According to the Financial Times, younger Americans prefer Apple to competing companies, and the truth is not only Americans, as well as in our Arab societies and most other societies, which leads to a shift in the direction of most of these generations towards Apple devices, this trend is primarily driven by social factors, such as Peer influence, cultural norms, and social prestige.
The report indicates that younger consumers are worried about facing social exclusion and that they feel inferior if they do not have an iPhone, and this feeling leads them to not only buy Apple products, but also to subscribe to its various services, which led to an increase in Apple's market share in various countries. its product categories.
According to the information provided, 34% of all iPhone owners in the US are Generation Z, that is, those born after 1996, while only 10% own Samsung phones. On the other hand, we find that the older generations may have equal percentage of use of iPhone and Android devices. This shift towards Apple devices among young people may go beyond the iPhone, as they also tend to buy other Apple products such as AirPods, Apple Watch, and Macs.
Canalys research shows that for every 100 iPhones sold globally, Apple also sells 26 iPads, 17 Apple Watches and 35 pairs of AirPods. In comparison, Samsung sells fewer than 11 tablets, six smartwatches and six pairs of its own wireless earbuds for every 100 phones sold. Although the average selling price of an iPhone is almost three times higher than the price of an Android device.
The Financial Times reported that experts who advise companies on the preferences of Gen Z consumers have revealed that this age group spends more time online than any other, with some spending up to six hours a day on their smartphones. As a result, the Apple system has a significant impact on social decision-making.
The report indicates that among Gen Z consumers, for example, some of whom use iMessage for a purpose beyond its mere functional purpose as a messaging platform, it has become a symbol of this person's way of thinking, as those who use iMessage may be seen as more genius and complex than others or they use it exclusively compared to those who use other messaging platforms, such as SMS messages and other platforms that are seen as of a poor type that does not suit their thinking and orientations.
The trend of young people who prefer Apple devices is also evident in Europe, in the Arab Gulf states, and in most urban areas in Egypt. According to Canalys research, the vast majority of about 83% of Apple device users under the age of 25 in Western Europe plan to continue using i-Devices. iphone. And as Generation Z ages, this trend is likely to strengthen, cementing Apple's market position and making it difficult for competitors to attract new customers or even gain a foothold among them, except for a little bit.