There has been some news in recent hours indicating that Apple wants to acquire a German startup called “Brighter AI.” The German company works in the field of anonymizing people and facial data, and the goal behind this acquisition may be to reduce the risk of Apple Vision Pro capturing user information, whether from videos or photos taken in public places. Here are all the details.
What is the value behind Apple's deal with Brighter AI?
To begin with, Brighter AI is a German startup that has advanced artificial intelligence technology that works to hide the identity of people in photos or videos. This is done by changing the images and making them unrecognizable. Despite all this, the images still maintain their natural appearance and without image distortion. This happens through Deeper Natural Anonymization 2.0 technology.
In addition, Apple is seeking to conclude this deal with the German company for two reasons, the first of which is its keenness to protect the privacy of its users. The second is that the technology provided by Brighter AI could be used by Apple to expand beyond Vision Pro glasses Or Apple Maps, or The operating system in Apple's car is expected to be developed.
In addition, Apple has previously used similar technology to blur faces or license plates in its “Apple Maps” application. The company applies this technology to any image taken during the mapping process.
It is worth noting that the German company was founded at the beginning of 2017, and received its last investment funding in February of 2023. Therefore, the news indicates that Brighter AI will not reject Apple’s acquisition. Especially since Apple is currently considered the largest technology company in the world. On the other hand, Apple sees the acquisition of the German company as a great opportunity to preserve the identity of its users. You also want to make sure that the new glasses are not used for bad purposes or to violate the privacy of others.
What is the motivation behind Apple's acquisition of Brighter AI?
Conclusively, Apple is afraid of the misuse of Vision Pro glasses by users. Apple Glasses can record video clips in complete secrecy and without ordinary people noticing. This is a clear violation of the privacy of others. This does not apply if anyone was photographed using an iPhone camera. At that time, it would be easy for anyone to notice the photographer and the phone’s camera. Hence the privacy concern is limited.
It is worth noting that Apple Glasses emit a simple light indicator that turns on when filming begins, but no one can notice it. Especially if the photography was done from a relatively far distance.