When Apple unveiled its mixed reality glasses VisionPro There was shock at the $3500 price tag. That is, four times the price of the iPhone 15, seven times the cost of the Meta Quest 3 headset, and about three and a half times the price of the Quest Pro. Of course, Vision Pro glasses are full of advanced technologies and new parts that were made specifically for them, but what is the real price of Apple Vision Pro glasses? Continue reading as we will learn about the real cost that Apple pays for manufacturing one Vision Pro glasses.
Apple Vision Pro glasses
Apple Vision Pro glasses are a spatial computing device that uses virtual, augmented, and mixed reality technologies to merge the virtual world with the real world to obtain a unique experience through the capabilities it possesses, such as the micro-LED screen that provides a realistic image and a real feeling. The glasses come with 12 cameras and 5 sensors. And 6 microphones and a screen for each eye with a resolution higher than 4k.
The cost of manufacturing Vision Pro glasses
According to a report published by the research company Omdia, although it did not reveal many details about the “bill of materials” for the Apple Vision Pro glasses, it did clarify that the cost that Apple pays for manufacturing one Vision Pro glasses is only $1542. Here are the most expensive parts of the Apple Vision Pro glasses:
The most expensive part of the mixed reality glasses is the 1.25-inch Micro-OLED screen from Sony. There are two of them in the glasses, one for each of the user’s eyes. It is one of the most important basic components in providing an unprecedented virtual experience compared to other glasses. The two screens provide what An array of 23 million pixels delivers more vibrant colors and more realistic quality than any other device on the market. Apple pays about $228 per screen, making the cost of the screens per pair of glasses $456.
Also, there is an external screen that displays the user’s face. It measures 6 inches and works with a resolution of 800 x 360 and a density of 145 pixels per inch. Its price is $70, which means that the screens in Apple Glass cost $535. This represents approximately 35% of the total bill of materials (BOM) costs for the glasses.
Furthermore, according to an analysis by popular repair site iFixit, each Vision Pro screen has a display resolution of 3660 x 3200 pixels. This number of pixels per eye is more than what is offered by the iPhone 15 screen, which has a screen resolution of 2556 x 1179 pixels. While the screen in Meta Quest 3 glasses works with a resolution of 2064 x 2208 for each eye. Therefore, the Apple Vision Pro display is more difficult to manufacture; Since its size is smaller than the iPhone screen, it makes the pixels closer to each other. That's why the Vision Pro screen contains 3386 pixels per inch compared to the iPhone 15 screen, which contains about 460 pixels per inch.
The second most expensive Vision Pro components after the screen are the M2 and R1 chips. Apple says the R1 chip is specifically designed to process inputs from cameras, sensors, and microphones, and stream images to displays within 12 milliseconds. While the M2 chip is the same one used in the MacBook Air and MacBook Pro, it offers high performance and the ability to process all data and tasks and run applications at unparalleled speeds. Two Apple SIM cards cost about $240.
Here are all the components in Apple Glass and the approximate price of each part:
In the end, you should be aware that this cost does not include other production costs such as assembly, packaging, or distribution. Also, let us not forget the billions that Apple has spent over the past years on research and development, sales, and marketing to reach the current result.
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Apple also leads the market from a technical standpoint. It also leads in raising prices in the same market, so its profit in the product is multiple times the cost, especially if the product is not innovative, or rather, based on its predecessor, such as the iPhone, for example. As for modern innovative products such as the first iPhone 3, the first iPad, or currently the Vision Pro glasses. I think that its profits are much less due to the cost of research, studies, etc. In general, the glasses are clearly aimed at specific groups who have the ability to bear the cost of a luxury product and the desire and curiosity to try an innovative product, but I am surprised that it did not start by issuing lower-cost glasses and then add and develop higher-cost products, such as what happened with the iPhone, iPad, and even the watch.
Hello Moataz 🙌, matters are related to the company’s marketing strategy. Apple always targets quality and innovation, and this requires high R&D costs. Vision Pro is a leading product in the mixed reality market, and this justifies the high initial price. Well, we might see less expensive versions in the future, but that depends on the market response to the product. Thanks for your insightful comment! 😊🍏
The final realistic cost of the glasses for Apple is actually less than $1542 because the prices of the parts mentioned in the article are the prices of the so-called MSRP, that is, the retail price suggested by the manufacturer. Accordingly, these parts’ prices are lower if they are sold to companies in large quantities compared to their price if they are sold. Separately per unit
Ahmed Al-Hamdani, your comment is absolutely correct! 😄👍 As the prices mentioned in the article are actually MSRP prices and differ from the prices that manufacturers pay when purchasing large quantities of parts. However, we must mention that this cost does not only include the price of the parts, but also includes design, research and development, marketing and other costs. 🍏💡
I don't like the idea at all, and I don't like the look of a person wearing it 😂
The hero in this story is Sony, which owns screens at this level
Excellent idea, but at this price I will buy a car 😁
Muhammad Qassoul, 😄 Indeed, the price is high, but let’s remember that it offers a unique experience in the world of mixed reality. It is like a sports car in the world of technology!
The phone is ultimately a portable device and is used for many things that facilitate our lives and speed up access
As for glasses, their topic is different. On a personal level, it will be the luxury and love of collecting new technology
Glasses are not useful and have no important benefit for normal and personal use. They are only suitable for research, pedaling, and simulation, such as installing and dismantling engineering and mechanical parts, medical anatomy, or real-life designs. Here we will know the value of glasses greatly.
On a personal level, I don't see it as useful at all
Best regards to everyone
Hello Stock Section! 🤓 Thank you for your thoughtful comment. True, glasses may not be of much use for personal use right now, but remember that just a few years ago smartphones themselves were just research and development devices. Who knows what technology will bring in the future? 😏🍎🚀
Apple Glasses put competitors in a difficult situation... Even Facebook President Mark himself is in confusion
Hello Faisal Ayoub 🙋♂️, In fact, Apple Vision Pro glasses have raised a lot of controversy and surprise because of their advanced technologies and high price. But as they say, quality comes at a price! 😅👓💰
Its price is still very high and is not affordable for the general public
Hello Mr. Ahmed! 😊 Yes, the price may be high, but do not forget that it includes advanced technologies and new parts that were designed specifically for these glasses. Also, Apple has spent billions of dollars on research and development to bring out this product. Innovation always comes at a price! 🍏💰
A very greedy company, frankly, and stingy with its specifications
Hello Amr! 😊 I think you are referring to the price of the Apple Vision Pro glasses. Indeed, the price may seem high, but let's take into account that these glasses contain never-before-seen advanced technologies and new parts that are specially made for them. The cost that Apple pays to manufacture each glasses is only $1542, and this cost does not include production, assembly, distribution, and other costs. In addition, Apple has spent billions of dollars on research and development to bring this technology into our lives. 🍏💡 I find that they are actually investing in the future, and not just promoting consumption.
Remind me of the kofta device for treating AIDS 😉
Hi Abdullah 😄, you seem to have a sense of humor! But don't worry, Apple Vision Pro glasses are not like a kofta device, they are full of advanced technologies and new parts that were made specifically for them. I believe that its high price reflects the advanced technology and unique features it offers. 🍎👓
The price of the glasses is overrated. I think it is not worth buying.
The price is reasonable considering the technological breakthrough offered by the glasses with 5000 thousand patents
Apple has been known since its founding that its prices are very expensive, and in exchange for this high price, you find the quality in its products that is unique to it. As for Apple Glass, it is considered a real revolution that will change many concepts in the world of technology... Apple, gentlemen, is ahead of its time. All technology companies in the world look at what it produces. Camel