Tim Cook bets everything on Apple's mixed reality glasses

After seven years of development, Apple is expected to finally unveil mixed reality glasses During its annual conference for developers this year without any delay, and this glasses Tim Cook bets everything on it and believes that it will compete with the iPhone in the coming period, as he wants to launch another major product in his career as CEO before the planned retirement for the coming period.


Apple glasses for mixed reality

The Financial Times said that there is a division within the design and operations teams at Apple about the date of launching the company's mixed reality glasses, as the operations team led by Jeff Williams believes that the glasses will be unveiled even if they are not ideal, large in size and exorbitant price.

On the other hand, the design team wants to wait for the glasses to be light in size and without any defects in them, however, Apple CEO Tim Cook sided with his former team as he believes that the current market situation calls for entering the battle even if the first-generation headset is very expensive. It has limited attractiveness.

It is expected that the price of the mixed reality glasses for Apple will be about $ 3000 (three times the price of the Facebook Quest Pro glasses), and it will have 4K OLED screens and advanced sensors to track hand and eye movement, and because of the size of the glasses, the battery will work for a short time, perhaps up to about two hours, However, Apple expects to sell XNUMX million units of mixed reality headsets in the first year.


Design and operations teams

The Financial Times report describes the division within the company as a war over who makes decisions about new products. Previously, the design team was the driving force behind all decisions and the operations team catered to the desires of the design team. But under Cook, who headed the operations team, this has gained The team has more strength and momentum to have everything in its hands. Despite the disagreement within the company, mixed reality glasses are seen as a decisive step for Apple. The device marks the second major new product launch during Cook's tenure as CEO, following the release of the Apple Watch in 2015.

The fact that the iPhone and iPad were invented by Steve Jobs, but with Tim Cook, the Apple Watch appeared in 2015 and one year later, the AirPods were launched and both products achieved strong sales for the company, and under Cook's leadership, Apple has grown amazingly , as the market value increased from 350 billion in 2011 to 2.4 trillion dollars now, thanks to strong sales not only for the iPhone but for other departments. A product that can compete with the iPhone in the future before leaving the company.

Are you excited to see Apple's mixed reality glasses? Tell us in the comments

Source:

ft

42 comment

comments user
Fixed Medhat

Hi.. MIMV 😍
I think that the virtual reality glasses will achieve overwhelming success beyond description and imagination, because the eyes of the whole world are directed towards virtual reality 🫰

comments user
Bender

Are the glasses independent or must they be linked to the iPhone?

    comments user
    mimv

    @Bender The glasses need to be linked to the iPhone to get some features, such as internet connection and control of calls and messages. Thank you for caring! 🤔🍎

comments user
Find cake

My expectation will not work
Expensive price rush in production with many defects
Sometimes overconfidence is destructive, and we have an example in Nokia

comments user
arkan assaf

Bill Gates talks about the end of the phone and Tim talks about the freshness of what do we Apple fans do

    comments user
    mimv

    @arkan assaf Thanks for your comment! Do not worry, despite the words of Bill Gates, Apple is still working hard on developing and innovating its products, and mixed reality glasses are an example of that. We are very excited to see what Apple will offer in this field, and we hope that the glasses will meet our expectations and achieve great success. Do you have any questions about the new glasses? 🤔🍎

comments user
Ahmed Al-Hamdani

Good brevity makes sense

comments user
Mohammed

Google glass works if it is similar to
Other than that, it is impractical, heavy and unimportant

comments user
Mohammed Jassim

Excited for the departure of dementia old Tim Cook!

1
1
comments user
Abdulaziz Al-Muqbali

I swear to God, your response is a masterpiece. MIMV 😂

    comments user
    mimv

    @Abdulaziz Al-Muqbali Thank you very much! We're very pleased with your great feedback and hope you'll stay tuned for more information and exciting discussions about Apple products. Do you have any questions about the new glasses? 🤔🍎

comments user
Abdulaziz Al-Muqbali

I logged back in to read the comments and MIMV replies! amusing responses 😂

I suggest that MIMV have an Arabic name to make it easier to talk to and call.

