When it comes to her brand, she turns Camel To a stubborn warrior who does not stop until he gets what he wants, and that is why she is always keen to fight fierce battles with other companies whose name or even their logo is similar to Apple and its famous logo, the bitten apple. An example of this is its battle with Apple Corps, a record company founded by the Beatles, and it even entered into a legal battle with Prepear; Because its logo is a pear fruit, and as Apple claims, it is similar to its trademark. Years later, Prepear agreed to change its logo, so that it would not be similar to an Apple apple. However, Apple went too far this time, as it wanted to own exclusive rights to any logo or image with the apple. Even if that apple was real.
For six years, Apple entered into a legal battle with the Swiss Fruit Growers Association, and although that association appeared more than 100 years ago, even before Steve Jobs tried to think about establishing the company, Apple believes that the association’s logo is inspired by the logo of the iPhone maker, and as You can see in the picture, the logo of the Swiss Fruit Growers Association is an apple with the flag of Switzerland.
"We're having a hard time understanding what Apple wants," said association director Marethoz. Because it's not just that they're trying to protect their bitten apple, it seems that their goal is really to own the rights to any image with a real apple in it.”
Marethose and the Society are concerned; Because there is no clarity about the uses of the apple shape that Apple will try to protect and because the company has been very aggressive in pursuing things it considers to infringe its trademarks and any visual representation of an apple, whether audio, visual, new technology or media, will be fought by Apple.
Apple and apple
Apple's attempts to secure the trademark in Switzerland date back to 2017, when the company submitted an application to the Swiss Institute of Intellectual Property (IPI) requesting intellectual property rights for a realistic black-and-white depiction of a Granny Smith or green apple. The request covered a wide list of potential uses, but focused mostly on electronic, digital and audiovisual consumer goods. After a while, the Swiss institute partially agreed to Apple's request.
According to Erin Calpoli, a professor at the University of Texas School of Law, in Switzerland, anyone who can prove a prior history of use of a disputed mark is protected in a potential trademark dispute. This means that it may be difficult for Apple to impose its brand on organizations that have used the apple image for decades.
Finally, Apple is considered the most major technology company involved in legal disputes over the protection of its trademark, as it submitted similar requests to dozens of intellectual property authorities around the world, and succeeded in that in some countries such as Japan, Armenia, Turkey and the Zionist entity, even targeting a small charitable organization known as Paperapple Which supports families of children with autism.