Google mocks the iPhone in a new ad, a significant increase in the prices of the iPhone 15 Pro, and the USB-C port tempts Android users to move to the iPhone, and Apple launched a live broadcast on YouTube to prepare. For the iPhone 15 launch eventA new long-term deal was concluded with the British chip company Arm, and other exciting news on the sidelines...

News on the sidelines Week Mar 5 - Mar 11

Apple invites developers to attend a workshop on optimizing apps for performance and battery life

From, an aerial view of Apple Campus in Weekly Margin News (Weekly Margin News) from September 1st to 7th.

Apple sent out emails inviting developers to a workshop at its headquarters in Cupertino, California. This workshop, which is scheduled to take place on September 27, 2023, aims to teach developers how to make their apps work better, providing a great experience for users. They'll learn how to use Apple tools like Instruments and Xcode Organizer to find and fix problems with their apps, and Apple engineers will be there to help. The event is free, but it's unclear how many spots are available. This workshop takes place at the Apple Developer Center, a place where developers can meet with Apple experts and use specialized facilities. This happens after the launch of the iPhone 15 on September 12 and the iOS 17 update on approximately September 20.

Big improvements to Siri in iOS 18 update

From, Apple iOS 18 logo on a purple background.

Although the iOS 17 update has not been released yet, rumors have been raised about the iOS 18 update. It has been said that Apple is planning to make Siri smarter, and it will also perform complex tasks using voice commands. For example, it can take photos and turn them into animated GIFs to send to a friend. This is similar to what the Shortcuts app can do, and there will be more integration between Siri and Shortcuts. Apple aims to launch these new Siri features in the iOS 18 update. Google is also working on similar upgrades for Google Assistant. Siri has been criticized for lagging behind its peers Google and Alexa due to Apple's focus on privacy. The iOS 17 update contains some improvements, namely Siri’s ability to handle multiple consecutive requests and respond to them without having to reactivate, something that was not possible in iOS 16. You can, for example, in iOS 17, you can It asks Siri to know what time it is and then instantly asks to text a friend about being late, all in one go. The alert word “Hey or Hey Siri” has also been eliminated. We will know more about the iOS 18 update at the Worldwide Developers Conference 2024.

Apple spends millions of dollars every day on artificial intelligence

From, apple logo on a blue background.

Apple has invested a lot in artificial intelligence, and its spending has increased, especially generative ones like ChatGPT and Google Bard. Although John Giannandrea, Apple's head of artificial intelligence, was initially unsure about chatbots, his team has been working on them for four years. Although there are rumors about "Apple GPT", there is no confirmation on the product yet. Apple's conversational AI team is small, with only 16 people, but a lot of money is spent testing and training Apple's language models. Training large language models requires a lot of hardware, and as an example, OpenAI has spent more than $100 million on GPT-4, said Sam Althman, director of OpenAI.

Apple also wants to make Siri smarter through automatic control tasks, and this may come to the iPhone soon. In addition, Apple is exploring artificial intelligence to create videos and photos and work with different types of content. The Ajax chatbot they use is very powerful but not as advanced as some of the newer models from OpenAI.

 The camera is the iPhone 15's selling point

From, iPhone 11 Pro is shown on a blue background with margin news mentioned the week of September 1-7.

Apple is scheduled to unveil the iPhone 15 series on the twelfth of this month, and it seems that the camera improvements will be its most prominent feature. A report by research firm TrendForce indicates that these camera upgrades could sway potential buyers. Both the regular iPhone 15 and iPhone 15 Plus will have better cameras, thanks to Sony's new sensor that can capture more light, resulting in more beautiful photos. The iPhone 15 Pro Max is expected to have a periscope telephoto lens to improve zoom and optical zoom up to 5x or 6x, compared to the current 3x found in the iPhone 14 Pro models. All iPhone 15 models will come with a USB-C port and a dynamic island. The Pro models will have additional features such as a lighter bezel, a customizable action button, a more powerful A17 Bionic processor, and Wi-Fi 6E support.

 The iPhone 15 with a USB-C port may tempt some Android users to switch

From, iPhone 15 USB C charging news.

In a survey conducted by SellCell, US iPhone and Android users were asked about a possible switch to USB-C in the iPhone 15. Among iPhone users, 63% said that this change would affect them to upgrade to an iPhone. iPhone 15, of which 37% are excited to switch because of using a single charging cable for iPhone, Mac, and iPad. Overall, 66% of iPhone users plan to upgrade.

From, a bar chart showing USB charging upgrade purchases from the news during the week of September 1-7.

