Inflation and global economic recession have caused the prices of smartphone components to increase rapidly and this is what the unbundling has shown IPhone 15 It revealed an increase in the costs of producing the new iPhone compared to the previous version, and Apple incurred that increase in prices, and decided not to increase the prices of the new iPhone. However, it seems that the matter will not last long. Let us learn about the cost of manufacturing the iPhone 15 series and why. Apple decided not to raise the price for users this year.
The cost of manufacturing the iPhone 15 series
published a magazineNikkei“A new report in which it dismantled the iPhone 15 series showed that the production costs had risen significantly compared to the previous version. Although Apple did not try to raise the price of the new iPhone and incurred that increase this year, the report indicates that it will pass on the prices of the components. High users in 2024.
- The standard iPhone 15, its components came at a price of $423, an increase of 16% over its predecessor.
- The cost of manufacturing the iPhone 15 Plus came at $442, an increase of 10% over its predecessor.
- While the cost of producing the iPhone 15 Pro rose by 8%, reaching $523.
The report also stated that the cost of the iPhone 15 Pro Max amounted to $558, an increase of 12% over the iPhone XNUMX Pro Max model. IPhone 14 Pro Max This is a record number compared to previous years, as the cost of Pro Max from 2018 to 2021 ranged between $400 to $450, then the components rose by about 20% during 2022 before reaching their highest level this year at $558.
The increase in the Pro Max included a 5X telephoto camera, which costs $30 (an increase of 380% over the previous model). The titanium frame also cost $50 (an increase of 43% compared to the stainless steel frame), and the new Apple A17 Pro chip came at a price. $130, an increase of 27% over the A16 chip.
Finally, the report indicated that Apple bore the burden of the increase in the prices of components of the iPhone 15 lineup and did not pass it on to users. That is why we did not see a rise in the prices of the new iPhone this year. However, if Apple continues to bear the rise in the cost of production, its profits will be greatly affected, and this is what the company does not want. This is why we are likely to see an increase in the prices of the iPhone 16 series, which is expected to be launched next year 2024.
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Yes, Apple is not the only company in the market. There are many competitors who offer better offers and technologies than them, but we are accustomed to owning Apple and we are accustomed to it. The next trend is if Apple continues to raise its prices on us without respecting us as customers, then the competitor welcomes whoever offers it. Own opinion
Hello Faisal Abdullah Al-Fahd Al-Shammari 👋🏼, we understand your upcoming approach and your right to choose what is best for you. However, we will not forget that Apple bore the increase in production costs for the iPhone 15 this year without passing it on to users 📱💰. This is still an indication of Apple's respect for its customers. However, as component costs rise, it may become difficult for Apple to continue this practice 📈🍎. Indeed, the future could be exciting!
The matter depends on the process of selling the iPhone 15 Pro and Pro Max. If the sale falters and Apple loses, and the reason for the loss is the high price and not the reason for poor manufacturing, Apple will reconsider the prices for the next iPhone.
Hello Fares Al-Janabi 🙋♂️, Indeed, your analysis carries a lot of logic. Apple may rethink its prices if sales are not as expected. However, Apple always surprises us with its marketing plans! 🍏😉
The higher the price, the more users refrain from purchasing, and their devices remain with many competitors. It is better to reduce the cost of manufacturing, maintain quality, and continue to pay attention to technology. We do not care what it is made of, because it is not a commodity that can be resold several times.