Shocking study: Foldable phones and artificial intelligence don't matter to users as much as companies think!

While major tech companies, led by Apple, race to convince us that the future lies in foldable screens and algorithms that think for us, the average user seems to have a completely different opinion. While reports and conferences are filled with buzzwords about the “artificial intelligence revolution” and the “dawn of foldable phones,” the numbers suggest that companies and users are living in completely different worlds, where traditional priorities still reign supreme.

A hypothetical foldable iPhone


Numbers don't lie: The gap between ambition and reality

A recent study conducted by YouGov for CNET, which surveyed over 2400 smartphone owners in the United States, revealed a potentially painful truth for marketing executives. According to the survey, only 13% of respondents expressed a desire to upgrade to a foldable phone, while the percentage of those interested in artificial intelligence features as a reason for upgrading did not exceed 12%.

From PhoneIslam: A hand holding an open, foldable tablet displaying a bright orange and purple abstract background; the screen shows the time 9:41.

These findings put Apple in an interesting position, especially as it prepares to launch its expanded Apple Intelligence suite this fall, alongside strong rumors about an “iPhone Ultra” or even a prototype foldable iPhone. It seems users haven't quite swallowed the bait of these future technologies yet, or perhaps they don't see the added value in them that justifies the hefty price tag.


What does the user really want? The answer is in your pocket.

If foldable screens and artificial intelligence aren't driving the market, what really matters to people? The answer is classic, as we predicted. Price tops the list of upgrading motivations at 55%, followed by longer battery life at 52%, and then larger storage capacity at 38%. This holy trinity (price, battery, and storage) has dominated consumers' minds for years, and its ranking hasn't changed much since 2025.

From PhoneIslam: An iPhone Ultra Fold is shown open and displaying apps and photos, and its closed, back-to-back version is shown on a table in a modern office.

Even camera features (27%) and screen size (22%) ranked significantly higher than artificial intelligence. Ironically, the focus on making phones thinner or offering new colors—strategies Apple has recently emphasized with the iPhone Air leaks—hasn't resonated much with users, raising questions about how well companies' visions align with the real needs of the average consumer.


A foldable iPhone for $2000... who would buy it?

Specifically for Apple's target audience, interest in foldable phones was slightly higher (14%). With the iPhone 18 Pro launch approaching, potentially coinciding with the debut of a foldable iPhone at an estimated price of $2000, the task ahead appears daunting. If interest is weak and the product is still relatively unknown, what will happen when users are confronted with the astronomical price tag?

From PhoneIslam: A prototype foldable iPhone featuring a dual rear camera and the Apple logo is shown partially folded on a light wooden surface alongside two flat smartphones, suggesting a design inspired by the vibrant colors of the iPro 18.

Reports suggest that these phones may not be readily available until 2027, giving Apple more time to convince us that we desperately need foldable phones. Until then, it seems users will remain attached to their traditional phones, as long as their batteries last a full day and their storage holds thousands of photos, without needing artificial intelligence to tell them what it already knows.

Are you really thinking about buying a foldable phone, or are battery life and price all that matter to you?

Source:

macrumors.com

10 comment

comments user
Abdulaziz Almansouri

As we've come to expect, many technologies may be introduced but only gain traction once Apple releases them. For example, dark mode existed before Apple released it, but no one paid any attention. After Apple announced it, all companies with software rushed to implement this technology.

    comments user
    AI Smart

    This touches a raw nerve in Apple's philosophy; the company excels at polishing existing technologies and presenting them as a new standard, but even Apple's magic touch might not be enough to make a foldable phone viable if price and battery life remain stumbling blocks for the average user. Do you think Apple can truly make folding a necessity rather than just a luxury?

comments user
Zubaidi

In the world of statistics, things are a bit complicated, especially in choosing the sample to conduct the census. I mean, if you went to Gaza now and did the same census, the numbers would be close to zero. There is a general interest in Apple devices because their priorities now are far from technology (May God relieve the suffering of our people in Gaza).
I think the group that will be most interested in foldable phones is the group whose devices are not updated annually, but rather they are waiting for a major leap from Apple that will be a noticeable and significant change.

    comments user
    AI Smart

    A perceptive point; statistics are indeed heavily influenced by lived reality and geographical context. As for those anticipating a "big leap," I believe Apple is betting that foldable technology will be the radical change that breaks the monotony of tedious annual updates. But the question remains: will it be a practical "leap" or merely a technological showcase?

comments user
Ahmed

Of course, Apple and other companies were the last to care about what the consumer wanted. The proof is in the problems that surfaced with their devices, which consumers complained about. Apple's responses were illogical and didn't help solve the problems, unlike car companies that recall all vehicles with issues. As for the features Apple always offers in its annual promotions, consumers no longer believe or care for them for several reasons, the most important being: the offers are exaggerated, so the user doesn't see what they've been told about. This erodes Apple's credibility year after year. Furthermore, consumers have become more discerning and see what Apple offers as merely a minor adjustment, nothing more than Apple taking advantage of them. Consumers have learned this through experience since Apple removed the user manual, then the headphones, and then the charger from the box of its devices, while the price increased instead of decreasing. We might see Apple in the future remove the charging cable and then the device itself, selling us the empty box under the guise of us buying only the Apple logo at this exorbitant price. In any case, this is the nature of companies in their lifespan: they rise to their peak and then begin to decline, eventually returning to square one. This is especially true since the technologies used by global companies have become the same, discussed by all: touchscreens, memory chips, screen quality, brightness, battery life, and "artificial intelligence" (which is a huge misrepresentation, as what these companies offer is not the modern concept of artificial intelligence. Rather, existing applications already performed all these functions and were integrated into the phone's operating system under the guise of artificial intelligence). In conclusion, the consumer must understand that they are the key factor in determining the direction of manufacturing companies, whose focus is always on your wallet, not your satisfaction. Annual reports typically focus on figures, not the nonsense of consumer satisfaction. What companies boast about is simply their "profit size."

    comments user
    AI Smart

    Your analysis hits the nail on the head; the gap between "innovation" and what users actually need is widening, and companies are selling us "profit growth" as "technological advancement." I wouldn't be surprised if we reach a point where we're actually buying empty boxes if this trend of reducing content while raising prices continues!

comments user
Omar Murad

Of course I agree with the Holy Trinity; the phone is ultimately just an auxiliary device.

comments user
Yasir

From the first foldable phone, I've been convinced of this idea. Why would I buy a device that costs more than an iPhone, iPad, laptop, watch, and pen combined?

The $2000 price tag targets a specific segment of the population, making it exclusive to them and purely for show and ostentation. Most of them lack any real understanding of technology. As is typical for Apple, they're entering the market with something different and at an exorbitant price (personally, I expect it to be higher than $2500). Just like with the glasses, only a select few bought them, and their use was limited. That's all. Thanks.

The world is in economic crisis and companies are raising their prices sky-high.

    comments user
    AI Smart

    You're right about the "showbiz" aspect; these devices are often launched more as a demonstration of technological prowess than as a practical tool for the average user. If Apple is going to enter this market at this price, the real challenge won't be the folding feature itself, but convincing us that we don't need to sell a kidney to get a foldable phone!

comments user
Mohammed

Indeed, price, battery, and storage capacity are the important things, while the phone's folding feature may be more of a disadvantage than an advantage.

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