It's time for bitten apple lovers! Apple announced its financial results for the second fiscal quarter of 2023. In this quarter, Apple raised nearly $94.8 billion and achieved a net profit of $24.1 billion, or $1.52 per share. But let's remember last year for comparison, where Apple had revenue of $97.3 billion and net profit of $25.0 billion, while maintaining $1.52 per diluted share.

The numbers seem to be down a bit this year, but don't worry, Apple fans! Apple still has many shiny ideas and devices To make us open our wallets and feel happy while spending our money.


Apple managed to set new records for its services revenue, reaching a staggering $20.9 billion. But that's not all, Apple also broke its previous record for iPhone revenue in the March quarter with $51.3 billion. Quite a bit, isn't it?

Are you ready for more impressive numbers? 📊

Apple achieved a gross margin of 44.3% in the current quarter, which is an improvement over 43.7% in the year-ago quarter. No doubt it is moving in the right direction!

On the other hand, Apple's board of directors decided to be very generous and authorized the addition of $90 billion to buy back shares. but this is not all! They also decided to increase the dividend by $0.24 per share, up from $0.23 per share.

And for the shareholders who own shares of Apple on May 15th, they will get this sweet dividend on May 18th. Looks like the month of May will be full of pleasant surprises for stockholders!

Not everything is perfect 📉

But let's be honest, Apple saw a significant drop in Mac revenue compared to the same quarter a year earlier. Revenue fell from $10.4 billion to $7.2 billion. Don't worry Mac lovers, Apple may have secret plans to come back strong in the future!

Want to hear wise words from Apple CEO Tim Cook? He said: “Despite the daunting economic hurdles, we still have reasons to celebrate! We achieved higher service revenue and record iPhone sales in the March quarter.”

And the good news doesn't stop here! The number of active devices in use has reached an all-time high. The world seems to love the bitten apple!

What about the future of Apple? 🌍

Well, Tim Cook confirms that the company is committed to investing for the long term and focusing on its values. Among these values ​​are their efforts to make carbon-neutral products and sustainable supply chains by 2030.

In this way, not only does Apple make us shine with its wonderful devices, but it also strives to make the planet a better place for everyone!

What do you think of the results of this fiscal quarter? What do you expect in the next quarter? Tell us in the comments.

Source:

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