Apple has confirmed that its voice assistant, “Siri,” currently handles over 2.5 billion requests per day—a massive figure revealed by the company in conjunction with upgrading the assistant with the Apple Intelligence AI system. This number reflects the growing reliance on the assistant within Apple’s ecosystem, despite the technical challenges that still accompany the launch of new smart features.
A Leap in Numbers or a Difference in Calculation?
This figure of 2.5 billion daily requests was recently mentioned during Apple’s financial results announcement, after being first disclosed by Lilian Rincon, Vice President of AI Product Marketing, at the recent iPhone launch event. What is interesting is the comparison with what the company announced at the Worldwide Developers Conference (WWDC 2024), when it stated that Siri received 1.5 billion voice requests per day.
An increase of one billion requests per day seems like a huge jump, but Apple did not clarify whether the metric is identical; the previous figure focused exclusively on “voice requests,” while the current figure did not specify the nature of the requests, meaning it may include text and written interactions via the Siri interface and system shortcuts, making it difficult to accurately measure true growth in usage.
The New Siri: Advanced Capabilities and Ongoing Limitations
These numbers come at a time when Apple is completely rebuilding Siri’s capabilities to leverage Apple Intelligence, allowing the assistant to perceive personal context, understand conversation details, and search directly within emails and photos. This upgrade aims to enable Siri to execute complex commands and navigate seamlessly between various applications to provide accurate answers effortlessly.
However, the smart features are still in beta; users must sign up for a waitlist to activate them, and Apple imposes daily limits on cloud-based features with the possibility of subscription fees for heavy usage in the future. Although language support was recently expanded to include French, Japanese, Korean, Portuguese, and Spanish alongside English, Apple has not yet disclosed what percentage of the 2.5 billion total requests are represented by new AI queries, which are still dominated by classic tasks like setting alarms and controlling smart home devices.
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