In a long-awaited move, Apple has finally announced the launch of Its online store in Saudi ArabiaThis will enable Saudi citizens to purchase all Apple products directly with ease, speed, and reliability, with Arabic-language support for the first time. This was highly anticipated following Apple CEO Tim Cook's visit to the Kingdom in December 2024, which represents a qualitative shift in the tech shopping experience in Saudi Arabia. In this article, we will explore the details of this event, its importance to the Saudi market, and what the future holds with Apple's expansion plans.
Before the online store opened in Saudi Arabia, Saudi citizens had to rely on Apple-authorized resellers to purchase Apple products such as iPhones, iPads, Macs, and Apple Watches. With the official launch of the online store on July 21, 2025, customers can now shop directly from Apple, with full Arabic support for the first time, ensuring a seamless and reliable experience.
Advantages of shopping from the online store
There are undoubtedly many benefits to shopping directly from the parent company, including:
◉ Flat rate: Shopping directly from Apple guarantees flat rates without any markups imposed by third parties.
◉ The store also provides excellent technical support in Arabic for shopping and setting up your new device with an Apple specialist, making communication easy.
◉ A complete range of products of all kinds, as the store includes all Apple products, from iPhones to accessories such as AirPods.
◉ Premium services, such as customization options, allow customers to customize Apple products to their needs or personal preferences when purchasing directly from the online store. These options include selecting technical specifications, choosing the device color, or adding personalized engravings to products like AirPods. They also offer the ability to add accessories, such as selecting specific accessories like smart covers or keyboards compatible with the iPad.
◉ Secure payment via Apple Pay, and after-sales services.
◉ As is the practice in Apple stores around the world, it will offer discounts for students and teachers.
◉ You can also replace your old Apple device with a new one.
◉ Free engraving on products. Combine emojis, names, initials, and numbers.
Apple's plans to expand in Saudi Arabia
Apple did not just launch its online storeIt has even announced plans to open several physical stores in the Kingdom, starting in 2026. Among these stores will be an "iconic" flagship store in Diriyah, a UNESCO World Heritage Site on the outskirts of Riyadh. This location reflects Apple's commitment to blending local culture with technological innovation.
The choice of Diriyah was not random. It is not just a heritage site, but a cultural icon that attracts tourists and residents alike. Establishing an Apple Store in this location reinforces the company's position as an integral part of the Kingdom's cultural and economic fabric, while offering a unique shopping experience that blends modernity and heritage.
Apple's investments in Saudi Arabia: More than just a store
Apple's relationship with Saudi Arabia didn't begin with its online store; it has been investing heavily in the Kingdom for years. Since 2019, Apple has spent more than 10 billion Saudi riyals on local businesses, contributing to job creation and strengthening the digital economy.
In 2021, Apple opened its first developer academy in Riyadh in partnership with Tuwaiq Academy and Princess Nourah bint Abdulrahman University. This academy, dedicated to women, has trained nearly 2000 students in programming and app design, contributing to the launch of new apps on the App Store.
Apple also launched joint study program Launching in the summer of 2024, the program focuses on game development, with plans to expand these programs. These initiatives have boosted the growth of the app economy in Saudi Arabia, with developers' earnings increasing by 1750% since 2019.
Apple didn't limit itself to products and education; it also contributed to improving the public transportation experience in Riyadh by integrating Apple Pay with the Riyadh Metro, making payments easier and more secure using an iPhone or Apple Watch. Riyadh is the first city in the Middle East to support Express Mode for quick payments.
The impact of launching an online store on the Saudi market
With the iPhone dominating nearly half of the smartphone market in Saudi Arabia, launching an online store is a strategic move to boost customer loyalty and meet growing demand. Arabic-language support and live services will reduce reliance on distributors, which could impact companies like Jarir and Extra, but will provide customers with a more transparent and reliable shopping experience.
The launch of the online store is just the beginning. With Apple planning to open physical stores in 2026 and continuing its investments in education and technology, it seems Saudi Arabia is about to experience a comprehensive Apple experience.
Source:
12 comment