The smart phone market may be on the verge of collapsing again and it seems that history is repeating itself again and no one learns from the mistakes of the past, specifically 12 years ago from now when companies such as Nokia and BlackBerry dominated the mobile phone market, but the difference between the two cases is that Smartphone manufacturers are in a better position than before, as they have the momentum that enables them to strengthen their market position, this time lag has witnessed a change in competition factors than it was before.
If we go back in time, specifically in 2007, Apple disrupted a number of competitors at that time such as Nokia and BlackBerry, and a number of mobile networks around the world, which had something like a default lock of the ecosystem that directly interferes in the distribution and pricing processes. For mobile phones, which made mobile devices available only to the wealthy class in society, as well as killing any opportunity for innovation and development, these companies reassured that they dominate the phone market.
But soon Apple broke this deadlock, relying on what users wanted, giving them choice and control over their experiences on mobile devices, and after a while, the iPhone company opened its platform to developers, and Apple was the gatekeeper for its ecosystem and thus it was able to eliminate the empire of Nokia and Blackberry and get rid of mobile companies Other world wide. Google did not lag far behind in adopting that idea, as Google (and its Android operating system) created a new model for the idea of Apple, this model involves giving users the option to control their experiences and experiences on mobile devices, this time without a guard.
Over the past 12 years, consumers have chosen smartphones based on price, size, screen resolution, camera quality, storage, and familiarity with the interface. Unlike a camera, the selection criteria are not significantly different from the selection criteria for a computer.
But the factors of competition have changed over time, as smart phones have become more expensive, approaching the margin of prices for laptops, and most importantly of all, the differences that distinguish each phone from the other have become very faint and largely unclear to the masses of consumers, until the idea of convincing the consumer to upgrade has become His smartphone is one of the biggest and most complex challenges, and on top of all that, smartphone manufacturers are working in a highly competitive environment, and they can only control the extent of their superiority by a small amount.
Factors for the success of smart phone companies in the market
Based on the above, the future success of mobile phone manufacturers and their ability to compete depends on several factors, the most prominent of which are:
● Penetrating users' habits, by providing services that bypass the manufacturer's devices, and working on devices that are in the hands of the consumer, such as media (video and music), as well as with regard to cash payments to consumers when they buy products or order meals from the Internet, which must be It is done through smart phones.
● Introducing a harmonious set of devices, not just smartphones, and persuading consumers to buy them, as the smartphone is the basis around which other devices such as tablets, smart watches and talking speakers revolve, all of which are linked to the smartphone. Having multiple products from within a single product family not only increases conversion costs for consumers but also serves as net new revenue.
● Knowing the users' preferences, it is a very important criterion for the success of the smart phone manufacturer. Consumers have their needs and aspirations that they want manufacturing companies to achieve, but their ambitions are almost beyond what the manufacturers offer, so the success of the manufacturer in meeting the desires of consumers proactively involves obtaining Information and data regarding the preferences of these consumers.
● The use of artificial intelligence in mobile phones, and its integration with consumer experiences, artificial intelligence technology is already present in mobile devices, such as imaging, spell checking and image sorting functions, and it is improving day by day, but consumers do not realize or notice small leaps of development, So persuading consumers to upgrade their cell phones remains a tough one.
● Cell phone manufacturers such as Samsung, Apple, and Google should try to maximize their revenue through media, games, apps, and other services. For example, Apple offers iCloud cloud storage services, Apple Music and Apple TV + TV broadcasts, unlike other Apple Care products, as such revenues represent more stable financial flows than any other sources, as the services' revenues were in the full fiscal year ending on September 29 2019 is about $ 46.3 billion - an increase of more than $ 6.6 billion from the previous year, and this had a positive impact on Apple, as the sales of iPhones, which amounted to $ 22 billion, deteriorated for this year. Of course, the expectations, demands and needs of consumers will not remain the same, as is the case with mobile phones, as they will also evolve from being mere computer-like devices full of applications, to something like an orchestra conductor for consumers' desires and experiences, in a way that is more integrated and permeated into their ecosystem, in a way. More proactive.
Do you see that the smart phone market is on the way to collapse? Will Apple remain the same or will it fall like others? Share your opinion in the comments.
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If a system was provided with the same strength as the Apple system, Apple would fall
If it lasted for someone else, it would not have reached you
If Apple continues its marketing policies, it will write the end of its story in her own hands. Where we do not notice major changes in some devices except in their unreasonable prices !!
