Apple published its first App Store transparency report, which was released under a lawsuit settlement in 2021 that required Apple to provide developers with information about the app review process. This information includes statistics such as the number of disapproved apps, customer and developer accounts deactivated, apps removed from the App Store, data about search queries and results, and more. The App Store Transparency Report 2022 contains all the information requested by the developers, and this report can be downloaded from Apple legal website. Here's the most important thing.
In 2022, the total number of apps on the App Store was 1 “one million seven hundred eighty-three thousand two hundred thirty-two” apps available. During this year, Apple received a total of 783 “six million one hundred one thousand nine hundred and thirteen” applications, and 232 “one million six hundred seventy-nine thousand six hundred and ninety-four” applications were rejected for various reasons such as security and performance issues. Design and legal matters such as intellectual property rights, violation of privacy laws, violation of consumer protection laws, and so on.
When an app is rejected, Apple communicates with the developer about the specific guidelines that were not followed or that the developer violated. By providing this information, Apple aims to ensure that developers understand the reasons for app rejections and can make the necessary improvements to meet the guidelines before resubmitting their apps.
The majority of application rejections were due to violations of the Design 4.0 rule, amounting to 149 applications. This means that a large number of apps fail to meet the specific design guidelines that Apple has set for the App Store.
In addition, 32 apps were rejected for violating the DPLA 009 Fraud rule, and 3.2 developer accounts were terminated for the same violation. A large number of applications were rejected for non-compliance with fraud prevention measures.
After working with Apple to resolve the issues, a total of 253 initially rejected apps were finally approved. On the other hand, 466 apps were removed from the App Store because they violated the rules set by Apple. The majority of removed apps belong to the Games category, followed by Utilities, Business, and Education.
Apple has released information about the total number of apps that have been removed from the App Store because governments have requested their removal. And the Chinese government comes at the top of the list, as it asked Apple to remove 1435 applications. Of the 1435 apps, 1276 were removed for the gaming category, because they did not have the required GRN license imposed by China. In other words, the Chinese government has asked Apple to remove these apps because they lack the necessary license.
A GRN or Game Registration Number is a license required by the Chinese government to publish video games on mobile devices in China.
Apple also removed 14 apps at the request of the Government of India, 10 apps for Pakistan, and seven apps for Russia. In others, including Turkey, Bulgaria, Cyprus, Hong Kong, Italy, Latvia and Nigeria, fewer than two apps were removed at the request of each government.
The developers asked Apple to reconsider removing 18412 apps. And Apple only returned 616 developer accounts, meaning the majority of appeals were unsuccessful. Apple justifies the high number of rejected appeals by saying that the apps in question are usually removed from the App Store due to fraudulent or illegal activities.
There are currently 36 “thirty-six million nine hundred and seventy-four thousand and fifteen” developers registered with Apple. In 974, Apple terminated 015 developer accounts. Apple removes developers from the Apple Developer Program for various reasons, but the most common is that they connect to accounts that Apple has closed or suspended, and these accounts are no longer active or accessible, usually due to violations of Apple policies or involvement in fraudulent activities.
Of the 3,338 developers who appealed bans from the App Store, Apple reinstated only 159 accounts. Apple states that it rejects most appeals because the majority of them contain fraudulent activities.
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◉ A total of 282 “two hundred and eighty-two million thirty-six thousand six hundred and twenty-eight” customer accounts have been terminated. This includes all types of accounts, even those created by users who do not own an iPhone or iPad.
◉ On average, there were 656,739,889 “six hundred and fifty-six million seven hundred and thirty-nine thousand eight hundred and eighty-nine” visitors to the App Store each week to browse or download apps.
◉ The Apple App Store recorded an average of 747 “seven hundred and forty-seven million eight hundred and seventy-three thousand eight hundred and seventy-seven” downloads of applications per week. This indicates how often users download apps.
◉ Customers performed an average of 373 “three hundred and seventy-three million two hundred and eleven thousand three hundred and ninety-six” searches on the App Store per week. This represents the number of times users searched for specific apps or information.
◉ Of these searches, 1,399,741 apps appeared in the top 10 results in at least 1000 searches. This means that these apps were frequently shown as top results when users searched for certain keywords or categories.
For more detailed information and details, you can refer to Supplementary data provided by Apple. Apple plans to provide transparency reports about the App Store to developers on an annual basis going forward.
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