Summary of the Samsung Unpacked 2024 conference and launch of the Galaxy S24 series

The Samsung Unpacked 2024 event ended yesterday, and as expected, the Korean company focused on the new artificial intelligence Galaxy AI, which was integrated into its new series of phones, which included both the Samsung Galaxy S24 and the Samsung Galaxy S24 Plus, next to the flagship phone, the Samsung Galaxy S24 Ultra, and now we take you on a journey. Quickly, we get to know everything that was mentioned at the Samsung Galaxy S24 launch conference.

Unpacked 2024 event

First, Samsung CEO TM Roh appeared on stage and began talking about how Galaxy AI can enable “new ways to create” while “simplifying your life and amplifying the things you love.”

Roh says his job as an engineer is to “challenge what is possible today to build something better for tomorrow.” He adds: “Galaxy AI can be described as the spark that will generate new possibilities, and the Galaxy S24 series is supposed to be the gateway to the new world of artificial intelligence that will bring about a major change in... “The mobile phone industry, and in the way we live.”

He said: Users will be able to use Samsung phones safely for a longer period; Because the company decided to provide support for its phones for up to seven years of security updates and software updates.

Live Translate feature

After the company president's introduction, Drew Blackard, Samsung's director of product marketing, took the stage. He explained that one of the most important things we do every day is communication, but if we don't speak the same language as someone, it can be difficult to communicate. But Samsung had another opinion, and said, “We are pleased to provide a solution, by providing voice translation based on artificial intelligence in real time during a phone call.”

A video then shows this feature, and how it is used between an English speaker and a Spanish speaker while trying to reserve a table at a restaurant.

Blackard explained that the Galaxy S24 series can provide live translations during a call verbally, and on the screen when you communicate with someone speaking a different language.

The translations are processed on your smartphone, so the information remains secure for enhanced privacy, Blackard says. The S24 will also remember your language settings, so you don't have to adjust the settings every time you use the feature. According to Samsung, live translation works seamlessly regardless of the type of phone the other person is using.

Interpreter feature

There's also an Interpreter feature, which will help you read and display what you and the person next to you are saying on the screen without the need for cellular data or Wi-Fi, with support for many different languages. Translations are also built into the Samsung keyboard to help you translate words and phrases while chatting and typing.

Blackard then greets a girl named “Hyjin” who appears on stage and begins explaining how she has been messaging her Spanish-speaking friend about attending the Unpacked conference in San Jose.

When Heejin clicked the translate button in the chat window, the conversation between her and her friend appeared in Spanish and English within the same bubbles. You then type a message in English into the input field, and it is quickly translated into Spanish. (Similar to Google Pixel phones, which have been offering the same feature for years).

Chat Assist feature

 Chat Assist has also been announced to reframe your messages into a variety of different styles, such as professional, casual, or even academic.

Android Auto feature

“For easier communication while you're on the road, you can use AI in Android Auto to automatically summarize updates from messages, so you can stay in touch while staying focused while you're on the road,” Blackard said.

Android Auto can suggest relevant responses or actions that you can trigger without touching the screen too much. Just one click is all it takes to activate most of these actions and responses.

Circle to Search feature

Hiroshi Lockheimer, Vice President of Platforms and Ecosystems at Google, joins TM Roh on stage, detailing their AI partnership. “Today, we are introducing a new way to search by leveraging the best of Google’s innovations achieved in the flagship Galaxy S24 series,” the Samsung president said.

Next, Circle to Search is announced, a new way to search for things you see on your phone, and an example is given of someone who might want to search for something a creator is wearing in their video and the creator hasn't shared where they purchased that clothing.

Instead of having to take a screenshot of the video and do an image search, you can just long-press on the bottom of the screen and circle just the outfit and quickly get results and shopping lists for the item you selected.

Thus, the Circle to Search feature has become more powerful thanks to Google AI, and the new feature is available on all three Galaxy S24 models that will be launched today (of course, the feature will also reach the Google Pixel 8 and Pixel 8 Pro phones).

Blackard says that the new search feature will revolutionize the search experience on smartphones, and to enhance protection and privacy, the company explained that you can choose to process your data on the device only, and all applications that can access different types of data about you will also be displayed.

Note Assist feature

The Samsung Notes application has become more powerful thanks to Galaxy AI, as it is now possible to create templates, format, arrange, organize and preview notes. The Transcript Assist feature can also convert audio notes into written texts and even summarize and translate them with ease.

As Blackard said, “Most of us have multiple devices connected to each other, and to this end,” he says, “Knox Matrix” system from Samsung will provide comprehensive encryption between Galaxy devices, and this system is a strong security solution to enhance protection between your devices connected to each other, similar to Blockchain in currencies. encrypted.

