I spent the last two weeks looking Steve Jobs book To the author “Walter Isaacson“I only use Apple products IPad 2, Which I bought more than a year ago, and with time it turned into my companion and my device that accompanies me everywhere I go, in the past I did not like Apple much and if I was interested in the iMac, it is the first advice for graphic designers like me, and I did not like my first experience of using it many years ago Months when I felt something uncomfortable in the system, with that annoying heavy white mouse, which I replaced later, and recently after I saw the new version of the MacBook Pro, with a copy Mountain LionWhich can be integrated into Windows easily with him and move between them in a smooth manner that I have not seen, and with the company's cloud service.ICloud“Which astonished me, the way it works, as I watched its live application on devices (iPhone, iPad, MacBook Pro), I re-thought carefully about my convictions about the company.

First of all, the book itself is written in a unique, genius and literary style, and the translation of Jarir Bookstore was at a level I thank them for their effort. But the problem for me was in the image of Steve Jobs, which is marketed in the Arab world. What I usually read was either related to the technical conflicts between Apple, Microsoft, Samsung and Adobe, "I do not support one company against another, but rather those who offer me the perfect product", or it is related to the stories of motivation and success describing Jobs. As one of the world’s greatest successful people, I took from this last point my impression and my perception of Steve Jobs, as a wonderful, successful, genius man of Syrian Arab origin. He died at the height of his success, and there is no such example to follow .. He is the ideal person.

As I began reading the book, I would stop at the first pages to make sure that I was not dreaming or that what I was reading was not there. With every page I read, Jobs contradicts all the perceptions and impressions I have and breaks all the words I have read about him. Sometimes I feel intellectual trauma related to an eccentric, genius, insane, ill-mannered and offensive to the point of exasperation.

Under this influence, from what I read from the pages of the time, I immediately wrote on Facebook a comment embodying my case:

What Arabs / Muslims overtake regarding Steve Jobs and his personality when they represent him as the perfect man in success: He explicitly admits that he would not have reached what he achieved had it not been for the hallucinogenic pills and drugs that provided him with the vision of what he wants to be in the future .. // There is a lot of talk and a lot .. Steve is an extremist person who does not believe in anything, and the experiences he went through in his early days are all extremism and he says that they are what helped him to achieve what he achieved .. In fact, I am surprised that I have read many Arab articles talking about the man and no one in the book touched on this point .. Steve Jobs intellectual roots .

At the time, I felt that I had been lied to, and that a lot of the information published in the Arab world had neglected to inform us, as readers of this side of the man, or that they really did not know anything about him and only write what is there. He was embodying the example of an arrogant, crazy, bad-tempered man who insults others and does not care about anyone and does not care about existence except himself. Rather, he finds no embarrassment in destroying his competitors by all means whatever, and he believes that extremist experiences in the lives of individuals are very important, and he was asking Some of his hiring agents have whether or not they have ever consumed hallucinogens, and he even liked dealing with those with similar extreme experiences.

With time, I began to see the big picture of the man and wrote another comment:

Until I finish this talk about Steve Jobs, although after reading the book, I am still on page 116 of 600 pages .. However, everything I read about Steve Jobs in the Arab world has collapsed and suddenly collapsed, and I am currently rebuilding my vision and my personal perception of a man who changed the world and his way of thinking. And that the issue is not a matter of a successful businessman as portrayed "Arab" to us with a mentality that ends with the phrase "Tota Tuta Khalis Al Hadduta", which is the part from which they never go out to the dark side that affected the successful side very much.

The dark part of Steve Jobs' personality was very influential in the bright and successful part, but he was walking, neither his principles nor his good manners and kindness, which are almost nothing in his dictionary, he has enough cruelty and emotional coldness towards people, but because he is passionate about products that He sees that he is designing it for himself before others .. and this theme of darkness / light and love of control was an equation that drives him to produce all this creativity and to produce this genius in design, production, management and marketing.

