The importance of the application review process in Apple is increasing day by day, as the company is increasingly emphasizing the app store services as a source of revenue, iPhone security and an important point of sale. An inside look at how the company reviews and approves applications. Details of that process were shared in a CNBC report on how that review worked. Get to know her.
Executive Review Board
When Apple has to make a difficult decision about an app in the App Store, its fate is determined at a meeting of a group called the ERB for the Executive Review Board, or Executive Review Board, led by Phil Schiller, Apple's chief marketing officer.
This executive review board meets once a week and discusses controversial apps, as well as iPhone apps that may violate app store guidelines, and has the final say on whether the app can remain in the store or it will be removed.
The Review Board sets policies to manage the global developer relationship with Apple, known as "application review." For example, last year, the Executive Review Board led by Shiller took the decision to block the Infowars app from the App Store for violating Apple's content policies after posting threats to reporters, an insider said.
Apple operates several application review teams around the world, and according to CNBC, Apple recently opened new offices in Cork, Ireland, and Shanghai, China. Over the past few years, Apple has ramped up to work on this team, and the number of employees has actually increased in recent years.
And the people on the app review team are paid for every hour they spend, have employee badges, and receive health care, like any other Apple employee. Many of the reviewers are fluent in languages other than English, and Apple says the reviewers speak 81 different languages.
The main application review team is based in Sunnyvale, California, and is close to Apple's Cupertino campus.
And according to CNBC, the new hires start working first on iPhone apps. These employees manually scan each application before it becomes available for download on various Apple platforms.
As reviewers gain more experience, they can evaluate applications through in-app purchases and subscriptions.
The reviewers request a set of applications through a web port on the Mac device called "Application prompt". Then the application is often examined on the iPad, even if it is a dedicated application for the iPhone.
Reviewers compare the app with Apple's general app store guidelines, make sure that it is not full of illegal content, and then reviewers decide whether to accept, reject, or suspend the app.
Reviewers get roughly 50 to 100 apps per day. Most apps are said to take a short time reviewing, only a few minutes, someone said. Apple tracks a number of apps every hour and is also evaluated on whether or not review decisions might be canceled at a later time.
One of the people who worked in the application review said that the working days may be long, especially before Apple launches the new annual release of iOS, when application developers update their applications to be compatible with the new system.
What happens when the application is rejected
Apple says 40% of apps or updates provided to it are rejected. Many of these applications are then approved after minor changes.
When an application is rejected, developers can petition the "Application Review Board", which is separate from the "Executive Review Board," to revoke the rejection decision.
Most applications are rejected for common reasons, but cases or applications of general sensitivity go to the Executive Review Committee chaired by Phil Schiller for a more accurate assessment.
And Apple does not grant applications for major companies special treatment, according to CNBC, and it applies to all applications without distinction to follow the same careful review process.
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Indeed, this proves the strength of the Apple Store in terms of quality, reliability and reliability, as well as its correct approach to imposing restrictions on applications and the result is that most of the applications in the Apple Store have become wonderful in form and content unlike its competitor's store Google Yes, Google Play has made a quantum leap in recent years, but the store is still full of poor applications In fact, even some applications that are not compatible with morals. I am one of the people who aspire to have a strong Google Play Store as well and compete with Apple with its strength and this is beneficial and beneficial to us as users
It seems that the word up in applications remains for Schiller
Apple is a neat and organized company that cares about product quality and safety
Unlike Google in its Android system
Apple is hiring actual staff to monitor applications
It is approved as well as evaluated
As for Google, it uses artificial intelligence
In her store, this is normal, so what are you waiting for
From a free system whose income is limited in
The opposite is only betting on the number of devices
Applied to 😂😂😂
And God is a paid job and expressly thanks for it 👌🏻 ♥ 👌🏻
The most beautiful thing about Apple's policy is its strictness with applications, and keeping them outside the system ... so an Apple user can fill his device with whatever applications he wants without fear of the device’s system or its speedy performance 👍🏻
How do I create an app
But I know a special application for movies in the store for a long time and it has not been deleted until now
(... and Apple does not grant apps for major companies special treatment ...)
This is the reason why I love Apple and iPhone, to preserve and abide by social principles and values
Something beautiful, attractive
Already a point of overwhelming superiority to Apple
Because the Google Play market answers the disease from a lot of what is fake and hacked applications and so on
😍😍😍😍😃 😳😳😳😳😳
The most beautiful report well published
Apple is really a great company that respects its users 💕
Unlike Google, its store is a trash bin. Even a child can create an application and upload it to the Google Play Store and it is approved even if there is no benefit from it 👌