S24 cameras

Blackard departs and Hamid Sheikh, Vice President of Intelligent Imaging at Samsung, takes the stage alongside product specialist Tara Ryle to talk about the S24 cameras.

Another video starts playing. We get quick, close-up shots of the S24 Ultra's camera system, and the word “A new way to take photos” appears on the screen.

Rail then demonstrates demonstrations and how to zoom in from long distances to see the presenters' faces in crystal clear, high quality.

Hamed then started talking about how the S24 Ultra cameras not only produce “amazing, high-quality videos, but photos as well.” Another video starts playing, this time showing people at an art museum, then a person appears at the back of the crowd, showing off the S24 Ultra.

According to the company, the Galaxy S24 Ultra phone contains a 200-megapixel main camera and 5x optical zoom (the same as the previous model) to produce clearer enlarged images. However, Samsung explains that the S24 Ultra phone can still offer 10x optical zoom, through... Using more advanced technologies, including pixel binning and some AI-based optimizations.

We move on to another video on how the AI ​​in the Galaxy S24 series can help improve the image quickly, adjusting things like contrast, shadow, detail, lighting, and brightness with ease, ultimately leading to unparalleled image quality.

Tara Rael said that what the company's artificial intelligence does in terms of image adjustments will also be available in third-party applications such as Instagram and Snapchat, as Samsung says that the S24 Ultra phone contains the company's best cameras to date..

Samsung also worked with Instagram to improve the uploading and editing processes in the app. The Galaxy S24 will be the first device ever that can post HDR-enabled photos to Instagram.

Galaxy S24 Ultra phone

Then, David Thompson, also a product specialist for Samsung, takes the stage and starts talking about the processors inside the S24 series.

“Our NPU is the fastest in the Galaxy series,” says Thompson. He added that this is what allows artificial intelligence processes such as translation and editing to occur quickly. He said: “Through the CPU, NPU, and GPU in the Galaxy S24 Ultra, you will enjoy a faster and smoother gaming experience.”

Thompson added that Ray Tracing is now 30% faster, and talks about the S24's updated heat dissipation design. He said that the series includes the largest vapor chamber compared to previous versions, which works to cool the phone, preventing sudden increases in temperature. This will help maintain performance, which is “further optimized by Galaxy AI so you can game for longer,” Thompson said.

As for the processor, all S24 phones that will be sold in North America will feature the third generation Snapdragon 8 processor. The same applies to the Ultra model but globally, so depending on the model you choose and where you live, you may end up purchasing Samsung Galaxy S24 phone with Exynos processor.

The phone will work with 12 GB of RAM and a 5000 mAh battery. As for the design, the Galaxy S24 comes with a titanium frame. However, the weight has not decreased because the body is still aluminum, not stainless steel. The phone includes a 6.8-inch AMOLED screen with Gorilla Glass, which is four times more resistant to scratches than any other glass, also reduces screen reflection by up to 75%. According to Samsung, “The S24 series glass is the strongest, most scratch-resistant, and most optically advanced to date.”

As for the price, the most powerful Samsung phone, the Galaxy S24 Ultra, comes at a price of $1299, and pre-booking will begin today, January 18, and the device will be available in the markets starting on the 31st of the same month in colors such as, titanium grey, titanium black, titanium violet, and titanium yellow.

Galaxy S24 and S24 Plus

Similar to Apple and its concern for the earth, sustainability and recycling, the Samsung president said that the company has a vision for a sustainable future by introducing the S24 series, which is made from 100% recycled components of cobalt and rare earth elements and Blackard pledged to incorporate at least one recycled material in all... products and reach sustainability goals by 2025.

He also explained that the Samsung S24 and S24 Plus phones have a monoblock design, and come in a range of colors inspired by nature, which are sand orange, sapphire blue, cobalt violet, onyx black, emerald green, marble gray, and amber yellow.

The Galaxy S24 phone comes with a 6.2-inch AMOLED screen, while the Galaxy S24 Plus has a 6.7-inch AMOLED screen, and both will work with the third generation Snapdragon 8 processor (the processor will vary depending on the region) and 8 and 12 GB RAM, respectively, in addition to a battery with a capacity of 4000 and 4900 mAh. respectively.

As for the camera, the Galaxy S24 and S24 Plus are supported by a triple camera system at the back, the main one works with a 50-megapixel resolution, there is a 12-megapixel ultra-wide camera and a 10-megapixel telephoto lens with a 3x optical zoom rate. On the front, there is a 12-megapixel selfie camera, as is the case in the Ultra phone.

Finally, pre-orders for the S24 series will begin today, January 18, and the phones will be available in markets starting on January 31. The price of the Galaxy S24 will start at $799, while the price of the Galaxy S24+ will start at $999.