Apple was thinking of a new way to boost iPhone sales. So it was thinking of introducing a new idea to customers, which is the idea of an annual subscription. In short, customers would pay monthly amounts in exchange for getting new iPhones every year. But here are all the reasons that push Apple to cancel the idea in the following paragraphs, God willing.
What are the reasons that hinder the launch of Apple's annual subscription service?
Apple was looking to offer an annual subscription service to ease the financial burden on customers of paying for the phone once or using installment services. Therefore, it would allow the customer to get the new phone and then pay a monthly fee that would be added to the same Apple account that is used to download applications and subscribe to services. In this way, the customer would be able to purchase a new Apple phone every year without any financial burden.
The annual subscription service wasn’t just about improving the customer experience, it was also about increasing Apple’s phone sales and generating higher revenues from the product that was released annually. Also, if the service proved effective, it was likely to be applied to all Apple products on the market, not just smartphones.
But surprisingly, the opposite happened, as some confidential sources close to Bloomberg indicated that Apple abandoned the idea due to some regulatory issues and software problems. Moreover, the success of the annual subscription service will upset some telecom companies that depend on providing installment services for a large part of their profits.
On the other hand, the decision to cancel the service comes months after the Apple Pay Later service was suddenly shut down shortly after its launch. The Apple Pay Later service allowed Apple customers to purchase products and then pay for them in multiple installments.
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