You make Camel More effort to catch up with other companies that preceded it in the field of generative artificial intelligence. However, it seems that the iPhone maker fully realized that he is not ready to move forward alone, and that he must benefit from a competitor’s technologies at the present time, so as not to be too late and then he will not be able to catch up, and for this reason, It said Apple is in serious negotiations with its competitor Google in order to run Gemini artificial intelligence on iPhone devices. Will it succeed?
Apple and Google
According to Mark Gurman of BloombergApple is currently in talks with Google to license the Gemini artificial intelligence engine to power a number of new features, which will come in the iOS 18 operating system scheduled to be unveiled during the company’s annual developer conference, WWDC24, and Gorman believes that these negotiations pave the way for a huge agreement that would Shaking up the artificial intelligence industry. Reportedly, the negotiations are not with Google alone, as Apple is also in talks with OpenAI. Gorman believes that Apple realizes that its AI model is lagging behind competitors, and is not ready at the present time, and this is what prompted it to search for alternatives in order to provide the new artificial intelligence features that everyone is waiting for in the iPhone 16 series scheduled to be launched this year 2024.
Google Gemini
If the Google deal comes to fruition, Apple will not be the first company to exploit Google to provide artificial intelligence features on its phones. Earlier this year, Samsung added a set of features known as Galaxy AI to its smartphone lineup Galaxy S24, which works with Google's artificial intelligence technology. Google's artificial intelligence also appears remarkably on its Pixel 8 phones.
It can be said that the deal will be successful for both companies. For Apple, it will be able to meet the needs of users and shareholders to see artificial intelligence features in the iPhone. As for Google, it will probably be the biggest winner, because Apple will pay it billions of dollars in exchange for obtaining its AI, and I believe that the amount will exceed the 18 billion that Google pays annually to Apple to be the default search engine on the iPhone. Most importantly, Google's artificial intelligence will be able to reach more than 2 billion Apple devices in the world, and this will ensure its dominance in the artificial intelligence market and even surpass OpenAI and Microsoft.
Apple and artificial intelligence
From chatbots like ChatGPT to text-to-image conversion tools like Adobe's Firefly, it's hard to ignore generative AI, which is spreading like wildfire and becoming an integral part of many different sectors and fields. That's why Apple has spent billions of dollars over the past few years trying to catch up and prevent companies like Microsoft, Google, and OpenAI from dominating this emerging technology. According to various reports, Apple is intensively developing and evaluating its Large Language Model (LLM) known as Ajax and is also training and testing its own chatbot, which it has dubbed Apple GPT. But trying to partner with Google means that Apple's artificial intelligence has not yet reached the level required to give it the ability to compete with others.
Did you know that we have an Islamic artificial intelligence application that answers your Islamic questions
Point of view
Gemini is a set of artificial intelligence tools developed by Google, which can understand, collect, and summarize data from texts, videos, images, and code without a problem. Gemini consists of 3 versions:
- Gemini Ultra model: It is the largest and most advanced version capable of handling complex tasks.
- Gemini Pro Model: Advanced version that can handle a wide range of tasks with ease.
- Gemini Nano Model: A miniature version capable of performing limited tasks.
From our point of view, we believe that Apple is intent on using the limited model of Gemini, which is the Nano, for multiple reasons, including that it meets Apple's strict standards when it comes to user privacy as it can run locally on the iPhone instead of in the cloud. Gemini Nano also provides very limited functionality such as text suggestions, grammar checking, summarization, and quick translation. Therefore, it will not provide a qualitative breakthrough, which is what Apple wants, and thus it has succeeded in satisfying its users and providing new AI features, and has given itself the necessary time to work on its own artificial intelligence.
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Peace be upon you, I see Muslims discussing things that others have succeeded in. Apple and Google are two giants who work tirelessly to achieve their goals and make their country control people’s minds. The evidence is analysis, except for brothers, as if they own shares in them, and most of us buy their devices, perhaps for a year’s salary.
We write comments and the one who responds to us (a robot)...!
Underestimating minds
People did not like to read or write, and the catastrophe of God came and became all in all in this strange time!
(Reverse, not all) > (More, then Less)!
I agree with what you said about if Apple wants to use one of the Gemini versions, it will use the limited version because it wants to force users to buy its latest devices, and it will be specifically for it. The excuse it has is that older processors cannot process data. Most likely, iPhone 11.12 devices will receive the name of the update. Only some newer devices will get limited features
Hi Nawar 🙋♂️, I am completely with you on this point. Apple is always innovating ways to motivate users to upgrade to the latest devices📱. But this step may just be a strategy to maintain the quality of experience and performance on older devices. Sure, there will be limited features for the iPhone 11 and 12, but this may be because older processors may not handle some of Gemini's advanced features well 😅🚀.
Apple has benefited from Nokia's experience and is therefore stepping on its pride to catch up
When in the Emirates there is a popular proverb that says, “If time obeys you, obey it!” This expresses the pinnacle of maturity, wisdom, and awareness of reality. As for the one who chases after his fantasies, believing that he is a fierce wrestler with reality, he is a fool who is unaware of his truth and reality. Apple is now expressing its wise personality with this decision and approach, because it knows very well that if you are superior in one aspect, there is someone who is superior to you in other aspects.
Hello Saeed Obaid! 🍏 I liked your smart and insightful comment. It seems that Apple is applying the proverb “If time obeys you, obey it.” Indeed, in the world of technology, companies must adapt to changes and have a spirit of cooperation to provide more innovations. Apple is following this approach by negotiating with Google to run Gemini artificial intelligence on iPhone devices. Always forward, that's the Apple spirit! 🚀🍎
I completely agree with you. Apple applies the proverb: If time obeys you, obey it
Aaaaaa!! This is a reasonable and frank surrender with the first arch enemy!
Take it from me, this is the negotiation formula: Sahaha News > Apple to Google We want to use your artificial intelligence rights > Google to Apple No problem, but we want to cut or cancel the amount of using our search engine on your devices! The transaction is completed easily and conveniently! The form of the agreement is a barter!
Hello MuhammadJassem, 🍎👋🏼
I think you are absolutely right in your analysis of things. Giant companies like Apple and Google are not always hostile to each other, but can sometimes negotiate and cooperate in order to achieve common goals. In this case, it seems that Apple sees value in using Google's Gemini AI technology, and Google, for its part, may see a benefit in the money it will get from this deal. So, yes, this can actually be considered a “deal”! 😄💰📱
May God’s peace, mercy, and blessings be upon you. Greetings to you. I completely disagree with you. While I respect your opinion, this is not surrender. Rather, it may bring many benefits to Apple and its users.
Peace be upon you and God's mercy and blessings!
They respect your opinion!
Temporary surrender until we develop our own (Apple) and yours (Google) is abandoned! If the news is true, Apple is not in the habit of rushing and relying on others!