According to a study by economists at Analysis Group commissioned by Apple, small developers have seen increasing levels of achievement and great success in the past two years. The data specifically highlights the ways indie developers have positively impacted the App Store.
From 2020 to 2022, there was a significant increase in revenue generated by small developers on the App Store by 71%. In the US specifically, the growth in earnings for this group was even higher, reaching 83%. According to Analysis Group, junior developers are defined as those with less than 90 million annual downloads and annual earnings of up to $XNUMX million. Remarkably, this group of indie developers accounts for more than XNUMX% of all developers on the App Store.
The study reveals that small developers have achieved a higher rate of revenue growth than large developers, with their earnings improving in each application category. The study emphasizes the advantages offered by the App Store, including the various tools that enable developers to reach a global user base. Interestingly, nearly 80% of small developers are actively involved in multiple storefronts, earning 40% of their app downloads from users outside their home country. This highlights the great opportunities the App Store provides for small developers to expand their reach and attract international users.
Developers have seen big successes over time, as indicated by a study that revealed that a large number of the apps that generated more than $2022 million in revenue in 40 were originally created by small-scale developers. 2022% of these developers either did not have a presence on the App Store or had an income of less than ten thousand dollars five years ago, to be precise, this indicates that a large portion of developers who have found success in applications that have earned more than a million dollars in a year XNUMX were previously either inactive on the App Store or had very limited financial success.
Apple commissioned several Analysis Group studies to conduct multiple investigations related to the App Store, given the growing pressure to open iOS to sideloading options and alternative app stores. For example, the European Union requires Apple to allow the installation of apps from outside the App Store, which can be implemented in Europe starting with the iOS 17 update.
US government officials are considering a new law that would allow developers to use app stores other than the Apple Store and use different payment systems within iOS devices. Apple has opposed these proposed amendments, and research studies like the one by Analysis Group could serve as compelling evidence for regulators and the general public regarding the benefits of the App Store.
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Small developers with big monopolists!