There has been talk of crazy new Apple products in the last period. Mac Pro wheels sold separately for $ 699! And also that holder for the screen, which costs $ 999! Gosh. What are these prices? Do you think Apple users are stupid? Or does it not have sufficient wisdom in setting prices? Or is Apple already achieving its goal? Read on to find out the point behind selling outrageous products.
Is it money?
Of course these are very hyperbolic products. Of course, some people will buy. This is the nature of the case. No matter how expensive your product is, you will find the buyer. But the small number of buyers of these products will not contribute in any way to the profit of a giant such as Apple. Apple knows this well, so why sell at these prices? Or do these prices bring other benefits?
Not the first outrageous Apple product
Of course, wheels aren't Apple's first very expensive product. The company previously provided a book containing pictures of Apple products at a price of $ 300. It also announced a gold watch of the first generation, whose price is up to 17 thousand dollars, completely identical to the regular from the inside, and lost its value as a piece of technology after updates stopped.
Ad free
Imagine how much Apple is spending advertising on its products. Certainly colossal sums, isn't it? Well, there is another way to advertise and it is completely free. The company is selling wheels that cost around 2600 dirhams for the Mac Pro. The news fills newspapers and websites. Then the sale is announced, and another pandemic comes from articles that talk about its uselessness. The device is basically not moved much, the wheels will not help much, and the price is fantastic, etc. But journalists often tend to cite advantages but disadvantages. The Mac Pro itself is mentioned in the same article, and how wonderful, fast and customizable it is. Some of these articles can also compare the price of the wheels to the price of the new iPhone SE. Imagine buying the new phone for cheaper than wheels provided by the same company! Oh my God it's the dream bargain.
And if none of these things are mentioned, it is enough just to repeatedly display the name of Apple on television and the Internet to make you want to buy products or at least go to the store and explore them, which leads to a lot of purchase.
Maintaining its position as a luxury product company
It is true that Apple sells some of the most expensive products in the tech market, but whatever it is, it is not primarily a luxury product. Those of luxury that are defined literally as products that no one will ever need. The exotic prices, which you buy as your income increases just because you can.
This is where these products come into play. Apple always wants to maintain its image as a luxury brand. She wants to make her mark in the public mind that she is one of the producers of hard-to-buy gadgets that you can only see on YouTube or in her own stores. By selling some outrageous products such as wheels or a gold watch, this goal is achieved. You feel the luxury of the product and the brand as a whole. Even when you go to buy the cheapest iPhone at $ 399, you feel the value of the brand and the value of the product.
And so, sir ...
Apple dominates the advertisers and ad fans with creative ads. And also by building user awareness from a long time ago. It will not hesitate to create products that will not sell much of it in order to convey the required image of the company. And sell products that bring in real money. Like the iPhone and services.
And this, sir, is the intelligence of the advertisement.
Apple is strong in terms of design department, it puts the simple to great use of its beauty philosophy. But then, the prices of their products are exaggerated to the point of insanity, and this is a mockery of the consumer. Apple earns more than 50% of the actual value it spent making the product. I really hope that the prices will be reasonable and within the limits of people's purchasing power. We are not all corporate directors
Apple, its devices are undoubtedly very distinctive and an unparalleled operating system, especially the harmony of the devices with each other, but the price is very high and this high is unjustified, but they knew that whoever loves pays and we love and pay a shower, she has become like a spoiled bride whose requests are orders
Unfortunately, an illogical analysis
There is no room for complaining about Apple !!! It is strange, by God, the words are not logical, even the computer followed them to it, which is directed at a certain group of people, its price is naturally exaggerated.
In this field, Chinese companies will make wheels for Mac Pro and some accessories in shapes and types at a reasonable and reasonable price.
And the expensive thing is not a good product. How many cheap and fake products went through years working without problems and how many expensive products and advertisements in it faced problems and vice versa ..
The high price of Apple devices is justified, and it is a game from the Apple company, because if people see expensive devices they buy them with a guarantee that they are distinguished from other devices and companies.
I do not see that a good analysis and Apple's pricing at times is not justified ...
