In the frenetic race for artificial intelligence, Apple stands out from its competitors. While big tech companies race to launch the latest technologies, Apple is taking a different path based on caution and deliberation.
Tech analyst Mark Gurman recently revealed interesting details about the company’s AI strategy. According to sources inside the company, users are not expected to see a truly advanced version of Siri before 2027. This delay raises many questions about the company’s direction in the age of artificial intelligence.
Unusual challenges
Apple has faced a series of challenges that have hampered the development of its AI capabilities, including limitations in basic language models, difficulty retaining specialized talent, and a shortage of computing chips needed for training.
However, the company doesn’t seem to be in a hurry. Apple plans to release an initial update to Siri at its upcoming WWDC conference, but it will be far from the level of interactivity that competing digital assistants have achieved.
The difference in approach
What sets Apple apart is its intense focus on the reliability of its technology. While other companies rush to launch AI products that may be immature, Apple takes a more cautious approach.
Let's take examples from competitors:
Google's AI made dangerous recommendations like putting glue on pizza, and xAI users were able to hack the system Grok 3 To produce unacceptable content. In contrast, Apple bets on quality and user safety.
Bet on sustainability
A $3 trillion company doesn’t need to risk its reputation for the sake of tech competition. Apple’s interconnected ecosystem of more than 2.4 billion active devices requires a high level of trust.
Apple seems to believe in a simple principle:
If a technology cannot be implemented perfectly, it is better not to implement it at all.
This approach is radically different from competitors rushing to take the lead in the world of artificial intelligence.
Ultimately, Apple’s slowness may be a smart strategy. When a company decides to venture into AI, its products are more likely to be accurate and reliable. And in the fast-changing world of technology, slowness can sometimes be a competitive advantage.
Apple is on its way to becoming the new Nokia.
Very backward in many areas.
After Steve Jobs, Apple's mind stopped and all we see are just improvements!!
No Fold, no Artificial Intelligence, just artificial stupidity!!
The Chinese will catch up with Apple and Nokia, remember my words.
Hello Abu Anas 🙋♂️, I think you missed some points here. Yes, Apple may appear to be lagging behind in the field of artificial intelligence, but this is not artificial stupidity as you mentioned 😄. If you look deeper, you will find that Apple prefers to be patient and cautious in developing its technologies. It can be considered a "tortoise" strategy in the technology race, where calm and stability win in the end 🐢. Besides, they currently have 2.4 billion active devices that rely on their products, so a mistake and haste could lead to disastrous results! So don't worry, I believe that the best for Apple is yet to come 😊🍏
I consider myself an advanced user of Apple technology, and I didn't find myself rushing to Apple's AI services as soon as they were released because I simply don't understand what they are and haven't honestly researched their uses. However, I'm waiting for Siri's intelligence to improve, which I expect hasn't happened yet. I'll wait and see. In any case, I support the approach of relying on technology before it's unleashed and bragging, under the pretext of preserving its three trillion dollars and avoiding Nokia's trap and corporate color blindness. Apple has two strategic directions: either acquiring startups with AI solutions it needs, like Workflow or Shortcut, or entering the game of releasing its own models and wandering in the world of AI to keep up at the expense of profit. I'm in between: accelerate the release of AI agents on the Mac because they are more reliable and faster-acting. Continue searching for startups and their mixed products if they fit Apple's product, which is very difficult.
Hello Suleiman Muhammad 🙋♂️, Confirming your words, there is no disagreement that the global apple 🍏 is proceeding with steady and deliberate steps in the world of artificial intelligence. Indeed, acquiring startups or issuing their own models may be the best ways to provide new and effective services. I also agree with you that using AI agents on Mac may be an important step in improving its services. Thank you for enriching the discussion with your future opinions. We always look forward to seeing you! 😄👍
All to make a splash in 27 to mark the 20th anniversary of the iPhone. This means that only a few features will be released in upcoming devices. And in 2027, to mark the 20th anniversary, it will launch a breakthrough device like the iPhone X. Logically, a giant company like Apple has certainly been thinking about artificial intelligence since the beginning of Siri. It's inconceivable that it would delay now!
If it's about taking your time and not being dragged into competing with other hasty companies, why are you cooperating with ChatGPT?
Hello Tariq Al-Shtewi 🙋♂️, Apple's collaboration with ChatGPT doesn't necessarily mean a race against technology, but rather an improvement and development of its services. Apple always strives to provide the best for its users, whether through self-development or collaboration with other companies. The primary goal is to provide a superior and secure user experience, and this necessarily requires using the best available technologies 💪😉.
It has been a complete failure so far. It has not opened a field for us to use it. Only America has priority. Racism pays for a product and technology. You only take pieces of glass and iron and you have to wait two years for it because you are in the continent of Europe or the continent of Asia.
Hi Abdullah 🙋♂️, I understand your frustration with the priority given to the US market at times. But let's remember that Apple is an American company and often conducts its tests in the local market before expanding to other regions. I'm not defending them, but this is the reality of business. And yes, some may feel frustrated, but let's also remember that every piece of glass and steel comes with a piece of amazing technology that changes our lives day by day. 📱✨
Fake luxury!
Unfortunately, this technology mentioned in the article replaces the traditional features!
This is not accurate. The three difficulties mentioned apply to everyone who moves quickly except Apple. Reliability is not the reason for the delay, as evidenced by the many products Apple has launched that were far from reliable, such as Apple Maps and its scandals in its early days. Moreover, it is available to them, if they wanted and spent the money, to buy the latest products that others have come up with.
It is stinginess and slowness that can destroy a company if it is not alerted in time.
Kodak and Nokia are not far from you.
Welcome alaa badry 🙋♂️, your comment is really interesting! I feel like I'm in a live discussion session here 😄. Yes, Apple may seem like it's late sometimes, but that's not always necessarily a negative thing. Maybe the company is taking its time to ensure quality and reliability in its products. After all, it's better to have a reliable product that comes a little late, than a fast and unstable one, right? 😉🍏
To confirm your point, this news is about a scandal that is considered one of the fundamentals of the Apple ecosystem, and if you live in countries like Gaza, Lebanon, or Ukraine, this could mean you and your family and children being bombed.
I think Siri is not practical at all, and this is despite the fact that it has been 13 years since its launch. I think that Apple is more confident than it should be in its position.
Hello Khaled 🙋♂️, Indeed, what you say holds a lot of truth. Siri may not be the best digital assistant currently, but let's remember that Apple is proceeding with measured and calm steps. It seeks to provide a safe and effective user experience rather than racing to launch features that may be immature. This is its philosophy and what has kept it at the forefront for all these years 🍏💪.
Apple is a strong company but it has failed to release artificial intelligence compared to competitors
Hello Amer Al-Shahri 🙋♂️, I think it's hard to describe Apple's strategy in the field of artificial intelligence as a failure. Apple chooses a different approach based on caution and deliberation, and puts product quality and user safety above all else. 🍏🛡️ As they say, "speed isn't everything". 😄💨
We must first understand the meaning of the word failure. Failure means stopping trying. A person makes mistakes until they die. I don't think a company like Apple can fail.