A wonderful, beautiful and inspiring article, regarding the point that reliance on services is undoubtedly true, but suppose that sales of the iPhone have deteriorated and the iPad is still considered to be significantly lower in sales than previous years. This if it happened and continued seriously means that the services will stop their revenue from Apple and will decrease, so we find Apple issued New devices such as the watch and others, and you will have to issue devices such as glasses, the car and others to cover this matter in one way or another
Undoubtedly, a new technology will be solved ... and the remarkable development is that phone companies seek to present conferences from time to time to present new innovations that entice the user to buy their products .. Diversity in offering is a good idea .. But the question remains .. Is there a new technology that will close the phone market Smart ... Despite everything, people still love old things, as it is the beginning of the world for development ... and the human mind is still full of challenges.
Apple, in its career, witnessed a very large recession during the emergence of large screens, and Jobs stuck to the small screen through his famous saying, the phone is not a computer and the size of its screen should not exceed four inches.
At that time the iPhone deteriorated and Samsung almost snatched the whole loaf before Apple alerted it to start releasing large-screen devices.
Then again, Google backs down due to its reliance on a relatively small RAM and a single camera, then Samsung backs down to its total dependence on plastic b-carbonate, to return to glass and metal, restoring its prestige and we all remember the SXNUMX, which almost eliminated Samsung's dreams and then launched through the glass LXNUMX.
And without a prior warning, Huawei is stepping up with a missile launch through medium phones at reasonable prices, until it is almost controlling the market, so that Samsung returns with medium and competitive devices at competitive prices. More mid-range devices at cheap prices to stop the ambitions of Chinese emerging companies
From here it appears to us that companies such as Apple, Samsung and Huawei are very smart companies that follow the market and its variables, and that no one can outperform them.
But, as you know, there are weaknesses that have not been learned from their experiences, which is the design and the only design language that made the consumer not able to differentiate between the falaj sheep and the average except by reading the specifications. Medium phones with high performance. Companies must follow the same road while giving distinctive signs to the leading phone so that it is distinctive for the person carrying it.
It is inconceivable that the design language is completely similar between all classes of phones, apart from the different collages
No new technology will replace the mobile phone ... even in the near future
Ponder it
for every beginning an end ..
Of course
In my personal opinion, if Apple stays on this scale, it will collapse like any other
If it had lasted for someone else, Apple and Samsung, I wouldn't have called you. And your understanding is enough.
Peace, mercy and blessings of God
I do not know whether according to the editor to choose the title of the article, or if it is only for show, the title does not simulate reality!
All that is mentioned is true
Rapid and rapid development in hardware
Which caused the rapid development of the consumer who wants more and new
Here is a point: Will the phone market collapse?
I answer you no. If the development stops
Why?
Because the phone has become the consumer itself
So if the consumer forgets his wallet at home and has moved away from the house a day's walk, he may not return, blink, or care, and perhaps care a little
But if he forgets his mobile !! So it will be like a madman, an addict, or someone who has lost a loved one !!
Destination, the phone won't crash, not even its market
The consumer loves to renew, even if the renewal is in the form without additions
In Nokia we have a history of evolutionary stagnation. It has a formal or color change that lived for a period of time until it came to be removed by technological evolutionary change.
They also will continue their market and decrease their annual shares, but they are the kings of the market, so there is no competitor for them except themselves.
A giant like Apple is almost impossible to collapse, because it has multiple sectors other than the iPhone
I think specifically when I talk about iPhone devices that their sales would have deteriorated greatly if it had not been for the intelligence of her company in diversifying its other services and peripheral devices and linking them to the iPhone in one way or another, and this, in my opinion, will keep it in the market for a not short period of time.
Even if Apple does not succeed in the mobile market, this is of course unlikely
You will be lost from the biggest companies because it is not only iPhone
Apple knows how to get itself out of problems, believe me
Website design in the web is raining sweets and gifts 🙂
There is no collapse but rather a recession because people keep their phones
For a long period of up to more than three years
Ultimately, however, change was required for any recovery
New every three years, hey isn't that a reason
Change the design of the iPhone every three years 🤔
Apple seems to realize that
Thank you
It is impossible to collapse the hardware market in our time, the world collapses, society collapses, and the device market will remain Haha. This device market will evolve with time. The battery lasts with you often, it has a life, it charges quickly, and the components in the device are very strong. Every company is going to develop itself and develop its devices. We will see very terrible technologies. We were talking about impossible, and this technology came up, and the technologies came up a lot, terrible. We did not think about it, and after a long time we did not know what will happen. There are studies that talk about a technology that can become in contact with a person, for example, you have something with you. You want to send it to the second person. To light pulses and began to move and appear to the other person 🙄 Oh cover
Apple is developing eyeglasses, but the dividing line is always the level of alternative technological capabilities for phones
Only what is published about glasses and built-in devices does not loom on the horizon, but it has not reached the threat level.
I think that the phone market will develop further, its internal components will develop further, and they will contain miraculous processors through which they can do things that were considered impossible ... As for the idea of ending this is incomprehensible