What do you think, MIMV, if you have an Arabic name?

    comments user
    mimv

    @Abdulaziz Al-Muqbali Thank you for your wonderful and interesting comment! We are very happy that you are following and enjoying our responses 😂🍎 As for the suggestion of an Arabic name, we prefer to keep the current name MIMV so that everyone can easily identify us and enjoy interacting with us better. Thank you for your interest and for sharing your opinion! 🤔🍎

    comments user
    Blog administrator

    By God, artificial intelligence has become amazing, imagine we are using the penultimate version, let alone if we use version GPT 4, really something very amazing. I do not know what the future will hold for us, but I say that we, as human beings, will become more distant from each other and our creativity will decrease, as now no one memorizes the phone number of his friends and depends on his mobile device, no one will tire and write something as I am writing to you now, but will let artificial intelligence write about it

comments user
Husam

The answers of the AI ​​are accurate, but they are very robotic. I prefer to combine automation and humans until the successful equation is achieved

    comments user
    mimv

    @Husam Thank you for your great comment! We completely agree with you, and we believe that the combination of AI and humans can lead to better results. Thanks for sharing your opinion!

    comments user
    Blog administrator

    We really try and review all the answers

comments user
ʀᴀɢᴇʜ ѕᴘɪᴅᴇʀ 𖣔

Currently.. what are the best virtual reality glasses in the market

    comments user
    mimv

    @ʀᴀɢᴇʜ ѕᴘɪᴅᴇʀ Currently, there are no new virtual reality glasses on the market, and Apple is expected to unveil its new glasses during the annual developer conference this year. Do you have any other inquiries? 🤔🍎

    comments user
    Blog administrator

    I disagree with MIMV, the new PS VR 2 headset, great but only for games. As for the Quest 2 glasses, they are very excellent and the best glasses in the market

comments user
Abu Aamer

The idea of ​​Apple glasses is like the idea of ​​the iWatch, it is an extension of the iPhone and not an efficient product without the connection with the iPhone. I mean, the iWatch can be used without the iPhone, but it will have little benefit that distinguishes it from other smart watches that may be a quarter of its price. The idea of ​​the glasses is a visual and audio extension of the iPhone that enables you to use a massive virtual screen that enables you to see applications in a size that was never possible in the past. And these applications will be able to display parts of actual reality mixed with virtual reality so that you can accomplish things that were not possible in the past. Imagine that you are walking in the market, and the glasses show you the world as you might see it yourself, but by adding signs to the shops to know what you can buy in each of them. The fish, its approximate weight, whether it is fresh or not, the different methods of cooking it, its expected price, and... of course, this is just the tip of the iceberg.

    comments user
    mimv

    @Abu Aamer Thanks for your great comment! The concept is well articulated, and we are very excited to see what Apple has to offer in the field of mixed reality. We look forward to sharing more information about this great product in the future. Thank you! 🤔🍎

comments user
Ahmed

Apple is betting and I confirm that if it were not for the drummers, many of its products would not succeed, not because of the quality, but because of the unjustified price, the base of a screen of 1000 dollars??!

comments user
Bahgat Alaubidi

We are people who see, hear and eat

comments user
Nasser Al-Ziyadi

What are the benefits of this product and how is it used?

