Some of you are aware of that Camel It has been trying for years to compete with Google in the field of search engines, but it has not been able to do so until now, but according to some documents that were revealed during a lawsuit related to monopoly against Alphabet, Apple almost started a fierce war with Google in the field of search engines during the year 2018, but it... Missed opportunity.
Apple and Microsoft
Google revealed some documents that come as part of a lawsuit filed by the US Department of Justice against it, regarding the monopoly of the web search industry, and it was stated in these new documents that Microsoft tried to sell its search engine, Bing, to Apple in 2018, as evidence of the existence of competition, And its search engine is not the only one.
The documents showed that Microsoft repeatedly tried to persuade Apple to make Bing the default search engine in its Safari browser. However, Apple refused every time; Due to concerns about the quality of Bing search.
According to Google, Microsoft tried to convince Apple to make Bing the default search engine in Safari on at least six different occasions, starting in 2009, 2013, 2015, 2016, 2018, and most recently in 2020. Each time, Google says Apple I missed the opportunity due to the quality of the research.
Google indicated that Apple took a close look at the quality level of the Bing search engine versus Google, and concluded that the latter was the better default option for its users. Google also explained that Microsoft contacted Apple in 2018 to promote the improvements it made to the quality of search in its Bing engine. Microsoft's goal at the time was either to sell Bing to Apple or to create a partnership between the two companies.
The Google documents included the opinion of Eddy Cue, Apple's head of services, about Microsoft's engine, who said, "Microsoft's search quality, and its investment in search, was not important at all." Where everything was less than expected. So the quality of the research itself was not good. They also did not invest at any level comparable to Google or what Microsoft could invest in. “Their advertising organization and how they monetize was not good either.”
Google and Microsoft
The US Department of Justice revealed in its unannounced filing that Microsoft invested nearly $100 billion in Bing over two decades. Despite this huge investment, Bing has only 3% of the global market share, and in the fourth quarter of last year, Microsoft earned $3.2 billion from searches and news ads, while Google’s search and advertising revenues amounted to $48 billion.
Finally, in addition to the poor quality of research, let us not forget that this was the apparent reason, while the hidden reason is the partnership between... Google And Apple, which brings the latter billions of dollars annually in exchange for Google being the default search engine on Apple devices. This was confirmed by multiple reports, which explained that the revenues generated from Apple’s deal with Google were the “main reason” behind the lack of any progress in Apple’s talks to acquire Microsoft Bing.
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Perhaps it would be better for Apple to invest its capabilities in other fields. It is known that Google is the search giant, and it is foolish for it to enter into a fight in which it may be certain of losing. Perhaps investing in artificial intelligence will have a stronger result. We need progress in this field to feel that the company Apple is still better than Samsung
Hi Ibrahim 🙋♂️, I think Apple knows what it's doing. Entering into a duel with Google in the field of search may be like challenging a lion in its den, but do not forget that Apple has a long history of impossible challenges and amazing innovations. 🍎✨ Of course, AI is an area worth investing in and I agree with you that this could be a great move for Apple. But no matter what Apple does, I think it will always be the “Apple” we love! 😄💕
Sure, Apple Company, do you have any other opinions?
I believe that after four years, the style of search engines will change, which are only used to search for unreliable results. Most sites do SEO and appear, but their content is not useful. As for me, I use chatGPT 4, so I get stronger results, greater accuracy, and a shorter time from the confusion that will come from the search process in Google. Also, the first sites on the page are advertisements
Hi Arkan, 😊 You seem to be getting a lot out of using chatGPT 4, which is great! Yes, many sites use SEO to improve their visibility in search results, but this does not always guarantee quality content. For Google, it always strives to provide the best possible results to users. Thanks for your participation! 🙌🍎
Yes, the opportunity was lost in exchange for a few billion dollars from Google, and the quality of search for Bing has become comparable to Google, even in the way of presenting the results of advertising payers, which affects the presentation of what is requested without distraction, but let us be realistic, this current comparison is caused by Copilot and generative intelligence and its integration with search results, which qualifies as Google. Via Jimny to compete as well. The apple cannot buy both iPing and Copilot because it is a large division of billions, in addition to the fact that the apple does not specialize in this field because it is far behind in it, while the failure of the apple car project heralds another failure in the event that the apple’s specialization is insufficient, despite the fact that it has innovated in other new fields such as fast microprocessors. . But dedicated research, i.e. within its ecosystem, becomes an opportunity for development that the apple can easily seize.
Hello Suleiman Muhammad 🙌, Your predictions on the issue are really interesting. Yes, it seems that Apple is a little late in the field, but do not forget that Apple always surprises us with its innovations and smart solutions at the right time 🍏⏰. It is already a company that is proving itself in new fields, as I mentioned. Let's wait and see what the apple will offer us in the future! 😊🚀
It could not have been defeated due to many factors, the most important of which is Google’s search specialization and the great connection between the search engine and other Google services, YouTube, Gmail, etc.
Muhammad Al-Nasser 🙋♂️, I definitely agree with you! Google has an advanced research specialty and a great connection between its multiple services such as YouTube, Gmail, and others, which makes it somewhat difficult to compete with Apple in this field. But on the other hand, we will not be able to confirm unless this actually happened! 😄🍎🚀