All indicators confirm that 2024 will not be easy for Apple! During the recent period, Apple has been facing many problems and challenges that affect all sectors of its business. For example, Apple's sales in China declined significantly, after which we were surprised that Masimo filed accusations against Apple of violating the patent for the feature of measuring oxygen in the blood. Add to that Apple's delay in... Developing Generative AI technology. In addition to all of this, Microsoft replaced Apple as the most expensive company in the world after Apple dominated this rank for many years. Why is all this happening? How can Apple overcome all these challenges? Here are all the details in the following paragraphs.
What challenges faces Apple in 2024?
Despite Apple's successive successes over the past years, Apple has some problems that threaten these successes. The most prominent of these problems is that it is no longer the most expensive company in the world. Some were surprised that Microsoft came first, followed by Apple. But others described it as a logical thing, and that Microsoft was able to do this; Due to its interest in and reliance on developing Generative AI. It is worth noting that Apple has not yet entered into it forcefully, or made any significant progress in it.
In the same context, David McQueen, an analyst at ABI Research, indicated that Apple is able to solve most of its problems this year. This was justified by the fact that Apple still has a large base of loyal customers to its brand. This is enough, in addition to hard work, to overcome all its problems and regain its position among international companies again.
Apple's sales deteriorate in the Chinese market
The problem of the deterioration of Apple's sales in China is one of the most important challenges that Apple faces at the present time. This is because the China market is the second largest economy in the world and the source of 20% of Apple's total sales. Any decline in Apple's sales from this market is a disaster. Indeed, reports indicated that iPhone sales declined by 30% during just the first week of 2024.
Therefore, Apple has recently focused on offering offers and discounts in order to win new customers. This is done by reducing the price of smartphones to approximately $70. Not only that, Apple also reduced the prices of its devices, such as the Mac and iPad.
Let us not forget that one of the reasons for the decline in Apple’s sales in China is the new Huawei phone “Mate 60 Pro”. Dan Ives, an analyst at the Wedbush market research company, also confirmed that nearly 100 million iPhones are about to upgrade to the new Huawei phone.
Masimo's accusations against the Apple smart watch
We all know that the Apple smart watch is one of the most popular products around the world. But Apple was forced to ban its sale in the United States of America, until the dispute in the patent case filed by Masimo was resolved. The latest development in the case is that the US Federal Court of Appeals has re-imposed the ban on some luxury versions of Apple Watches. All of Apple's appeals against the official decisions were to no avail, and it was prevented from importing watches such as the Series 9 and Apple Watch Ultra 2. By all standards, this issue affects Apple's sales, as reports indicate that Apple sold approximately 26 million smart watches in the past nine months. Months from 2023.
In the same context, Jitesh Ubrani, director of research at the market research company IDC, pointed out that it is not only sales that have been affected by the dispute with Massimo. Rather, Apple's reputation has come into question. He stressed that if the issue does not develop or a solution that suits all parties is reached, Apple must reach an appropriate amicable solution with Masimo. But Apple did not want that, so as not to be proven to have violated a patent, and then came back to apologize.
Decrease in sales compared to last year
Apple faces many pressures that it is trying to overcome. Among these pressures is that it is trying to increase the sales of all its products. It is worth noting that Apple recorded a significant decline in sales last November compared to November 2022. Sales statistics indicate that Apple is facing difficulty selling Mac and iPad devices. But all of this does not apply to iPhone sales revenues, which rose by 3% and generated $43.8 billion.
In addition to all of this, Barclays Bank reduced the value of Apple shares this month for two reasons. The first is the weak sales of the iPhone 15 in China. The other reason is the decline in demand for the upcoming iPhone 16 during this year.
But despite all of this, Apple is presenting a new challenge related to... With Vision Pro glasses. Through which Apple is trying to prove that the device provides an experience that blends virtual reality and augmented reality. The selling process will certainly not be easy, although the device is new and innovative, it is expensive.
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The problem that Apple will suffer from is that the new young generation has learned more about Microsoft than Apple through distance education, because most students have Windows, and also all employees in the world use chatGPT 4, which has become the basis for improving business and education, and this does not require an iPhone, but rather it has eliminated programs. I use Design now and it provides me with great quality. As for Apple, it presented the iPhone 15 with the usual development. The problem is that even Google suffers from weak confidence in Bard. In the past, Google was able to win over Microsoft in the Chrome browser since 2008, and Google won because the majority had slow Windows devices, so users Chrome came more, Google Earth came, then Android. Apple entered the same crisis because the market is looking for creativity, speed, and quality. Apple is waiting for the technology to mature until it releases it, so other companies are ahead of it.
The problem is that Apple is very late in introducing new features.
It lags behind everyone, and we must not forget the giant Nokia company, what it has become today after the power it once possessed
Apple must be careful if it wants to continue strong, and I do not think it will do that, and every time there is something new. One day we will see something amazing.
Peace be upon you, Salman 🙌🏼, be honest, the technical world does not know rest and companies always challenge time to provide the best. Apple may lag behind in some features, but it always strives to provide them in the best possible way. Yes, we must remember Nokia and other companies that were at the top and then disappeared, but Apple so far maintains a high level of innovation and innovation. 🍎🚀
It is known to everyone that Apple is a very stingy company in the features it puts every time in the iPhone, and it lags behind other companies. It must keep up with its competitors and add artificial intelligence to upcoming systems.
Oh, if every official at Apple followed the founder's approach, but we must always not judge the apple by its peel, right?
Hello and welcome, Sultan Muhammad 🙋♂️ There is no doubt that the peel is not the entire apple, as the true value lies in the essence and foundation. Certainly, if every Apple official had followed in the footsteps of founder Steve Jobs, things would have been different. But remember that change is part of development and growth, even if it is difficult at times. 🍏🚀
I think that what prevents Apple from introducing intelligence features to the iOS system and its services is the problem of privacy. I noticed that most of the applications whose features include privacy and protection did not include artificial intelligence features to their applications, such as Obsidian, Anytype, and other applications.
I believe that the future of generative artificial intelligence is directed towards Private LLM, given that it solves many of the problems of Public LLM, but the problem with it is that it will require powerful hardware.
Ahmed Al-Aziz, you touched on an important point about the balance between privacy and artificial intelligence. In fact, Apple considers privacy a priority, and this may be the reason for its lag behind in the field of artificial intelligence. But it must be remembered that Apple always seeks to find innovative solutions that combine user protection and provide a smart experience. 🍏🧠💡
Apple is one of the most greedy companies and exploits the consumer?!!
I ask God Almighty, Lord of the Noble Throne, to destroy her exaggerated greed 😒
Hi Maher, 😊 It seems that you consider Apple greedy, but I would like to remind you that things are not always as simple as they seem on the surface. Apple produces high-quality products and invests heavily in research and development. These things cost a lot of money. 🍏💰 So, the price of the products may appear high, but that is the price of innovation and quality. 😅👌🏼
iPhone is power
Frankly speaking, Apple, despite the quality of its products, is a greedy and very greedy company as well
Greedy companies are the ones that continue, but we at iPhone Islam have closed our company, so it is in the interest of the user who loves a company and its products, not to criticize its greed; Because this is what keeps it amid the fierce competition.
This is sound scientific talk. This is the matter of the world.