One of Tim Cook's traditions, which he has been keen on for some time, is to appear to everyone and be photographed using or wearing Apple devices, especially during conferences and important events for the company, but the matter was different for him. apple vision pro Since its unveiling at WWDC 2023 until now, Cook has been keen not to wear the Vision Pro mixed reality glasses, but finally, after a long wait, Tim Cook appeared on the cover of Vanity Fair magazine, wearing the Apple Vision Pro mixed reality glasses. Let’s take a look at it. An interview with Tim Cook and some opinions about the experience of a number of Hollywood directors and their impressions of the Apple Vision Pro, and how Cook bet on his history and achievements in order to launch a new product category before he passed away.
Tim Cook and Vision Pro
Vision Pro emerges as Apple's pioneering VR dream, embodying what Tim Cook calls “tomorrow's technology with you today.” Mixed reality glasses are not limited to providing immersive experiences; It's about enhancing the way we interact with technology and with each other. Despite its hefty price tag, Cook believes the Vision Pro's advanced features and capabilities justify the high cost, offering a magical combination of innovation and cutting-edge technology. Cook explained that the Vision Pro is a testament to Apple's innovation, and he also explained the enormous effort made to provide these glasses, from recognizing hand gestures to mapping the room, all supported by advanced artificial intelligence and machine learning. All of this confirms Apple's distinctive vision of creating a product that transcends the boundaries of traditional technology.
A technological marvel
Cook sees the Vision Pro glasses being used in many different ways; Because it gave us spatial computing, similar to the iPhone, which introduced us to mobile computing, and the Mac, which gave us personal computing, and thus the Vision Pro will be the first spatial computer, and through it people will interact with it in many ways, through which people will communicate via FaceTime. Some people will train on it like surgeons, and with over a million applications, we will see different uses. As for James Cameron, the famous film producer and director who directed films such as Titanic and Avatar, when he was asked about the Apple Vision Pro after trying it out, he said, “Although I was skeptical at first, I am really impressed.” The famous actor, screenwriter and director, Jon Favreau, also expressed similar sentiments, as he explained how fascinated he was with this revolutionary technology and what it will do for storytelling and films. In addition, every technologist, technology geek, or fan of the iPhone maker who tried the Apple Vision Pro glasses, was of the opinion that it is... A breakthrough in technology, or as some call it, a technological marvel, will change the way we interact with everyone.
Price and market
Apple Vision Pro enters the market as one of the most expensive mixed reality glasses currently available. However, Cook suggests that the value it offers could make it a worthwhile investment for many, with different payment options being considered to make it more accessible over time. The focus on maintaining human connection, despite digital immersion, is an important design aspect that sets the Vision Pro apart from competing eyewear.
The launch of Vision Pro represents more than just a new product; It indicates Apple's leap into the future where technology is seamlessly integrated into our daily lives. The high price of the device and the necessity of connecting it to a power source are potential barriers to its widespread adoption. However, its innovative features, such as the ability to project the user's eyes onto the outside world, place it at the forefront of the mixed reality market.
Although initial sales projections indicate that Vision Pro may not significantly impact Apple's immediate revenues, the focus remains on the long-term potential of this technology to redefine user experiences. Apple Glass could be the company's most important product in the coming years. That's why analysts expect Vision Pro glasses to represent a pivotal moment in the technology industry, as virtual reality blends with the real world. Thanks to the advanced technologies provided by the glasses, they are expected to revolutionize how we interact with digital content.
Although the price of Vision Pro glasses seems high, the competition from glasses closest to the Apple Glasses category sometimes reaches double this despite the fact that what Apple Glasses offer may be many times more advanced than its closest competitor.
Huge diving goggles
If there is a complaint from users about the Apple Vision Pro, it has to do with the weight, as it weighs about 650 grams, and although it is not a big thing compared to the Meta Quest Pro glasses, which weigh 722 grams, it will be difficult when you wear the Apple Vision Pro all day. On your face. That's why Carolina (a pioneer in the field of virtual reality) said that the way the glasses are placed on your face really affects how you respond, and she added, "I have worked in the field of virtual reality for more than 30 years, and until we can remove the diving glasses from the face, and make them less... However, this technology will not be widely adopted.
Finally, the price of the Apple Vision Pro mixed reality glasses starts at $3499 and has been launched currently for users in the United States, and Apple is scheduled to launch it in more countries later this year 2024.
