The foldable Phonegram has long been the legend chased by leaks in the corridors of Cupertino for years. But as the decisive moment in the fall of 2026 approaches, it seems the shock will not come from the shape of the screen alone, but from the bill that Apple fans will have to pay. We are not talking about a mere annual update, but the birth of an entirely new category under the name “Phonegram Ultra,” the new designation the company is expected to give to the first generation of its foldable phone at a price that exceeds expectations. In this article, we dive into the behind-the-scenes of this shocking pricing and reveal why Apple decided to venture far into the territory beyond the Pro Max.
New design and a different experience
The anticipated phone will not be just a traditional Phonegram, but a device that opens like a book to offer a large 7.7-inch internal screen, making it suitable for viewing content, working, and multitasking. With a smaller 5.3-inch external screen, it will remain usable for quick tasks without needing to open it every time. Despite talk of advanced technologies to reduce screen creases, it seems Apple is focusing on improving the experience rather than achieving perfection in the first generation of the foldable Phonegram.
A price that exceeds expectations
Current estimates indicate that the price of the Phonegram Ultra will start from $2,000, making it a candidate to be the most expensive in Apple’s history. If the company follows its current pricing policy, higher-capacity versions could rise to levels approaching $2,700 or more, especially with large storage options. It can be said that this trend reflects a clear strategy: Apple is not targeting everyone, but rather betting on an elite segment that will be willing to pay a huge sum for an entirely different experience.
Why the name Ultra?
Choosing the name Phonegram Ultra instead of Phonegram Fold is not random; it aligns with Apple’s trend of offering premium products within this category, as it did with its watches and Mac processors. Furthermore, the name here does not just express specifications, but the product’s position at the top of the price and technical pyramid. The question here is: will the foldable Phonegram succeed? The answer will lie in how much users are willing to pay for a phone. However, if this device succeeds in truly offering a different experience, it may open the door to a new category of luxury phones and redraw the competitive landscape in the foldable device market.
In the end, it seems Apple is not just betting on a new phone, but on an entire concept that reshapes the foldable phone market. Either this approach will succeed in convincing users to pay more for a different experience, or it will reveal the limits of what the market can bear in terms of high prices. In either case, the Phonegram Ultra will be a turning point that defines the features of the next generation of Phonegram.
Do you think this price is justified for a foldable phone, or is it excessive? Let us know in the comments!
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