In recent years, the technology industry has witnessed a noticeable shift in the behavior of Apple device users. Users are keeping their devices for longer periods before deciding to purchase new ones, and are not upgrading to newer models as quickly as they did in the past. This change in behavior reflects, among other things, the improvement of devices, as they have become more durable, powerful, and advanced. They are full of sufficient features and specifications for most users, and they are making the most of them. This is discussed in some detail according to a recent study.
Changes in user behavior
In recent years, there has been a noticeable shift in the behavior of Apple customers, as they have become increasingly inclined to keep their devices, whether iPhone, iPad or Mac, for longer periods before upgrading. This is due to the significant improvements in the quality of devices, and that they have become more durable, powerful and reliable. During the last twelve months, 71% of iPhone owners and 68% of Mac owners reported that their previous devices were more than two years old, compared to 63% and 59%. % respectively in 2020. According to a study conducted by (Consumer Intelligence Research Partners (CIRP. This reflects a significant increase in the duration of use of devices before the upgrade.
In the case of Macs specifically, CIRP data indicates a significant increase in how long users keep their devices. Currently, 56% of Mac users keep their devices, whether laptop or desktop, for three years or more, which is a significant increase from 40% in 2020. This trend has led to a decline in the number of users who keep their devices for periods of less than three years. Years.
advanced technology
CIRP research indicated that the transition to processors Apple Silicon, which began in 2020 with the introduction of the M1 chip, played a crucial role in this change. Apple silicon processors have provided significant improvements in performance and energy efficiency, making Mac devices capable of handling difficult tasks for several years, reducing the need for frequent upgrades.
Economic impact of the COVID-19 pandemic
The global pandemic COVID-19 has had a significant impact on user behavior. In the early stages of the pandemic, there was an increase in demand for technology to support remote work and online education. But as the pandemic continued, economic instability followed. Consumers have therefore become more cautious with their spending, preferring to make the most of their existing devices rather than investing in new ones.
Battery improvements
Also according to the study, battery improvements in MacBooks have reached a satisfactory level for many users, reducing the motivation to upgrade at a rapid pace. More efficient batteries mean that devices can last for longer periods without needing to be replaced, enhancing the lifespan of devices.
Lack of new features
Another factor contributing to this trend is the lack of big new features in recent models. Over time, improvements in new devices become less exciting, making users less enthusiastic about upgrading. For example, improvements in cameras, increased storage capacity or processing speed, as well as screen technology and size are no longer considered as strong an incentive to upgrade as they once were.
Reliance on cloud services and web applications
Bloomberg's Mark Gurman noted that the increasing reliance on cloud services and web applications has made many users believe that their current devices are sufficient to meet their daily needs. This reduces the need for new devices that may be more powerful but are not necessary for everyday use.
Impact on the market
This trend has a significant impact on the technology market. As upgrade rates decline, manufacturers may face challenges in achieving sustainable growth. However, this trend could also lead to an increased focus on improving hardware quality and providing after-sales services such as maintenance and technical support.
Conclusion
In the end, it can be said that Apple users are getting the most out of their milking devices for longer periods. This trend reflects changes in technology and consumer behaviour, and points to a future in which the focus may be on quality and sustainability more than frequent upgrading. As this trend continues, it will be interesting to see how manufacturers will adapt to these changes and meet changing consumer needs.
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