Source:
Expect that it will not succeed now, like its predecessors in virtual reality. Very high price, not many applications, surprisingly, heavy, dizzy and nauseated glasses.
Hi Aleixius 🙋♂️, I think everyone has the right to be skeptical at first, but as James Cameron said: “Although I was skeptical at first, I am truly impressed” 😲. Yes, the price may be high but remember that development and innovation come at a price. In addition, these devices are always getting lighter and less expensive over time 🕒. If we go back in time, we will find that the first iPhone was expensive and relatively heavy! Don't worry about dizziness and nausea, as Apple of course pays great attention to these details 😊.
If we accept the price, will this product be useful to the average user, or was it made specifically for people with specialization, such as education professors, doctors, filmmakers, and content creators?!
Hi Abdulaziz 🙋♂️, You ask a really good question. For the average user, it may be difficult to justify the high price of the Apple Vision Pro. However, these glasses are not only intended for education professors, doctors, filmmakers, and content creators. They deliver immersive experiences and change the way you interact with technology and others. No matter your career or interests, Apple Vision Pro can find something that interests you. If you can afford the cost, you may find it a valuable investment in the future! 👓💡
Hello, I saw a beautiful review by content creators CasyNeistat and Marques Browniee, and my belief when I heard about the price of the glasses is that it replaces the need for a TV and a mobile device, but according to Marques, you must have an Apple mobile device that is open, but from his point of view, the advantage of using glasses is its ability to work on the plane. With greater privacy, this is an item that is not worth this high price. The feature that impressed Casey is that while he was sitting in the streets of New York, he could watch YouTube, send messages, etc., but wasn’t this the purpose of the iPad and iPhone!!! As for my opinion on whether it is a new fad or not, I want to remind you of the first version of the iPhone when it appeared among the button-based devices and at that time we all switched to the iPhone despite the price. My opinion is that the time has not yet come to switch to mechanical computing, especially at this price.
Hi Tark, I agree with some of the points you made. Smartglasses at this initial stage may not be worth the high price, especially if you must also own a portable Apple device. 😅 But we will not forget how interesting it is to witness the beginning of a new technology! 🚀 In terms of innovation, Apple always seems to be at the forefront. I also believe that over time this technology will become more prominent and better usable, as happened with the iPhone and iPad. Time will see! ⏳😉
I do not see the iPhone as a mobile computing device. Rather, even the iPad has not reached the stage of mobile computing. The reason is that applications differ from programs. I see that Apple made the iPhone a camera. If it focuses on the iPhone, it naturally isolates the background in pictures. Apple made it a professional camera. As it is, this will remain a phone or glasses. Apple is large, and since the beginning of this technology and to this day, people have not accepted the idea. Imagine putting it on for 4 hours. It is a crazy thing in addition.
There are important uses for Vision Pro
Helping the blind
To help the deaf, it is possible to develop an application that converts speech into sign language. Glasses can carry an application that helps the blind to move around. These two disabilities can handle the Apple Vision Pro, but a healthy person will explode from it. I do not need a spatial computer, and the desktop exists.
Hello Arkan, 😊
I understand your reservations about the iPhone and iPad and not seeing them as mobile computing devices. Everyone has their own outlook, and Apple is always trying to develop its products to suit different user needs. 📱💻
I'm with you about the iPhone's camera capabilities, it can actually take professional quality photos! 📸👌
Also, I agree with you on the Apple Vision Pro issue, the size and weight may be a drawback for some users. 👓😅
But we must remember the great potential that these glasses can offer in helping people with disabilities, such as the blind and deaf, as I mentioned. 👍🙌
Thank you for sharing your vision!
Waste 🥹 Its price is exaggerated. Wait for how many months the product will be completely copied by other companies and offered at a lower price of up to 80%, the lowest price is really exaggerated if it will become like the iPhone. Every year a copy of the product will be put on the market 😕
Hi Abdullah 🙋♂️, There is no doubt that the price may be high at first but Apple Vision Pro glasses offer advanced technologies and unique features that are not easy to find in similar products. In addition, Apple is known for its quality and after-sales service. Expectations also indicate that these glasses may be Apple's most important product in the coming years. It is not possible to compare examining an apple 🍏 and other fruits 😉.
Hello spatial computing!
🤣 I refused to open the door to spatial computing, it is not welcome to me 😝