Summary of the Samsung Galaxy Unpacked 2026 event

The Korean giant revealed Samsung Yesterday, Samsung unveiled its latest smartphone, the Galaxy S26, which will compete with the iPhone 18 series expected to launch later this year (2026). It's safe to say that the competition between Apple and Samsung will be fierce, thanks to the powerful features the company announced with its new Galaxy S26 series. Now, let's take a quick look at the Samsung conference summary and everything revealed at Samsung Galaxy Unpacked 2026.

Galaxy Unpacked 2026 Conference Summary

Samsung's conference began with a clear message: the future is no longer just about specifications, but about a phone's ability to understand and act. With the launch of the Galaxy S26 series, comprising the Galaxy S26, S26+, and an Ultra model, the company presented a forward-thinking vision for a phone that functions as a true personal assistant, powered by a new generation of Galaxy AI, unprecedented performance thanks to a phenomenal processor, and privacy and camera technologies that set new standards in the smartphone world.

Galaxy AI has become more aware

One of the most significant changes was the evolution of Samsung's Galaxy AI, which became capable of understanding and analyzing on-screen notifications. The Now Brief feature provides a smart daily summary that includes the weather, your schedule, and even information the phone extracted from your notifications, such as booking confirmations you might have forgotten to add. It can also summarize missed calls and explain the reason for the call, saving you time and reducing the need to manually go back and review the details.

Also, he no longer Artificial intelligence It's more than just a helpful tool; it's become an integral part of your daily life. It can proactively perform tasks on your behalf, such as suggesting relevant images during chats or reminding you of important events like bookings or travel dates. It will also alert you to missed calls, and Galaxy AI can even provide a clear and concise summary of the caller and their needs.

Bixby and Gemini integration

Samsung has redesigned its virtual assistant, Bixby, to be more natural language-aware, making controlling the phone feel more like having a conversation. The assistant can now retrieve information, adjust settings, and execute commands directly within the same context without needing to switch between apps. The company also announced a deep collaboration with Google to make Gemini the core of this new experience. The Galaxy S26 series will thus run on Google's advanced Gemini 3 architecture, capable of analyzing requests, creating plans, and launching apps within virtual windows to automate tasks such as ordering food or booking transportation. This represents a step towards the concept of executive intelligence, which transforms any thought into action.

Browse and search smarter

Samsung's browser partnered with Perplexity to offer the Ask AI feature, which gathers information from tabs and browsing history and provides accurate, instant answers. The Circle to Search feature has also been enhanced to identify multiple items simultaneously, allowing users to instantly locate clothing or products within a single image without multiple searches.

Powerful performance and unparalleled speed

The company explained that its flagship phone, the Samsung Galaxy S26 Ultra, will be powered by Qualcomm's latest and most powerful new processor, the Snapdragon 8 Elite Gen 5, designed exclusively for Galaxy devices, with significant improvements including:

• Improved performance of the Neural Processing Unit (NPU) by 39%
• CPU speed improved by 19%
• Increased graphics processing unit power by 24%

Samsung also incorporated its largest Vapor Chamber cooling system to smoothly dissipate heat in its flagship Galaxy S26 Ultra. This optimized power consumption, allowing the phone to play games and videos for up to 31 hours, with the added benefit of fast charging to 75% in just 30 minutes.

The first true privacy screen on a smartphone

Samsung has introduced what it calls the world's first Privacy Display for smartphones, using Black Matrix technology that controls the direction of light emitted from the screen. The result is a screen that is clearly visible from the front, while becoming almost invisible from the sides. This feature can be customized for specific apps or notifications, providing a new level of privacy control.

Smart professional cameras

Samsung has incorporated the Pro Visual Engine with an AI-powered image processor, resulting in selfies with more realistic detail and natural colors. The camera's wider aperture also allows more light in, significantly improving nighttime photography.

Furthermore, the phone supports video recording at up to 8K resolution using the new APV codec, which compresses files more efficiently and delivers greater throughput. It also allows for direct recording to external storage devices. Additionally, AI can enhance scanned documents, remove unwanted elements from images, and even create creative edits based on user descriptions.

The video recording process has also been improved through the Super Steady feature, which provides the user with the option of horizontal stabilization to ensure better stability while shooting fast-moving or moving in rough and unpaved areas.

Strong security measures protect privacy.

Samsung confirmed that its AI relies on a robust security architecture that includes Knox Vault, a physically isolated system within the phone to protect passwords and vital data. Cloud data is also temporarily processed and then deleted to ensure that sensitive information is not retained. This is complemented by other tools designed to provide maximum protection, such as Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi, and more.

Galaxy Buds 4 headphones

Samsung also launched the Galaxy Buds 4 and Buds 4 Pro at the conference, featuring a new metal design and a dual-sound system with independent amplifiers for enhanced audio quality. The earbuds support personalized Hi-Fi sound that adapts to the user, and allow for voice interaction with the AI ​​assistant without touching the phone. The Galaxy Buds 4 Pro and Galaxy Buds 4 are available in two distinct designs to suit different user preferences. The Pro version is designed to conform to the natural curves of the ear for a more secure and comfortable fit during extended use. The standard version features an external ear canal design, providing a lighter feel and greater comfort for everyday wear.

Price and availability date

• Galaxy S26 starts at $899
• The Galaxy S26 Plus starts at $1,099
• The Galaxy S26 Ultra starts at $1,299
• Galaxy Buds 4 for $179
• Galaxy Buds 4 Pro for $249

Pre-orders began immediately after the devices were unveiled yesterday, and you can reserve your desired phone through the company's official website. According to Samsung, the new devices will be available in stores starting Wednesday, March 11, 2026.

Ultimately, the Galaxy Unpacked 2026 event demonstrated that Samsung isn't just offering a faster phone or a better camera; it's building an intelligent platform capable of understanding and proactively assisting the user. With Galaxy AI, Gemini integration, and the world's first privacy screen, the Galaxy S26 series has laid the foundation for a new generation of smartphones that act as true assistants in the user's daily life, not just devices in their hands.

Source:

samsung