You make Camel More effort to catch up with other companies that preceded it in the field of generative artificial intelligence. However, it seems that the iPhone maker fully realized that he is not ready to move forward alone, and that he must benefit from a competitor’s technologies at the present time, so as not to be too late and then he will not be able to catch up, and for this reason, It said Apple is in serious negotiations with its competitor Google in order to run Gemini artificial intelligence on iPhone devices. Will it succeed?
Apple and Google
According to Mark Gurman of BloombergApple is currently in talks with Google to license the Gemini artificial intelligence engine to power a number of new features, which will come in the iOS 18 operating system scheduled to be unveiled during the company’s annual developer conference, WWDC24, and Gorman believes that these negotiations pave the way for a huge agreement that would Shaking up the artificial intelligence industry. Reportedly, the negotiations are not with Google alone, as Apple is also in talks with OpenAI. Gorman believes that Apple realizes that its AI model is lagging behind competitors, and is not ready at the present time, and this is what prompted it to search for alternatives in order to provide the new artificial intelligence features that everyone is waiting for in the iPhone 16 series scheduled to be launched this year 2024.
Google Gemini
If the Google deal comes to fruition, Apple will not be the first company to exploit Google to provide artificial intelligence features on its phones. Earlier this year, Samsung added a set of features known as Galaxy AI to its smartphone lineup Galaxy S24, which works with Google's artificial intelligence technology. Google's artificial intelligence also appears remarkably on its Pixel 8 phones.
It can be said that the deal will be successful for both companies. For Apple, it will be able to meet the needs of users and shareholders to see artificial intelligence features in the iPhone. As for Google, it will probably be the biggest winner, because Apple will pay it billions of dollars in exchange for obtaining its AI, and I believe that the amount will exceed the 18 billion that Google pays annually to Apple to be the default search engine on the iPhone. Most importantly, Google's artificial intelligence will be able to reach more than 2 billion Apple devices in the world, and this will ensure its dominance in the artificial intelligence market and even surpass OpenAI and Microsoft.
Apple and artificial intelligence
From chatbots like ChatGPT to text-to-image conversion tools like Adobe's Firefly, it's hard to ignore generative AI, which is spreading like wildfire and becoming an integral part of many different sectors and fields. That's why Apple has spent billions of dollars over the past few years trying to catch up and prevent companies like Microsoft, Google, and OpenAI from dominating this emerging technology. According to various reports, Apple is intensively developing and evaluating its Large Language Model (LLM) known as Ajax and is also training and testing its own chatbot, which it has dubbed Apple GPT. But trying to partner with Google means that Apple's artificial intelligence has not yet reached the level required to give it the ability to compete with others.
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Point of view
Gemini is a set of artificial intelligence tools developed by Google, which can understand, collect, and summarize data from texts, videos, images, and code without a problem. Gemini consists of 3 versions:
- Gemini Ultra model: It is the largest and most advanced version capable of handling complex tasks.
- Gemini Pro Model: Advanced version that can handle a wide range of tasks with ease.
- Gemini Nano Model: A miniature version capable of performing limited tasks.
From our point of view, we believe that Apple is intent on using the limited model of Gemini, which is the Nano, for multiple reasons, including that it meets Apple's strict standards when it comes to user privacy as it can run locally on the iPhone instead of in the cloud. Gemini Nano also provides very limited functionality such as text suggestions, grammar checking, summarization, and quick translation. Therefore, it will not provide a qualitative breakthrough, which is what Apple wants, and thus it has succeeded in satisfying its users and providing new AI features, and has given itself the necessary time to work on its own artificial intelligence.
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