It is known that Apple names its devices beginning with the letter "i" and this is since the Mac, then the iPod, and here we see the iPhone, iPad, ITV and iOS. But what many people do not know is that the name of the iPhone was not owned by Apple in the beginning and it was a registered trademark of Cisco, "the giant of the network in the world." And when Steve Jobs decided to announce the iPhone in January 2007, he had to register this. The name is Apple and this means it was bought from Cisco. In 2010, when Apple decided to name the iPhone operating system with iOS, this name was also registered to Cisco ... How could Apple obtain these names from a giant company such as Cisco?
The name of Cisco may seem unknown to a large number of users, because it is a company that specializes mainly in the field of networks and has some product lines for devices that are related to networks such as surveillance cameras, internet phones, network cards and network devices. Cisco has a market value of $ 105 billion (more than 5 times the value of Yahoo and about 60% of the value of Google), meaning that it is a giant company, but it addresses a specific category of users, mostly companies. This matter served Apple, because the Cisco field is far from the Apple domain, so it cannot compete. How then did Apple get the name? Here's what the author of Inside Apple says.
Giancarlo “CEO of Cisco” received a call from Steve Jobs directly from Steve Jobs and told him that he wanted this name (iPhone) and he said that Steve did not offer him anything in return. They use it, a few days after this call, he received a call from Apple's legal affairs department, and the official said that Apple used the name "iPhone" in the belief that Cisco had abandoned it and that it was now available for them to use. Of course, Giancarlo replied that Cisco did not give up the name and threatened to sue Apple. In the event that she is using it. Indeed, on the day after Apple's announcement of the iPhone "January 2007", Cisco filed an intellectual property case against Apple.
Negotiations between the two companies began, and Steve Jobs used a number of tactical and sometimes provocative tricks, for example, in February, he called Giancarlo at dinner time, and after he spoke with a little, he asked him, "Can you read your e-mail at home?" And Giancarlo was surprised by this strange question because the Internet has become available everywhere in the states. United, so how to ask this question to the CEO of Cisco and think a little and know that it is an attempt to joke Jobs from Jobs (perhaps he meant that Apple's iPhone is the best way to view e-mail everywhere). The negotiations continued, and Cisco did not continue the legal conflict for a long time, so it quickly abandoned the issues and concluded a deal with Apple for joint cooperation in areas that were not announced.
And in 2010, before Apple announced the naming of its mobile device system with iOS, it registered this name and had not heard about issues between it and Cisco, and this indicates that they had agreed on a ground floor with all parties secretly in advance.
This is the story of naming the iPhone and the thing that I noticed that although Cisco had the name years before the announcement of the iPhone, Apple was determined to use the same name no matter what the cost of it, and it seems that Apple had a feeling that its new phone should start with the letter (i) small Like all the successful products that preceded it.
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