In the frenetic race for artificial intelligence, Apple stands out from its competitors. While big tech companies race to launch the latest technologies, Apple is taking a different path based on caution and deliberation.

Tech analyst Mark Gurman recently revealed interesting details about the company’s AI strategy. According to sources inside the company, users are not expected to see a truly advanced version of Siri before 2027. This delay raises many questions about the company’s direction in the age of artificial intelligence.

Unusual challenges
Apple has faced a series of challenges that have hampered the development of its AI capabilities, including limitations in basic language models, difficulty retaining specialized talent, and a shortage of computing chips needed for training.

However, the company doesn’t seem to be in a hurry. Apple plans to release an initial update to Siri at its upcoming WWDC conference, but it will be far from the level of interactivity that competing digital assistants have achieved.
The difference in approach
What sets Apple apart is its intense focus on the reliability of its technology. While other companies rush to launch AI products that may be immature, Apple takes a more cautious approach.
Let's take examples from competitors:

Google's AI made dangerous recommendations like putting glue on pizza, and xAI users were able to hack the system Grok 3 To produce unacceptable content. In contrast, Apple bets on quality and user safety.

Bet on sustainability

A $3 trillion company doesn’t need to risk its reputation for the sake of tech competition. Apple’s interconnected ecosystem of more than 2.4 billion active devices requires a high level of trust.
Apple seems to believe in a simple principle:
If a technology cannot be implemented perfectly, it is better not to implement it at all.
This approach is radically different from competitors rushing to take the lead in the world of artificial intelligence.

Ultimately, Apple’s slowness may be a smart strategy. When a company decides to venture into AI, its products are more likely to be accurate and reliable. And in the fast-changing world of technology, slowness can sometimes be a competitive advantage.



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