In the part related to his expulsion from Apple, you discover that he really deserved the expulsion because of his stubbornness and what caused the company to deteriorate, risk, and tension between employees and the board of directors, but he realized the lesson after that and admitted, and the most important part is that he was not fired, but remained within the company even if he did not enjoy the same The powers that he previously had.

Even the way he returned to the company was very cunning and deceptive, he prepared a plan in which he completely ignored the morals, the important thing is to return to the company at any cost, and he did so and removed everyone who was stumbling blocks to the progress of the company, including his old friend Steve Wozniak, who without him would not have started Apple Only a daring and unscrupulous person expels any person and employee coldly and without any sympathy, and if he explains that as choosing only the best, but this does not mean at all humiliating and insulting people .. It is the point that makes me not like the work With those like him, because I either leave them or I kill them.

The principle that surprised me about his work is focus? That is, to get rid of all the extra and useless products from them, and to focus on four or five products to work on, and with uniting the efforts of all departments of the company from management to design to marketing ... etc., so that all stages are completed in a sequence and coordination. Two minutes, and this relates all to the total control that he performs in every part of the product, it does not allow the user at all to dispose of the device on his own, rather he must use it without asking what is inside .. which is the point of disagreement between him and Bill Gates.

This control is his real problem, as he loves to control everyone in every detail of their lives and their products, and his responsibility is only related to providing the ideal product that works for the user and bearing the results, and he sees himself as not bound by law, rules and ethics, while others are bound by him with them .. and this A stark contrast of character.

Among the information that also surprised me in the book was that the idea of ​​the iPad tablet device appeared before the idea of ​​the iPhone phone .. in fact, had it not been for the iPad, the iPhone would not have appeared .. which is a new information as Jobs stopped working on the iPad and saw that entering the smart phone market is more important than tablet computers. Another surprised me was that Steve got into a big battle with a wide audience of Apple products users, as he categorically rejected the presence of any porn application on any of the Apple products .. and saw that what the company offers aims at education, development, ethics and changing people's lives for the better, not porn. That harm future generations! Although what is said about the subject - according to the friend Reda - that the decision was taken because there is a group of young people who cannot own an iPhone, but they are used to an iPod touch that is similar to it, so it was important to gain their trust and the trust of their parents so that they would remain from the users of the platform if they reached a sufficient age to acquire the phone.

Against this there was a side. ''backwardFrom Steve Jobs when he dealt with his illness in a primitive way, he is directly the main cause of his death and the rapid deterioration of his health due to his spiritual beliefs and practices to heal himself on the one hand, and because of his stubbornness, power and arrogance over others who would like to help him to heal on the other hand, the possibility of his recovery was available Indeed, from the beginning of the diagnosis of the disease, but with its primitiveness in dealing with the matter, it eliminated all possible opportunities.

Even on the family side, he was very bad at him, even if he was trying to remedy it.

The more comprehensive picture that I saw in the book about Steve Jobs, it gave me great wisdom inspired by this successful / poor man who really admired him with every new page in the book because of his many faults that I had never read about it, and it became clear with him that this stereotype presented by the Arabs to the successful False stereotyping, there are no ideals in success, and that the successful manprofessionally“He is not necessarily a perfect person and a good example to those around him .. I used to envision that in order to be a success you have to have such and such qualities, I used to envision that in order to run a project or succeed a company, you have to do a complex equation that requires a lot of learning from you and acting with employees, But Jobs broke all of this on my mind.

It is an important book for me personally, as the amount of realistic inspiration, far from stereotyping and stupid Arabic speech that you are tired of, prompts you to stop after ten pages at most to catch your breath..It is one of the very few books that I think really influenced me after the book of alchemist by Paulo Coehlo and The Black Swan by Nassim Taleb. And the memory of the flesh of Mostaghanemi.

Adapted from blog: Issam Hammoud After he allowed us to do so, and he expresses his point of view that we may disagree with it on some things, but in the end it is a wonderful article that deserves discussion and analysis

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