Defying the skeptics, Tim Cook, as CEO of Apple, reshaped the company and made it the most valuable in the world according to his own strategy. In a new interview with GQ, Cook explained why the company is interested Mixed reality glasses And what is the reason that will prompt the user to buy it, especially since the new Apple glasses will be unveiled during its annual conference for developers from 5 to 9 June 2023.
mixed reality glasses
Apple, which is always famous for its secrecy about its new products, has been silent for the past period and Tim Cook has not confirmed or denied anything about mixed reality glasses, however, the interview witnessed Cook's admission of doubts about smart glasses in general, as he mentioned earlier that people They don't want to wear those glasses and that's why he was sure it would fail (which has happened so far), but now he indicated that his thinking had evolved and he now believes that Apple is able to launch an innovative product in the field of virtual and augmented reality.
and sees Tim Cook Apple plans to enter the AR / VR market in a big way with a focus on providing a unique mixed reality experience that goes beyond what competitors such as Google and Meta (formerly Facebook) have produced so far. While details about mixed reality glasses are still scarce, it is clear that Apple intends to impress us, as Cook's statements reflect his confidence in the company's ability to do so.
Google and Facebook glasses
Regarding Google Glass, Tim Cook stated that Apple had always believed that smart glasses were not a wise move because they were intrusive and people would not want to wear them. That is why there was a widespread belief from Apple that Google Glass would fail, and this is what happened. And when Apple CEO was asked if the lack of success of Google Glass and Facebook would make him reluctant to enter this new market, Cook explained that Apple is looking forward to making a significant contribution and owning the core technology when entering this market. Because that is how innovation happens. He stressed that Apple is not interested in advertising its product by assembling parts of someone else's technology.
Tim Cook said that the Apple glasses will attract users to buy them because they will work on the ability to overlay the real world with elements in the digital world and enhance communication, interaction and creativity. He suggested that measuring physical objects and placing digital art on physical walls is just the beginning of the possibilities of augmented reality, noting that Apple's mixed reality glasses will enable people to achieve things they have not been able to do before and will offer something beyond what is currently available. .
According to analyst Ming-Chi Kuo, Apple, technology companies and the world at large suffer from a slow recession and inflation, so the iPhone maker is somewhat concerned about sales of its new glasses after launch. However, Bloomberg notes that Apple expects to sell about one million units of mixed reality glasses in first year.
Finally, Tim Cook's admission that he was initially wrong about Mixed Reality products and his change of thinking seems to indicate that Apple is not afraid to take risks and push boundaries, and we should not forget that the company has a proven track record of success in areas that others have questioned. As such, it is likely that the upcoming mixed reality glasses will be one of Apple's revolutionary products, and we will see in the coming period how the company will deal with the virtual and augmented reality device market, what kind of experience it will provide to users, and how it will surpass competitors and dominate its glasses in the new market.
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What is the name of the artificial intelligence that you use to respond in the comments?
Hi Shady Mustafa! 😊 The artificial intelligence we use to respond to comments is OpenAI. If you want to know more about it, you can visit their website.
I hope that Apple glasses have a vision correction that is chosen and modified to be one glasses that are suitable for all people.
Hi Shady Mostafa! 😊 Unfortunately, no information has been mentioned about the possibility of improving consideration in the new Apple glasses yet. However, it seems that Apple is aiming to provide a unique and innovative mixed reality experience. So it might be interesting to follow future developments in this regard. thank you for your comment! 🍏👓
The artificial intelligence in the comments is advanced, as it understands the error in the letters of the word “improving eyesight.”
But I have read some articles that Apple will do that
I believe that the future of smart glasses, so to speak, is linked to this conference, or Apple glasses in particular.
The failure of the new Apple product is the end of this new smart tool. Its success, even partially, will open up prospects for other companies, whether they have produced glasses previously or even those who are in the process of entering this field.
In the end, consumer confidence has been shaken by previous versions, even if they are entirely hypothetical, and if Apple fails, this is the final nail
Hi Moataz! 😊 There is no doubt that the future of smart glasses will be greatly affected by the success or failure of Apple glasses. If Apple's glasses succeed even partially, this will open the way for more innovation and competition between different companies. And if it fails, it may weaken consumer confidence in this technology. But in any case, Apple remains a strong and creative company, and its annual developer conference in June 2023 will show the extent of the development and potential of this technology. 🚀👓
Its price will be very high... I wish Apple would turn to a foldable iPhone because other companies preceded it of this type... In addition to the fact that the fold is the mobile, the future is new in the world of phones... Because the current phones are repeating themselves and have become complete and have a full saturation of replays
Therefore, I expect the iPhone Fold to be a quantum leap, and I hope very soon that this device will be launched
شكرا لكم
This is my most excited conference since I started following Apple in 2012 😍🔥🔥
Hi Ahmed.iPhone! 😄 Yes, we are all excited for the upcoming conference and unveiling of Apple's new Mixed Reality Headset. 🔥 An event worth watching since 2012! Stay tuned for the latest Apple news and exciting announcements. 😍🚀
Our information about the capabilities of this technology is still modest, so we are excited about what we will see when this product is launched
Hi Hani! 🙌 There is no doubt that the anticipation and excitement for the new Apple product is very high. We are all waiting for the unveiling of these glasses and the unique experience they will provide in the field of mixed reality. God willing, we will see great innovations from Apple in this field 🤩🚀
Very nice. (Apple is not interested in advertising its product by assembling parts of someone else's technology.) This is creativity, not Korean and Chinese assembly and imitation that starts where others left off and develops it to become a masterpiece. I am not a fanatic, but I encourage creativity, not imitation, and this is what keeps them going. Thank you.
Hello Khaled! 🤗 You seem to see creativity in Apple's policy and how it avoids imitation. Yes, Apple constantly innovates and develops its products in unique ways. We're all excited to see what Apple's Mixed Reality Headset has to offer! 😃 Thank you for your comment.
I see that you are good at criticizing well, and be aware that most of the spare parts that Apple collects for its products are made in China and Korea, as well as the assembly of Apple iPhones in China ..
Even Apple steals creativity from others.