According to the Financial Times, younger Americans prefer Apple to competing companies, and the truth is not only Americans, as well as in our Arab societies and most other societies, which leads to a shift in the direction of most of these generations towards Apple devices, this trend is primarily driven by social factors, such as Peer influence, cultural norms, and social prestige.
The report indicates that younger consumers are worried about facing social exclusion and that they feel inferior if they do not have an iPhone, and this feeling leads them to not only buy Apple products, but also to subscribe to its various services, which led to an increase in Apple's market share in various countries. its product categories.
According to the information provided, 34% of all iPhone owners in the US are Generation Z, that is, those born after 1996, while only 10% own Samsung phones. On the other hand, we find that the older generations may have equal percentage of use of iPhone and Android devices. This shift towards Apple devices among young people may go beyond the iPhone, as they also tend to buy other Apple products such as AirPods, Apple Watch, and Macs.
Canalys research shows that for every 100 iPhones sold globally, Apple also sells 26 iPads, 17 Apple Watches and 35 pairs of AirPods. In comparison, Samsung sells fewer than 11 tablets, six smartwatches and six pairs of its own wireless earbuds for every 100 phones sold. Although the average selling price of an iPhone is almost three times higher than the price of an Android device.
The Financial Times reported that experts who advise companies on the preferences of Gen Z consumers have revealed that this age group spends more time online than any other, with some spending up to six hours a day on their smartphones. As a result, the Apple system has a significant impact on social decision-making.
The report indicates that among Gen Z consumers, for example, some of whom use iMessage for a purpose beyond its mere functional purpose as a messaging platform, it has become a symbol of this person's way of thinking, as those who use iMessage may be seen as more genius and complex than others or they use it exclusively compared to those who use other messaging platforms, such as SMS messages and other platforms that are seen as of a poor type that does not suit their thinking and orientations.
The trend of young people who prefer Apple devices is also evident in Europe, in the Arab Gulf states, and in most urban areas in Egypt. According to Canalys research, the vast majority of about 83% of Apple device users under the age of 25 in Western Europe plan to continue using i-Devices. iphone. And as Generation Z ages, this trend is likely to strengthen, cementing Apple's market position and making it difficult for competitors to attract new customers or even gain a foothold among them, except for a little bit.
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I know people who pay an iPhone for almost double its price for a period of XNUMX years, in exchange for an iPhone Pro.. I am a technician and interested in photography, and I never thought of buying the Pro category, to make sure that it is just an extra item that is not worth buying. Finally, the mind is a blessing.
Indeed, and this is what we are looking for, which is that a person thinks that it is not like every year that I have to buy the latest version and the last space, such as the iPhone 14 promax, one terabyte. The price is eight thousand riyals. I mean, you can buy a mobile phone and a computer in it at the same time. The lowest price of phones has reached 9000 riyals, and it may be almost ten thousand riyals, and the installments will certainly increase and the period will increase. Can he be separated from work at any moment and go to prison if he does not receive the installments and all because of what mobile phone? Strange, I have reached this number of letters, and he did not tell me the best of words, what was said and said Hahahaha, maybe I crossed, so I apologize for the length!😂 What is this comment? Or a short story
Personally, I know people who never buy the iPhone for its features, and they do not take advantage of its performance and hardware in any of the applications that need high performance, and they only use it for communication and social networking applications, but they know how to exploit shortcuts, not notes, even ringtones, they do not know how to extract them from songs And when you ask them why they buy the latest and highest category, you find that their answer is because it is the best, even though with their normal use they do not need the best.
And with another simple question, you will find that most of their friends and relatives are likewise.
So, the reason is to show the extent of their wealth and social status, and the evidence is that they purchase the latest version, even though what they have in their hands serves the purpose of using them, so why do they pay huge sums of money to buy the latest one?!?!
I have been using Apple devices since XNUMX, meaning from the first time I downloaded the iPhone, and with the progress of time, the penetration in use increases, and this is due to the strong equivalence between all products. The personal computer and the iPhone with all devices are an integrated group that gives all solutions without the need to search for solutions from a third party and from From the point of view of IT, which is my field of work, the best I can get is the integration of Apple, except for some failures that can be solved as simple as possible.
