According to the Wall Street Journal, Apple has refused to approve a new version of the email app BlueMail, which includes the generative AI capabilities powered by the popular chatbot Chat GPT, unless the developer agrees to impose a minimum age of 17.


The new update to BlueMail l includes an artificial intelligence feature that uses content from previous emails and calendar events to help users craft emails.

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However, Apple's App Store review team has told the company responsible for developing the BlueMail app that they have reservations about AI-powered language tools that have the potential to generate content inappropriate for minors. As a result, they have required that the app increase the minimum age to 17 years or older, or implement what is known as content filtering, where the app has a system that monitors and prevents inappropriate content from being shown or sent to users. Keyword filtering or machine learning algorithms, to identify and block malicious or offensive content.

Currently, BlueMail has age restrictions of four years or more. The developer argues that the app already has content filtering in place, and that dramatically increasing the age restriction could deter new users from downloading the app.

Age restrictions of 17 or older in the App Store typically apply to apps that contain offensive language, sexual content, or drug references.

Blix has accused Apple of treating it unfairly by placing such a restriction on BlueMail, because they believe other apps with similar ChatGPT features do not have such strict age requirements.

In response, an Apple spokesperson stated that developers have the option to challenge such decisions by appealing to the App Review Board, and that the company is currently looking into the Blix complaint.

The latest version of Microsoft's Bing search engine, which includes Chat GPT technology, has an age restriction of 17 years or older in the Apple App Store, while there is no such restriction for the same app in the Google Play Store.

This indicates that the age rating requirements are for the Apple platform only. The move highlights Apple's apparent efforts to impose strict guidelines on new AI applications, due to concerns about its ability to modify user-generated content.

It appears that Apple is not actively competing in the race to create generative AI tools. Although the company held an annual AI summit for its employees, reports indicate that the event primarily covered topics such as healthcare, privacy, and computer vision which refers to the field of artificial intelligence and computer science that focuses on enabling a machine to interpret and understand visual data from the world. around them, like photos and videos. Computer vision has various applications, including object recognition, facial recognition, self-driving, and others.

What are the implications of Apple's age-rating restrictions on generative AI applications, and what is Apple's future with this technology? Tell us in the comments.

Source:

wsj

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