In recent days, some press reports have indicated that Apple has decided to stop the augmented reality glasses project. Meanwhile, Meta, led by Mark Zuckerberg, continues to achieve great success with the Ray-Ban smart glasses project and has achieved sales of more than one million glasses. The question that occupies the minds of the technical community is: What is happening and why would Apple decide to do something like this? Here are all the details in the following paragraphs, God willing.
Apple has decided to stop the augmented reality glasses project!
According to Bloomberg, the AR glasses project, known as N107, was a regular pair of glasses with built-in displays in the lenses that would connect to Apple’s MacBooks. It would also provide a virtual viewing experience similar to what Apple’s Vision Pro glassesBut the advantage here is that there is no need for a huge design or a high price, and all of this was going in the direction of Apple customers.
Additionally, one of Apple’s plans was to provide a lens darkening feature, similar to the EyeSight technology in the Vision Pro, to alert others to the user’s status whether or not they were busy. The AR glasses project reportedly did not include a camera or the mixed reality features found in the Vision Pro.
After all these details, what's the problem? This is what the American newspaper Bloomberg answered, indicating that Apple faced many major challenges in developing glasses that combine customer-satisfactory performance with reasonable cost. It was also among its initial plans to rely on connecting the glasses to the iPhone, but high power consumption was the first and main obstacle that stood in the way of Apple's ambitions. This is because the iPhone was unable to operate efficiently. This prompted Apple to decide to connect the glasses to Mac devices. And here lies the crisis, as in light of connecting the augmented reality glasses to the MacBook. The project was not well received in internal tests, and this was the main reason behind canceling the project in the first place.
Apple's future in the smart glasses market due to the progress of competitors
The cancellation of this project raises questions about Apple's strategy in the field of augmented reality, especially after previous reports that another glasses project was stopped in 2023. Work on the second generation of the Vision Pro is also slowing down in favor of developing a less expensive version of the current device, which faces challenges in achieving widespread adoption around the world.
In contrast, rival companies continue to strengthen their presence in this sector. CES 2025 witnessed the unveiling of a variety of smart glasses, while Google strengthened its presence with Android XR. For its part, Samsung announced Project Moohan to develop new augmented reality glasses.
Meta, meanwhile, last year introduced its Orion glasses, which feature micro LED displays and a neural control bracelet, while Mark Zuckerberg continues to promote smart glasses as a future platform for AI. Meta also plans to launch smart glasses under the Oakley sports brand, along with an advanced version of Ray-Ban smart glasses with a display, expected later this year.
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Good evening
Apple always looks for technology with size and has excelled greatly in this equation since the iPod to the iPad and the iPhone. Augmented reality glasses are repulsive because of the size and price together, so think a lot before owning these glasses, and I believe this is the biggest reason for the decline in sales of the glasses.
price price price…
The price tag seems to be the biggest hurdle for the Vision Pro, which is to be expected since it’s aimed at a niche audience, not the general consumer. But it’s not just the price, it’s the value for what you get—when you pay this much, you expect a reliable, all-in-one product, not a device that’s riddled with challenges like limited battery life, the need to carry an external battery, and a large weight that makes prolonged use uncomfortable.
Simply put, if the device is essential to the user’s life like a phone or laptop, the price is more justified. But when it is a complementary product rather than an essential one, the price becomes a hurdle that can only be overcome by a very limited group of professionals or tech enthusiasts.
Hi Abu Hamad 👋, your comment adds a touch of in-depth discussion about the value of technology products relative to the price. I agree with you on this opinion, as the high cost may be an obstacle for many, especially if the added value to the user is unclear or unjustified. 🤷♂️😅
But let's remember that technological progress always comes at a price, and sometimes we have to pay for it to take advantage of new features that change our lives. 😌📱
Thanks for your participation!
Hello, I did not understand the article, to be honest, but did you mean glasses?
apple vision pro
Frankly, I see them as ordinary glasses, to be honest, and their price is high, if that is what you meant, and this was the main reason for writing the article, my uncle. If this is not the reason, I hope so.
Hello Saad Al-Dosari44 🙋♂️, thank you for your comment. Talking about the Apple Vision Pro glasses was not the goal of the article, but rather the goal was to shed light on Apple's decision to stop the augmented reality glasses project and the challenges it faced during the development process. As for your opinion on the Apple Vision Pro glasses, I agree with you to some extent, the price is a little high, but let's not forget that every new product comes with a high price at the beginning and then decreases over time. There is always a difference in tastes and opinions, and this is beautiful in the world of technology 🌍💻👓.
I think because it is an expensive technology and investing in it is not very profitable, especially since it is a manufacturer and not a user of this technology.
The feasibility of the idea of using glasses in the long term is impractical for the user... because a person does not get along with anything that hinders normal vision and daily practices!!... All augmented reality glasses... will either have very limited use and for restricted purposes... or will end in failure!!
Hi Shady 🙋♂️, Your point of view is indeed somewhat realistic! But let's remember that early technological innovations often face such challenges. For example, remember when people complained about iPhones because they didn't have a physical keyboard? 😅 Now, who can imagine their life without touch screens! We may just need some time to adapt to AR technology. 🕶️🚀
I think from my point of view it is not necessary for Apple to produce it and it is not very popular. It is sufficient to produce what is available from other companies for glasses only and Apple focuses on developing the iPhone and its other products.
Hi Abdulaziz 🙋♂️, you really bring up an important point. Apple always impresses us with its focus on delivering superior products in quality and performance. But let's not forget that Apple has a history of entering new markets and revolutionizing them, so it is possible that we will witness a new vision from Apple for the world of augmented reality in the future! 😎🍏