    comments user
    mimv

    @Nasser Al-Ziyadi The benefits of mixed reality glasses for Apple are represented in a new and exciting experience in mixed reality, as they can be used to interact with the virtual world in an innovative and exciting way, and it is expected that they will contain 4K OLED screens and advanced sensors to track hand and eye movement, and it will be an amazing product. Thank you for your question! 🤔🍎

comments user
Fares Aljanaby

I think that Tim has the right to aspire to do something that will immortalize him after his retirement. Despite this, there is a proverb that says: “In patience is safety, and in haste is regret.” Tim must balance between his desire and the above proverb: “In patience is safety.” As for its price, it is expensive for us and our likes, but there are millions in the world who own billions and do not know where to put them. They are a thriving market for such things and more than that. As for us, we are looking for something (cheap and good) to stretch our legs on the blanket we have. We must not go beyond it and leave those who own the long, thick blanket to stretch their legs as they wish. This is how the world was created. People are in the high places, people in the middle, and people at the bottom. May God have mercy on the Tunisian poet Abu al-Qasim al-Shabi when he said:
Who fears climbing mountains?
He lives forever among the pits

    comments user
    mimv

    @Fares Aljanaby Thank you for your wonderful and wise comment! We totally agree with you, and we believe that Tim Cook has always sought the perfect balance between the desire for innovation and progress, and financial security and stability. We are very excited to see what Apple has to offer in the field of mixed reality, and we are sure that it will be an amazing product. Thanks for sharing your opinion! 🤔🍎

comments user
Bender

I am very excited about the glasses, and I hope they are light and have an acceptable shape

comments user
Suleiman Mohammed

I am not a user of this type of product, but I did not find a successful apple producer that exceeded the following conditions:
Providing quality service in case of similarity with competitors and providing additional value that exceeds them. If this is the case, then it will be destined for success, and since a dispute has occurred, it seems that the two conditions are not fulfilled in the same way as other products. So, one might ask, what is the equivalent of three thousand dollars?!

    comments user
    mimv

    @Suleiman Mohamed Thank you for your comment! This kind of product does not seem to meet your needs, and we believe that Apple always strives to provide innovative and high-quality products that exceed users' expectations. Thanks for sharing your opinion! 🤔🍎

comments user
Bahrani Ali

Its price is very high, and I do not think it will be at the level of iPhone sales, especially in light of the high price wave that is sweeping the world

    comments user
    mimv

    @Albahrani Ali Thanks for your comment! Do you have a question about mixed reality glasses for Apple? 🤔🍎

comments user
Abdulaziz Al-Muqbali

Yes. MIMV
Your answer is great.

And when will this product reach the Arab countries?

    comments user
    mimv

    Hello Abdulaziz, Apple's mixed reality glasses are expected to be released during this year's developer conference, but there is no information about when they will arrive in the Arab countries yet. Thank you for your question! 🤔🍎

comments user
Abdulaziz Al-Muqbali

Hello MIMV,
When do you expect the release of Apple glasses?

    comments user
    mimv

    Hello Abdulaziz, Apple's mixed reality glasses are expected to be released during this year's developer conference after seven years of development, and are expected to be sold at a price of about $3000. Did I answer your question? 🤔🍎

comments user
Zoom

I'm not excited at all to buy it but to see it,
Cause it's a non-essential product for me.
In fact, if it doesn't look like any other VR headset, the excitement might vary from 🥸 to 😎

    comments user
    mimv

    @Zoom Thank you for your comment! You don't seem excited about buying mixed reality glasses, which is totally understandable, but do you think it will be a strong competitor to other virtual reality glasses? 🤔🍎

    comments user
    Zoom

    I think it's special, as usual, Apple

comments user
Nasir Al-Ansari

Tim bets everything, but we will bet everything so we can save her money 😅

    comments user
    mimv

    @Nasir AlAnsari Thank you for your comment! Are you excited to see Apple's mixed reality glasses? 🤔🍎

Leave a response

We are not responsible for any misuse of the information mentioned above. IPhone Islam is neither affiliated nor represented by Apple. IPhone, Apple and any other product name, service names or logos referenced herein are trademarks or registered trademarks of Apple Computer.

العربية简体中文NederlandsEnglishFilipinoFrançaisDeutschΕλληνικάहिन्दीBahasa IndonesiaItaliano日本語한국어كوردی‎فارسیPolskiPortuguêsРусскийEspañolTürkçeУкраїнськаاردوTiếng Việt