Apple is currently working on the next generation of mixed reality glasses. VisionPro Along with a lower-priced budget version. But that's not all, as the company seeks to develop other products to provide augmented and virtual reality content to its customers. That's why the company is conducting a survey among its employees to gather the information it needs to develop and improve its new smart glasses that compete with Meta's Ray-Ban.
Apple smart glasses
According to Bloomberg’s Mark Gurman, Apple surveyed a small number of employees to get their thoughts on its new smart glasses. Apple uses what are known as focus groups when it decides to introduce a new product to users. Gurman notes that this method is common for Apple because it keeps its plans under wraps.
While the product is still several years away, Apple is considering making smart glasses similar to Meta’s Ray-Ban sunglasses. Meta’s glasses have a camera and built-in artificial intelligence so users can ask questions about anything around them and get accurate answers.
Gorman believes Apple could design a simple set of glasses with a camera and built-in speakers for listening to music, as well as integration with Siri. It could also include some health features. Apple's smart glasses would essentially be an upgraded version of its headphones. AirPods With a number of additional capabilities and features.
Of course, Apple's smart glasses will not be able to provide the same experience as Vision Pro. But the company wants to compete with Meta with glasses that include a camera, speakers, and artificial intelligence. In addition to boosting its profits in the wearable devices market.
Gorman says that Apple has not been able to make advanced augmented reality glasses, due to high costs and technical limitations that the company's engineers have not yet overcome.
Finally, Apple will use the survey it conducted among its employees to collect feedback on Meta Glasses and competing glasses. In order to gain valuable information about the features that users prefer. And then introduce smart glasses that can compete in the market and double its sales.
Apple officially launches Vision Pro glasses in the UAE
Starting Monday, November 4, Vision Pro is available for pre-order at all Apple Stores starting at AED 13,999. Customers can purchase Vision Pro from the Apple Store starting November 15, and customers can book a 30-minute demo of Vision Pro on Apple’s website.
For users who need vision correction, Apple has partnered with ZEISS to develop ZEISS Optical accessories that magnetically attach to the Vision Pro, allowing users to take full advantage of the display’s resolution and clarity. ZEISS Optical accessories – Reading lenses will be available for AED 379, ZEISS Optical accessories – Prescription will be available for AED 579.
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