After the field of artificial intelligence has flourished to a large extent during the recent period. Businesses are increasingly seeking digital companies and platforms that own images and visual content. This is to train artificial intelligence models. Here comes the news, that there is an agreement between Apple and Shutterstock to train Apple's artificial intelligence models. Here are all the details about the Apple deal, its value, and the value behind this agreement.
Apple has made a deal with Shutterstock to train artificial intelligence models
Reuters reported that Apple has signed a deal with Shutterstock worth $25 to $50 million to train artificial intelligence models. This deal was concluded at the end of 2022 in conjunction with the release of ChatGPT. In addition, Apple is not the first to use digital platforms to obtain images or visual content in general. Rather, companies such as Google, Amazon, and Meta have concluded an agreement to obtain all the information they want legally.
The agreement between Apple and Shutterstock was not the first for Apple. News confirms that Apple has tried more than once to contract with some media organizations to train its artificial intelligence models. Apple also tried to obtain an agreement that would enable it to obtain licenses for articles and books related to these institutions.
In addition, the New York Times noted that a company like Meta was pushing hard to acquire a famous American book publishing house called Simon & Schuster. This is because the publishing house owns a huge collection of books and references dating back more than a century.
In a related context, Open AI was obtaining images and content in general via the Internet. But it was exposed to more than one legal problem related to copyright and publishing. Thus, companies now legally go to institutions or digital platforms to obtain the content they want in exchange for millions of dollars. But certainly this is a beneficial investment in all aspects. It is sufficient that the artificial intelligence after training will be the reference for obtaining information.
Apple's steps in pioneering artificial intelligence services
Apple is always trying to step into the field of artificial intelligence. This became clear after Microsoft dominated this market over the past year. Apple seeks to do this by integrating all the features of artificial intelligence into all the services it provides to the user. Or even in the iPhone's operating systems or devices in general.
Despite all of this, Apple is somewhat behind in this particular field. But it is worth noting that Apple seeks to change this image in the minds of its users. This is what prompted it to introduce the iOS 18 operating system, which focuses on features that support artificial intelligence. This will be announced at the next WWDC conference on June 10.
As confirmed by Greg Josiak, Apple's marketing director, when he said in a tweet that 24th WWDC conference It will be amazing by all standards. We only have to wait for Apple to see what it has up its sleeve this year, God willing.
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