Sometimes allies and sometimes competitors, this is the relationship between Camel And Google, but the common thing between them is that they want to make a lot of profits, and perhaps Google is the default search engine in Apple devices, but the latter does not want that partnership to remain like this, and the question here is, when does Apple launch a search engine that can compete with Google.
Apple search engine
Apple was planning to eliminate the dominance of the Google search engine by developing its own search engine and for this goal, it acquired Laserlike in late 2018, a startup founded by three search engineers who previously worked at Google, and uses machine learning and artificial intelligence to provide users information about a particular topic and recommend websites based on their interests and browsing history.
Laserlike co-founder Srinivasan Venkatachari was a senior manager on Apple's search team of about 200 employees and was working separately from another team responsible for search results for the Apple App Store. Srinivasan and his team were developing technology for Spotlight search features and Siri suggestions on devices. iPhone and Mac, in addition to improving responses from Apple's voice assistant.
But after four years, the founder of Laserlike returned to Google again, and other employees of the startup followed suit, and this matter was a painful blow to Apple, which was seeking to develop its search engine in order to compete directly with the Google search engine.
Rivals and allies
The relationship between Apple and Google is complex, and it can be said that they are allies and competitors, especially when it comes to the field of search, where Google pays Apple between 18 to 20 billion dollars annually in order for its search engine to be the default engine on all Apple devices, but despite these billions that get Apple has it every year, but it does not want the situation to remain like this and wants to compete directly and get a share of the advertising revenue that is placed with search operations, which gives Google more than you pay to the maker of the iPhone, and for this Apple works on its own search engine quietly and without Making a fuss and trying to develop it so that it is as competitive as the Google search engine.
When does apple drive appear
According to a new report from “The Information” website, Apple still has at least four years to launch an alternative engine to the Google search engine, in addition to that the company needs to increase the budget of the team responsible for the search engine to speed things up, in addition to possibly partnering with Bing. It is a Microsoft search engine similar to the partnership between Google and Apple, and Bing has a small share in the search engine market.
Finally, even if Apple launched its search engine in 2026, there are a number of other things that it must provide such as huge resources, many servers and data centers in order to deal with the massive searches that the Google search engine faces and provides results very quickly, so it is not It is easy to build a strong infrastructure for a search service that can compete with the Google engine even for a company the size of Apple, and until the time for the unveiling of the Apple engine, the company will now be satisfied with obtaining the billions that Google pays it.
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Let it first set the maps and make it a competitor to Nokia only, not Google, then think about the search engine >> I expect Apple to need dozens of years to compete with Google Octopus
Imagine, just an imagination, that Google would prevent its services on Apple devices similar to Huawei 🫢
Despite my hatred for Google, but the book is clear from its title!
The same level of competition as Google Maps 😂
If it were easy for Apple to outperform Google, it would have done it with its arrogant Safari browser a long time ago.
But the topic is not an easy thing to overcome the largest database and great popularity that the famous search engine Google and Chrome have gained for years..
In general, everyone is looking to fill their pockets and coffers.
Privacy and the search engine are opposites
It is possible for Apple to launch a search engine that excels in terms of features and capabilities over Google, but the challenge is how it can gain users and end Google's hegemony after twenty years of dominating the search engine market.
Empty talk If I had to replace the personal assistant, I would not have replaced it with the Google personal assistant option, the best 80% in the answers in the quick search and everything.
You don't have to stay with You have 10000000 Android companies
Apple has become very, very greedy. It only cares about collecting money and sitting on the throne of the richest company. Greed is the beginning of descent and loss. Obstinacy and its results are always known. He (destruction). May God make them all angry, what did we do? God willing, we will return to the good old days, Lord. Thank you
We didn't understand anything
Able to crush all opponents, it is only a matter of time
I think that Apple is able to build and make a large and advanced search engine of its own. Fahmy has all the capabilities, needs and liquidity for this thing, but in my opinion, it will not be able to compete with the Google search engine now or when it is launched to the public or after 5 years of its launch, especially since the Google search engine has a database It is very huge and very powerful and is always developing it. I do not forget that the Yahoo search engine was on the top of the search engines in the past in the nineties before Google came and competed with it until it got it out of the way. I see that Apple needs a long time and knowledge with God in order to Compete with Google with its own search engine
Apple's privacy policy makes this difficult, otherwise Siri would be one of the first personal assistants to compete with Google Assistant or even the Apple Maps application to compete with Google Maps.
In general, we hope that Apple will be able to do it as soon as possible to get rid of Google's control in search operations, or even reduce them, and that Apple's search engine will have the same level of privacy that we are used to from Apple.
God bless you
It's true what you said! Privacy impede Apple's progress and development, although there are contradictions in its policies sometimes!
Four years is a long time for us
And if the founder of Laserlike returns to Google
A painful blow to Apple, it is very unfortunate...
Apple has all the necessary capabilities to enter the field of search and have its own engine, as it will not leave the huge profits up for grabs to Google, and sooner or later we will have an Apple search engine