Hey Tariq Mansour, I apologize for the many comments, but a robot, believe me, is useless. Look, he is replying to me. Maybe five times the same response. I tried to answer him right and left, but there is no use.
I think that people's tendency to buy Apple products is due to the person's culture and financial ability more likely than the age group. And if the younger generations acquire Apple products today, it is a situation that will not last long.
Thank you for your comment, Mohamed. I agree that culture and financial ability play a role in people's preference for Apple devices, but we must also mention the quality of Apple products and service that makes it attractive to many people. What do you think about the impact of this trend on the technology market in the future? Do you think that will improve the products and services provided by companies? 🤔
Product quality and excellent marketing to target specific groups that yield consumer loyalty.
Apple or others, if their products decline or do not catch up with the development in their field little by little, the consumer will leave them and their value will weaken among their fans.
In the end, they are two interrelated points, and all these sales cannot happen to Apple because of social prestige or the like. Rather, the basis is the effort exerted by it in all directions to produce products and provide services that have earned the trust of customers.
Thanks Moataz for your comment. Excellent product quality and clever marketing play a big role and this trend is expected to continue in the future, making it difficult for competitors to attract new customers.
The automated response using artificial intelligence has developed very well, but it is still better psychologically that a normal person responds
Many people feel inferior if they do not have an iPhone and consider it a symbol of prestige. However, the quality of the products and the modern design also have a role to play in this trend. Overall, this trend could increase Apple's market position and make it difficult for competitors to attract new customers. As Generation Z gets older, this trend may get stronger, and influence the technology market in the future. What are your views on that?
We are working on developing it further, it's still in beta, don't worry we are there with you :)
I mean, Apple gets everything and deserves every nice word about it. She is the one who invented something called mobile, which actually turned the scales of the technological world around. And made her product something respectable from the beginning. I mean, it started strong and has continued to this day. The topic is the subject of the principle that they made a brand like any brand and made it something worthy. It is very normal for people to brag about an Apple product. I mean, have you ever seen someone tell you that I have a Hyundai car and brag about it? It means start right and strong and will continue. Thank you for your beautiful topics.
Thanks Khaled for your nice comment! It seems that young people's preference for Apple devices is mainly due to social factors and social prestige, but it is undeniable that the quality of Apple products and their wonderful design make them the focus of attention of many people. As for the impact of this trend on the technology market in the future, it can strengthen Apple's market position and make it difficult for competitors to attract new customers, but at the same time, it can stimulate competition between companies to improve their products and design better. What do you think about that?
Indeed, the most important thing is Apple 🍎
Thank you for your comment! It seems that the younger generations prefer Apple devices mainly because of the social influence, as owning these devices is considered a symbol of social prestige and a person's ability to integrate into society. However, the quality of the products and the ease of use are still important factors in making this trend continue into the future. Also, this trend will greatly affect the technology market, as it will strengthen Apple's position in the market and make it difficult for competitors to attract new customers.
An excellent article, this is a widespread phenomenon in our Arab societies. Few of them care about the features and characteristics of the iPhone, what the phone offers and how it facilitates the affairs of his life.
Thank you for your comment, I completely agree with you regarding the phenomenon that is prevalent in our Arab societies. Regarding your question, I believe that the preference for Apple devices among the younger generations is mainly driven by social impact, but we must also mention the product and service quality provided by Apple. As for the impact of this trend on the technology market in the future, I believe that Apple will remain strong in the market and continue to attract many consumers, but competitors must work hard to provide quality products and excellent service to attract more customers.
It is true that society has become imitated in the way of speaking, clothing, food and drink, not only in technology! A person has become boring and repetitive in all respects at this age! The era of insignificance
Thanks for your comment, in regards to your question, I believe that the preference for Apple devices among the younger generations is mainly due to social influence and prestige, as young people want to own products that are used by their peers which is a sign of belonging to a particular group. But of course, the quality and ease of use of the product also plays a role in this direction.
As for the impact of this trend on the technology market in the future, it is likely to strengthen Apple's position in the market and make it difficult for competitors to attract new customers, and may motivate competitors to improve their products and provide better services to attract consumers.