In a new report, Mark Gurman reported that in iOS 17, Apple will give for the first time iPhone users the ability to download applications from outside its official application store. This modification, commonly referred to as SideLoading, will enable customers to download apps without having to use the App Store, meaning that developers will not be required to pay Apple a fee of 15% to 30%.
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From November 1, 2022, the European Union's Digital Markets Act (DMA) came into effect, imposing rules on large technology companies with significant market power that would allow small businesses and other developers to use their services and platforms. With the aim of facilitating the competition of small companies with large companies.

The Digital Markets Act (DMA) is expected to have a significant impact on various Apple platforms, including the App Store, Messages, FaceTime and Siri. To comply with the new European regulations, Apple may need to make significant changes to these services. Mark Gurman reports that Apple plans to introduce sideloading support by next year, as part of its efforts to comply with the new rules. Support for sideloading will allow users to download and install apps from sources other than the App Store.
Apple has expressed concerns that allowing sideloading on its devices could lead to privacy and security risks. According to Apple, sideloading may make users more vulnerable to malware, scams, data tracking, and other security issues. However, to avoid penalties that could amount to 20% of its global revenue, Apple will need to comply with the Digital Markets Act (DMA) introduced by the European Union.
According to a report by Mark Gurman in December 2022, Apple was reportedly exploring the possibility of implementing security measures such as verification, which could include charging developers a fee instead of taking a commission from app sales. The move is intended to enhance security while allowing users to download apps from sources other than the App Store. Currently, Apple has a verification system on the Mac that ensures users can safely access apps outside the Mac App Store.

Should other countries introduce similar laws, it is possible for alternative app stores to grow outside the borders of the European Union. For example, the US is currently considering legislation that would require Apple to allow sideloading as well.
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