Camel More than great at many things, especially marketing. And while its advertisements, promotions and conferences show its latest devices and new features, there are a group of marketing tricks that the company relies on to make us spend a lot of money in order to buy its expensive devices, one of these tricks is known as the decoy effect or the decoy effect (also called the bait effect or deceptive effect or camouflage), let's learn in the following lines about that strategy, and how Apple uses it to sell its most expensive products with ease.
What is the Decoy effect?
Decoy effect A decoy is a very common marketing trick that companies use to sell more expensive products instead of cheaper ones. With this strategy, the seller manipulates your buying preferences by adding a "bait" to the pool of products being priced so that the more expensive version looks like a better deal to you. For example, suppose you are trying to buy a new car, then the seller will offer you two options: the first car comes with few features and is priced at $10000 and the second car has more features and has a higher price of $20000, then you will feel that the second car is too expensive for you, and this is where the Decoy effect comes in. The seller offers you a third car with features slightly higher than the first car, but not with the same features as the second car, and at a price of $18000. In this case, the price of the second car will be more reasonable for you, because you will not compare it to the first car, but will compare it to the third car; Thus, you will immediately decide to buy the most expensive car. In this way, the negative feelings previously associated with the second, more expensive car, are transferred to the third car, which is the decoy or bait offered to you by the seller until you change your mind and buy the product you didn't need or even thought about.
Why do we buy expensive Apple products?
Now that you understand what the Decoy Effect is, let's see how Apple uses it to sell devices IPhone. The current iPhone 14 series costs $799, $899, $999, and $1099, respectively, for all models. This price seems reasonable at first glance, but each model in the series pushes you to buy the higher version iPhone 14 Pro Max.
Wondering how that happens? Here's the decoy effect, or the bait. The standard iPhone 14, which starts at $799, has a 6.1-inch screen and a 3279mAh battery, which is rather small when compared to phones out there. So I decided to choose the $14 iPhone 899 Plus instead for its larger 6.7-inch screen and 4323mAh battery.
However, I noticed that by spending just $100, you can get the $14 iPhone 999 Pro which has a telephoto camera and the dynamic island, but that's at the cost of going back to the 6.1-inch screen and smaller 3200mAh battery.
The decoy effect or bait continues when you decide to choose the iPhone 14 Pro Max, which costs $ 1099, has a larger screen and a higher battery, although you intended to spend only $ 799 at the beginning, but you are now considering paying an additional $ 300 to buy the most expensive device. price in series. It happens not only when buying iPhone devices, but also appears when buying other Apple devices such as the iPad or Macbook or any other product of the company.
Apple is not the only one
You may think that Apple is the only one that relies on the decoy effect or the influence of the company to sell its more expensive products, but many companies resort to that trick, even its arch-rival Samsung is also using that strategy with its users, for example, in 2020, Samsung tried to motivate users On the purchase of its Galaxy Note 20 Ultra, which costs $ 1299, by offering the bait, which is the Galaxy Note 20, which costs $ 999, which had a plastic body and a weaker screen than the first phone, and although the latter appears to be more suitable for purchase, the Decoy effect prompted users to spend $ 300 An extra dollar to get the best, and so the logical choice for them was the more expensive phone.
Is it better to buy the most expensive phones?
The answer depends on what you want, but paying more for more features just doesn't make sense for many users. Returning to the iPhone 14, the telephoto camera and the dynamic island found in the higher models are not essential features that cannot be lived without, because you will be able to take the photos you want with ease through the iPhone's main camera, so the telephoto or telephoto camera is not that important. The dynamic island is not necessary either; Basically, it's a great alternative to the notification menu, and it doesn't change your user experience excessively.
Finally, Apple and other companies use all kinds of different marketing tricks and strategies to force you to spend a lot of your money on their products, so always remember to only pay for what you actually need and not what the company does to make you think you need it.
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The products of Samsung and Chinese companies are equivalent to the same prices as Apple with regard to the higher categories of their phones, with the difference that the prices of these devices are almost nothing after less than two years, while Apple devices maintain the same speed, performance and high price for many years.
Hello football lover! 😊 You are talking about something really important. It is true that some of the products of Samsung and Chinese companies come at similar prices to Apple devices in the higher categories. But, as I mentioned, Apple devices maintain their speed, performance, and value for a relatively long time. This highlights the strength of design and quality that Apple is known for. 🍏📱✨
What is the solution to the problem of low battery percentage in the new update?
