Finally, a new Mac was announced at the Apple conference, which is the unexpected Mac Studio, and with it several manifestations of Apple's strategy for the Mac in the future. In this article, we discuss what is new about the future of the Mac away from numbers and analytics, as we already know that all devices are a leap in speed, screens are very accurate, etc.
new mac studio
Apple announced at the conference its new device for professionals, the Mac Studio, which comes in a small size and great performance. With this Mac, you can choose between the M1 Max chip like the one in the MacBook Pro (but maybe a little higher performance due to the better ventilation in the Mac Studio) and the M1 Ultra chip The new one, which came to seriously raise the ceiling of performance.
In the image above from Apple, you can find the comparison with the 9-core Core i16 processor for the computer from Intel, which Intel tried at the time of its release to compare it with the old M1 processors, and even that comparison was not very in favor of Intel… But the M1 Ultra comes to crush it in the performance game completely.
Apple also compared the graphics power of the M1 Ultra chip to the most powerful Nvidia graphics processor, the RTX 3090, and Apple was able to defeat it as well, but the comparison was made at a power level of 200 watts, and the Nvidia processor can work at 360 watts. So here we know that Apple's graphics will be very powerful and save energy and heat, but we need more testing to see how accurate this comparison is.
For more digital information on performance and specifications, you can read the conference summary from iPhone Islam -here- or Apple's website -here-.
The Mac Studio starts at $2000 for the M1 Max and $4000 for the M1 Ultra. The most expensive device you can get is $8000 when you buy 8TB of storage and 128GB of RAM with the best processor.
iMac Pro has been cancelled
After the announcement of the colored iMac at the last Apple conference, the technical community kept guessing and wishing to announce a similar device with a professional screen and perhaps an M1 Max or M1 Ultra processor. But Apple decided to announce the Mac Studio with a new Studio monitor, which is priced at $1599) but is much cheaper than their previous professional monitor so that professionals on a budget can buy it.
At the end of the conference, it was said that the transition to the Apple chips was almost complete, and only the Mac Pro was left... meaning that the iMac Pro, which many had hoped for, was canceled for the short term.
Mac Pro Challenge
Of course, the Mac Pro remains the only Apple device that has not been updated yet, but how does Apple intend to update it? Expectations and leaks said that it will have a processor consisting of two M1 Ultra welded together to produce greater performance (two M1 Max chips have also been integrated to make the M1 Ultra), but it was said at the conference that the Ultra is the last chip based on the M1 basis. This means that the next Mac Pro will be based on the M2 architecture.
But the main idea of the presence of the Mac Pro was not only performance, but the ability to change and add new parts to the device over time, and the new Apple processors so far do not allow this, but the processor, graphics and memory are all on one welded chip. So is Apple coming up with a new way to add capabilities to the M2 devices to match the philosophy of the Mac Pro? Or are you making a relatively small device that you can keep the outer shell with completely changing the inside if you want to update? Or do they come up with something completely different? We and the technical community are waiting anxiously for this device.
Apple's return to the world of screens is incomplete
Many were waiting for Apple to enter the world of manufacturing screens that do not cost $ 5000… Many people love Apple's design, but not everyone is willing to pay thousands for their home screen. So the hope was that the company would come up with a screen that may be expensive as usual, but its price may range between 500-800 dollars.
But Apple came with a high-capacity screen for professionals with good headphones at a price of $ 1599... so we have to wait a little longer for a home screen from Apple. I wouldn't pay double the price of my Mac for the monitor and you probably won't.
But let's not assume, tell us in the comments do you accept the purchase of an Apple monitor at a price of 1600 dollars (approximately 6000 AED) for the house, (my friend)?
As for MacBook Air buyers…
Apple was expected to announce a new MacBook Air at this conference, but that didn't happen, and we don't expect to announce the new version soon if Apple sticks to its regular conference schedule. The new MacBook Air is also expected to be more expensive than the current one, perhaps $1200. So if you've been waiting to buy a MacBook, you can probably buy it now in one of the shows that costs less than $800. It is still a great device and gives you performance and specifications that you will not be able to get this year from Apple at this price.
Source:
Apple Lossless Audio CODEC (ALAC),
The screen is wonderful and attractive, both in terms of shape and performance, but depending on my requirements, this screen exceeds my requirements and if I acquire it, I will not benefit from it for the size of the purpose for which it was made,,, so that I use the computer for office work mostly within Microsoft Office applications, and I do not work on design or production applications Therefore, the purchase of this screen was spent unnecessarily, and this does not apply to my purchase method.
The beautiful is the performance and the most beautiful commercially, of course, how does the apple benefit from it before the user, because the theory of cannibalism is the biggest “obsession”. We learn the lessons of marketing strategy from managing the apple in the art of playing on the strings of products without eating some of them until theoretically at least after their death .
What the apple did can be simplified by exposing the path of the products and maintaining a sufficient distance that allows for the change of the customer category. For example, we note that the devices are actually not as fast and cool as it seems, and let us simply kill the previous version, but rather give the opportunity to make the most of the life of the product like the Mac Air, so why did you develop it The apple and its performance is great for its target group, and the opposite is just commercial nonsense. If I were in their place, I would not produce the new one until after a period of time ranging between four and five years or more, until the user “Al-Kihyan” recovers, and often a student of knowledge or just a writer or user is sufficient for the M1 for ten years. This is not exaggerated by its level of non-invasive use of programs and “normal” things.
What a beautiful Mac Air in shape and price, and I do not want them to change it, and my hope is true, because it is a wonderful piece, and there is no need for new fillings, and this is what happened. Thanks my apple.
An excellent article that clarifies the intended audience for these high-performance devices that are very expensive for the average consumer. Studio Mac, for example, will be very happy (for example, but not limited to) design and printing companies, its capabilities will make anyone who works in the field of graphic design happy, but its price is not considered a problem for companies whose annual income exceeds a few million dollars, and Apple is talking to those here and not to whom Use these products at home for non-professional purposes
Of course, it is not possible to buy a screen at this price, and the devices do not need them at all, at least for the time being
I am not a professional and I would not have bought the monitor or the device with these specifications and price. But I was hesitant to buy a MacBook Air version XNUMX with an Apple Silicon processor, as I was expecting a newer version, but I took a risk and bought this device, thank God there was no new release at the conference because I will be in a hurry.
Apple will not change unless the consumer stops paying these crazy prices
Everything mentioned in this article is not intended for the average user.
The devices are aimed at the professional who uses the devices for work, and the price is quite good for them when compared to the specifications.
The average consumer doesn't really buy a $4000 computer or a $1600 monitor.
What about the iPad Pro when the new release?
Usually at the end or middle of this year