The Apple logo has always been engraved in the center of the back of the IPhoneMore than just a brand, the iPhone 17 has been an iconic symbol of luxury, innovation, and quality. It's also an integral part of the phone's identity. This year, it seems, will witness an unprecedented shift in Apple's design philosophy. Recent leaks indicate that the company intends to change the location of the bitten apple on the iPhone 17 Pro. But why? In the following lines, we will learn the reason behind Apple's desire to change the location of its logo with the iPhone XNUMX lineup.

Apple logo

From the first iPhone to the iPhone X, the Apple logo was located at the top center of the device and at the bottom, the word (iPhone) was written.
With the iPhone 11, it has Camel By changing the logo to be completely in the middle, and removing the word (iPhone) from the back of the phone.
It appears the company is determined to change its iconic logo once again, specifically with the iPhone 17 Pro series, scheduled to launch later this year.
Change the location of the Apple logo

According to renowned leaker Majin Buu, Apple intends to reposition its logo to the center below the new rear camera bar, instead of the exact center position it has been in in previous years. The change is allegedly intended to improve visual recognition of the phone.
Pu noted that phone case manufacturers are already testing the placement of the new Apple logo, while other companies are modifying the MagSafe ring design to accommodate the new design and display the Apple logo.
Conclusion

The most likely reason is to align with changes to the rear camera module design. Apple is known for its keen attention to aesthetic details and its constant development of a design language. Therefore, the logo repositioning may be part of a comprehensive redesign of the iPhone's back, aiming to convey a sense of innovation and freshness.
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