Greatest article 👏🏻👏🏻
Thanks for the wonderful article
Dear Nawaf, Thank you for your lovely comment and appreciation for the article 🌹. If you need more information about Apple or its products in the future, feel free to ask your questions here! We are always here to help you 😊.
I do not like people who deceive me. I have an iPhone that is not worth one pound. I bought version 2020 as soon as it was released in the summer of XNUMX after my wife pressured me.
I regretted it, a sterile system, I sold it immediately and bought a Realme, its price is one third of the price of the cheapest iPhone, the iPhone 11, and I am writing these words from it...
Americans are geniuses in deception and propaganda. Anyone who follows the world of phones will discover that the iPhone is not the best phone ever. Even if it was offered to me for free, I swear I wouldn’t take it.
There is no doubt that the 14 Pro Max is the best and most luxurious.
Hello Salman 😄👌🏼 Indeed, the iPhone 14 Pro Max is the best and most luxurious in the current Apple lineup. Enjoy your device and we wish you a great experience with it! 📱✨
iPhone SE first generation and I am convinced of it
Although I have the financial potential, thank God! Thank God for the blessing of contentment!!
Hello Muhammad Jassim 🤗 There is no doubt that contentment is a great blessing, and thank God for that! Enjoy the first generation iPhone SE, it's a really great device. We always strive to provide useful and new information to iPhoneIslam readers. If you need any help or questions about Apple products, we are here to serve you! 😄📱
Wonderful article Yvonne Islam
For me, I don't buy a cheaper device, because I need other features in the Pro category, and that's why I don't buy cheaper devices, and that's why I always buy large iPhones like the iPhone XNUMX Pro Max
I previously talked about this effect or trick in an old previous comment when the iPhone XNUMX and the Pro came out, and that the iPhone XNUMX is just a clowning and the Pro is a trap, and this effect is useless for the apple.
Hello Suleiman Mohamed 😃! You mentioned the Decoy effect and how it affects purchasing decisions. True, Apple uses this strategy in marketing its products, and this is due to the different preferences of users and what they see fit for themselves. For people who think that more expensive devices have more features, this strategy may lead to buying a Pro instead of a regular version. But ultimately, it comes down to each individual's needs and expectations. 📱🍏
Great article Thank you Yvon Aslam
For me, I do not buy devices when they are released because they are very expensive in the beginning, and I do not buy new ones for the same reason. I always try to buy a used device, but a new one at the same time. Then I spend a little for the device that I really need, it does not have to be the latest version.
Battery problem
O ᗩᗩᗪᗩ ᗩᗩᗪᗩ ᗩᗩᗪᗩ ᓆ,
I apologize for the problem you are having with the battery. You can review your power settings and make sure that unused apps are closed to conserve battery consumption. You can also visit an Apple Authorized Service Center for additional support. We hope it gets better for you! 😊
I bought iPhone 4G, then 5s, then 6s+, then SE 2020
And I will not pay my money to buy a device with features that I do not need
Important article, thank you
I buy it only for the sake of order and security. If any second product appears in the future, it has the same protection, updates, and security ☺️ Go to it. Greetings
I am not saying an article, but a thorough study of the tricks used in marketing the more expensive product. May Allah reward you with the best reward and accept good deeds from us and from you.
Welcome Algerian 🤗 Thank you for your kind comment and we are always here to provide useful information and analysis. We always strive to please the readers of iPhoneIslam. All the best and blessing in all of your endeavors!
A wonderful and educational article. May God bless you.
Personally, I set the goal of a large screen size and a good battery, and compared between 14+ and 14pro max, and found that the first is sufficient for my needs without paying extra money.
Hi Moataz 🙋♂️! It seems that you have decided wisely to choose the iPhone 14+ based on your needs and budget, and this shows your pragmatic and value-conscious thinking over paying extra. Enjoy your new device and unleash your creativity 📱😄.
The companies have no significant influence compared to the effect of YouTubers and reviewers of the devices, as without the user noticing, you see them showing you the advantages of the more expensive devices as their personal devices, and that they use them and do not suffer from the problems of the cheaper devices.
Really informative article. So we must not get behind every propaganda. Be the one to decide
thank you.
Great article and you should pay attention. May God reward you for it. It's all a matter of taste and not fanaticism about anything. A person should think first before spending any extra penny and calculate it in the long run. Thank you very much.
Hi Khaled 🌟 We are honored by your comment and we are glad that you liked the article. We thank you for your kind words and wish you always enjoyable reading on iPhoneIslam. 😊📱