Surprisingly, 44% of Android users expressed interest in purchasing the iPhone 15 if it already supports USB-C, and 35% of them said that the motivation for this is its compatibility with other non-Apple chargers. However, 66% of Android users are still unwilling to switch to the iPhone 15, while 34% may consider doing so.

From, a bar chart showing the impact of USB charging on consumer purchasing decisions during promotions, highlighted in Margin News Week 1 - 7h

Apple's shift to USB-C is driven by European regulations, and the iPhone 15 is expected to be unveiled alongside other products on September 12.

Google mocks the iPhone 15 and the late adoption of USB-C support

Google has released a new ad called “Spa Day,” mocking the upcoming iPhone 15’s lack of key features and its reliance on a USB-C port. In the ad, we see an iPhone and a Pixel phone relaxing in a spa, talking to each other, and placing cucumber slices on their “rear cameras.”

The iPhone is proud of the swipe-to-unlock feature 16 years ago and how it gained admiration at the time, but it complains and grumbles that it finds many features in other phones around it that it cannot do, such as removing noise from old photos, and answering unknown calls using... Artificial intelligence, direct translation of messages, etc., and he said that this is exhausting. But I still have a few tricks up my sleeve.” Pixel replied to him, and said like what? The iPhone said it was under wraps, so the Pixel phone guessed that the iPhone would have a USB-C port, which the iPhone confirmed.

Google's announcement also points to an upcoming Pixel event on October 4, where they may reveal new products. Apple is switching from the Lightning port to USB-C on the iPhone 15 to comply with European regulations, making it easier to charge Apple devices with the same cables used in many other devices.

Once again a significant increase in the prices of iPhone 15 Pro models

From, four iPhones in different colors are featured in the weekly news spread.

According to new reports, the iPhone 15 Pro and 15 Pro Max may cost much more than the previous versions. This price increase is due to the new titanium frame and advanced camera technology. This change comes at a time when demand for smartphones around the world declines in the second half of 2023. Apple plans to produce about 80 to 90 million iPhone 15 devices, compared to 90 to 100 million iPhone devices last year. . It is expected that the most popular models will be the iPhone 15 Pro Max, followed by the iPhone 15 Pro, then the iPhone 15, and then the iPhone 15 Plus. Some experts believe that the price of the iPhone 15 Pro could start from $1099 to $1199, while the price of the iPhone 15 Pro Max may start from $1199 to $1299. Additionally, there are rumors that these Pro models will have slightly larger displays next year. These details will be officially announced at the next Apple event on September 12.

Miscellaneous news

◉ Apple plans to manufacture its own modem chips for iPhone devices starting in 2025, according to analyst Ming-Chi Kuo, who previously stated that the upcoming iPhone SE will contain an Apple 5G modem. Production of the new iPhone SE has been postponed until 2025, but there are conflicting rumors about this. Apple has been working on its own modem for more than five years and bought most of Intel's smartphone modem business in 2019. Therefore, it appears that the iPhone 15 and iPhone 16 will continue to use Qualcomm's modem. Apple may use its own modem in the iPhone SE and iPhone 17.

◉ The European Union officially called the Apple App Store, Safari browser, and iOS the name “gatekeepers.” This means that Apple must follow special rules now, aimed at making sure that it does not prefer its services to those of competitors. It should also allow users to get apps from places other than the App Store. The services of other companies such as Google, Amazon, and TikTok are also included under these rules. If companies do not follow these rules, they may run into problems and have to pay heavy fines.

◉ Apple has concluded a new deal with the British chip company Arm. This is a long-term deal that extends beyond 2040. Arm technology supports Apple silicon processors such as the A15 in the iPhone 14 and the M2 in the MacBook Pro. Many major companies such as Apple, AMD, Google, Intel, Nvidia, Samsung, and TSMC are interested in buying shares in Arm. Arm was started in 1990, and Apple has been working with it ever since. Arm provides chip designs for many companies, and their technology is used in almost all smartphones around the world.

◉ Apple announced that it plans to bring the new VisionOS app store for Apple Glass to a developer beta version of ‌visionOS‌ this fall. It will include a store of applications and games designed for the VisionOS system, in addition to providing iPhone and iPad applications that can be run on Apple Vision Pro glasses.

◉ Apple is preparing for the iPhone 15 launch event scheduled for Tuesday, September 12, and has launched a live broadcast on YouTube where viewers can subscribe to get a reminder when the event begins.

This is not all the news on the sidelines, but we brought you the most important of them, and it is not necessary for a non-specialist to occupy himself with every incoming and outgoing, there are more important things that you do in your life, so do not let the devices distract you or distract you from your life and duties, and know that technology exists to make life easier for you And help you with it, and if your life robs you, and you get busy with it, then there is no need for it.


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