When Apple launched the iPhones iPhone 16 last yearApple promised a revolutionary AI-powered version of its virtual assistant, Siri, that would be more personalized thanks to Apple's "Apple Intelligence" technology. However, nearly a year later, these improvements have yet to materialize, forcing Apple to postpone its promises and pull an iPhone 16 commercial. Now, Google isn't letting this failure go unnoticed.
In a new ad for the Pixel 10, Google mocks Apple's delay in delivering on its promises of AI-powered Siri improvements. The ad features a narrator who humorously suggests:
“If you bought a new phone for a feature that said it was coming soon, but it's still 'coming soon' a whole year later, maybe it's time to change the definition of coming soon, or better yet, change your phone.”
The short, 10-second ad, which appeared on YouTube and the X platform, promotes the launch of the new Google Pixel 20 devices on August XNUMX.
This announcement comes just one day after a report by Bloomberg's Mark Gurman revealed additional details about Apple's delays in developing AI technologies. At a recent public meeting, Craig Federighi, Apple's senior vice president of software, indicated that the delay was due to technical challenges related to Apple's use of a hybrid architecture for Siri. He explained that the company is now working on a new version of Siri with an updated architecture.
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"This situation has put us in a position to not only deliver what we promised, but deliver an update that's far more significant than we ever imagined," Federighi said, adding that this is the most serious project the Apple team has undertaken. Federighi also revealed last June that delivering the promised Siri updates "will take longer than we thought."
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