A sudden change in Apple's plans for its electric car! After Apple decided to Bringing the Apple Car project back to life. Apple has made the decision to reduce its ambition and reduce the self-driving features of its electric car, all in order to be able to launch it in the coming year 2028. The question that arises here is: Why did Apple decide to do this? What challenges does Apple face in order to change its intentions?
Apple will reduce self-driving features in its electric car
Initially, Apple began a project called “Titan” in 2015. It is a self-driving electric car without a steering wheel. Certainly, the project would have constituted a major breakthrough in the field of the electric car industry. Although Apple has been developing Project Titan for at least ten years, its project has collided with reality, and there is no clear way to implement the project.
Therefore, Apple decided to lower its ambitions and move towards producing an electric car with moderate capabilities and few features. Instead of producing a Level 4 self-driving car, Apple will design a Level 2 self-driving car, which is similar to Tesla's current Autopilot system.
In the same context, the company began to focus on adding some features that help the car driver, as Tesla does. In other words, Apple will provide us with a car that operates with the Level 2 system, which is one of the levels of self-driving that supports steering, braking, or acceleration. But in all cases, the driver will be the main controller, and he must pay attention to the driving and the road to make decisions.
A new date for the launch of the Apple electric car
After all these problems and challenges facing Apple, the official launch date for its smart car was modified to be in 2028 instead of 2026. Apple postponed the official launch date, in order to have more time to improve the system by updating the software for its electric car.
Reports also indicated that Apple officials are examining the feasibility of implementing the Titan project. For them, the matter is clear: either you find a clear plan and a workable model, or the idea is abandoned altogether.
It is worth noting that Apple's project did not gain everyone's trust as usual. Some sources even indicate that Apple employees themselves do not trust the company's capabilities in implementing an electric car, and that the proposed plans have received great criticism from them, and some claim that they are merely a blind imitation of competing companies.
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Level 2+ driving and autonomous driving are similar to Nokia and iPhone, whoever can guarantee the road and provide safety and reliability features will capture a good share in the electric car market, provided that he sets a suitable price for horizontal and vertical expansion in the market, i.e. sets good economic options.
It seems from the news that the problem is only technical, but what about establishing factories to pump large numbers of cars so that they have an economic advantage for the factory, i.e. the apple, and the consumer, in order to reach a competitive price (the small factory produces 80,000 cars per year in the world of manufacturing).
The partnership with Hyundai would have answered the last question, and there was no news about any partnership, especially since the opinion of Apple employees would swing to approval because each of the partners has a hater (i.e., his own creation), with my reservations about Hyundai’s well-known poor quality. What about acquisition? Any purchase of a startup or promising company? What are the market options other than just a dumb technology that no one trusts unless it invades the experiences of subsequent drivers. Like the iPhone did? These are additional questions that need to be answered if the apple decides to come down from its tree to touch the street and revolve again in our minds.
Hello Suleiman Muhammad 🙋🏻♂️, As for your questions regarding the possibility of Apple acquiring a startup or promising company, this is very possible. Apple is one of the companies that follows an active acquisition policy to support its business and innovations. Regarding market options, Apple knows very well how to change games! It exploded a “bomb” in the world of mobile phones when it launched the iPhone, and it may do the same in the car market. Of course, these are all subject to drivers' experiences and confidence in the technology. The apple answered some of your questions in this article, and there are still more developments to come! 🍎🚗💨
Do you expect to make a fully self-driving car?
Hello Aleixius 🙌, Yes, there is a possibility of making a fully self-driving car in the future. But Apple seems to face some challenges in this market. According to the latest updates, Apple decided to reduce the self-driving features in its electric car and focus on adding features that help the driver instead of relying completely on artificial intelligence. The road to a fully self-driving car is still long and full of challenges.
We want them to invent a car that blind people can use
My concerns relate to where the Apple car is sold. For example, Tesla is not sold in all countries!
Hello Fahad Zaid! 🙋♂️ Don't worry, Apple always seeks to provide its products in the largest possible number of markets around the world. 🌎But of course, this will depend on a lot of organizational and logistical factors. If an Apple car is coming, I expect we'll see its dedication to making it available to as many users as possible. 🚗💨