Apple once again shows its deep commitment to enhancing accessibility features, this time by highlighting how Motion Mode helps. action mode iPhone camera helps Parkinson's patients overcome hand tremor challenges.
Advanced technology to help Parkinson's patients
Apple has launched a powerful new ad campaign in Brazil that highlights how its Action Mode technology can be an innovative solution for Parkinson's patients, people who suffer from tremors caused by the disease, helping them overcome the challenges of hand tremors while filming video.
Motion Mode, available on iPhone 14 models and later, is an advanced camera feature that dramatically corrects shake, making videos perfectly stable. While this feature may seem like a mere technical addition to some users, it has turned into a humane and important tool for Parkinson's patients.
Touching real stories
The campaign highlighted the touching stories of people with Parkinson's disease, such as Rodrigo Mendes, who has been living with the disease since 2009 and still enjoys mountain climbing and hiking.
“Climbing a mountain is great, but documenting it is also important,” Mendes says in the video. “The Action Mode on the iPhone makes a huge difference. Imagine trying to take a photo with a shaky hand. Being able to take a photo yourself means everything.”
Mendes' video was posted on Apple's official Instagram account, and although it was recorded in Portuguese, the video has English subtitles. You can watch it below:
The iPhone's motion mode represents more than just advanced technology, it's a symbol of human innovation that puts users' needs at the heart of technological design.
This campaign comes as part of Apple’s ongoing efforts to make technology accessible to everyone. Sarah Herlinger, Apple’s global head of technology accessibility, emphasized Apple’s commitment to developing inclusive technology solutions.
Apple has previously shown similar interest by developing other technical features to make them easier to use and available to everyone, such as turning AirPods Pro headphones into hearing aids, as well as emergency SOS features, and irregular heartbeat alerts in the Apple Watch.
Stories like these of people with disabilities and illnesses provide powerful messages that technology can be a powerful tool to help people overcome health and physical challenges, continue to pursue their hobbies and interests independently, and overcome everyday challenges.
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