Today, Apple celebrates the passing of a decade (ten years) since the establishment of the company's first store to sell its products that have always distinguished them. Today, Apple begins its first day in the decade that it described as witnessing the opening of the second generation of its stores, and it is striking that Apple has discussed a new way to display and market products by using iPad 2 screens as a substitute for the papers on which the specifications of the offered products were presented. These devices will be used as interactive screens to display the specifications, characteristics and prices of the products offered in the store, as well as allow customers to compare products and enable them to request specialists for help. One of the things that we have noticed most in such devices is that when you press the Home Button, it does not come out of the page, and the devices are not connected through the Dock Connector slot, which we know is the only slot in the iPad that supplies it with power or connects it to other products, from Here we know that these devices were designed by Apple for this purpose.

Apple's move to use interactive devices to display its products is a revolution in the world of displaying or marketing products, and that the customer or visitor obtaining all the information and features that he wants to obtain in a simple and without the need to ask for help from sales specialists will make the customer know everything he wants to It teaches him about the product without getting bored, and it will save him from waiting for sales professionals while the exhibition is full with visitors, in addition to it will make the visitor integrate with technology and learn about the iPad environment. With this, the iPad enters the marketing market for products interactively.

Apple announced in its message, which it issued on the occasion of ten years since the establishment of its first store, and said:

“To date, we have opened 325 stores in 11 countries, and more than a billion customers have visited us.”

She added:

“The past ten years of our history were a matter of pride for us, but it has become a thing of the past, so let us not talk about what we have achieved and let us talk about our future that we will work hard for, it is the future in which we will unveil more elite stores unique and paper, to reflect the future concept of Apple by following A method that introduces technology into people's lives in a way that no one has ever seen before. It is the day when we start creating products you never dreamed of. We will not calm down and will not rely on the successes we have achieved in the past, but we will continue to move forward to achieve the best tomorrow and every day will come after that."

Today, Apple also has a software update Apple Store The one in the software store, which will support a new feature, which is the ability to configure the device specifications on demand, which is the possibility that many use to obtain computers with higher specifications, and this update also allows you to request help when you are in an Apple store.

We are all eager to see the second generation of stores that will be opened and the technologies and design innovations that will be contained as we have been accustomed to from Apple, although I still find that the first generation of Apple stores was of a very luxurious future design.

We would like to point out that all the showrooms in our Arab countries are not official Apple stores, but rather they are agents or distributors of Apple products. We hope that a day will come when we will see real and official Apple stores in our Arab world.

Sources: Cult of Mac, Mac Stories

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