The problem when we do not trust Arab minds! The author of the article also has the potential to come to this conclusion and not inferior to MKBHD.
Apple is a great firm that says that she is truly magnifique
Apple is a big company that knows what it's doing
Wonderful analysis
A failed marketing policy that will not succeed over time.Over time, the consumer will increase awareness and will not buy these silly products just because they are from a reputable brand.
Ok, why do companies follow it and increase its prices if a failed marketing policy does not work with the passage of time, as you say 🤔
In what year will that happen? Such a comment people made XNUMX years ago.
Frankly, Apple products and their operating systems deserve and what distinguishes them by the service of after-sales service .. Apple is a symbol of luxury
Honestly, I see a failed justification for the purpose of defending an exploitative company, unfortunately, and the evidence for that is if another company did the same thing, it would not have had this same failed justification, but rather many criticisms. This is evidence of drumming, unfortunately.
In the end, if you like a specific company or device from a company you love and its prices are unjustified, reduce its advantages and disadvantages and say that its price is not justified and does not justify such an illogical justification.
This, sir, is the secret of Apple's power over the rest. Thanks for the article always waiting for your pen
Thank you for this nice topic
Thank you effort
A luxurious company and a strong logo, but unfortunately it took advantage of the situation to increase prices and this is because the consumer follows the name and the slogan
The MKBHD video was released hours after the article was published and days after it was written.
Really even enemies for Apple
They did free ads for Apple
Sorry, despite all the comments, the article's title does not express the content at all ... The author did not answer the reasons for the exaggerated increase in the prices of Apple products ... This article is only a paid advertisement for the author of the article, but it is cheap propaganda and a cheap way to make many minds laugh
There's no strength except in Allah Almighty
I will talk to Dr. Karim, the author of the article, to get a percentage from him, thanks for the warning.
This is for one reason that the article did not reach your level of intelligence as a recipient, we understood what the writer wanted to deliver, and no one would urge or force you to buy any product.
I hope, by God, if Apple would pay attention to the iPhone Islam and pay him 🙏 A useful article that provides an idea about one of the tactics of building a business identity ..
In the name of God the Merciful
I have a different opinion. What if you worked hard and gathered the nation’s arms from creators and determined to rise to make an authentic phone better than these advertisements for foreign companies concerned with quick profits.
One of the stupid types of consumers is the one who gasps behind every product just because it is related to the name of the illusion company himself, that he shares his interests with it more than his affiliation with even his principles
And the stupidest of this type is those who complain about the lack of large additions to the iPhone in order to rush to buy it every year
In my opinion, a normal person does not buy a phone at an exorbitant price unless he is determined to keep it for as long as possible so that the device is able to serve it
The writer is amazing, a professional, may God bless you
I congratulate you on the article
Hat up for the professor, the author of the article on these conclusions in the introduction of such products by Apple
And while I am following the well-known Youtuber Marcus about his review of the wheels and the idea of the episode was revealed an hour ago, glory be to God, he mentioned the same conclusion of Professor Karim that the goal of the wheels is to draw a picture of the luxury products from Apple to the consumer
And also, it is free advertising for other products
Very smart idea
Certainly, Apple did not do such a thing by chance. Certainly, it made studies and benefited from previous experiences, and then there are people who buy the brand only because it is a luxury brand regardless of its quality and even the need for it, and this falls in love with appearances in most cases.
Marketing hoaxes are a creative theater that will not be easily understood by the consumer mentality of the fastest, the largest, the smallest, the yellow, the green, the dank ,,,, and other consumer qualities that no one can prepare among the crowd of competition.
The brand, the luxury and the method are what makes the apple reign supreme on the throne of companies, so a different idea is not just a slogan.
Understanding things wisely is not just spontaneous.
The exploitation of the entire life cycle of the product and its fit in an apple action bubble that shackles the user has become a matrix movie, but in another way.
Despite that, I do not describe Apple's products with the predominant luxury because it is true luxury, but the price compared to the claimant of luxury is nothing to mention, especially if you know how to buy its products at half price instead of the trap called the apple store while it is dedicated to the laughing stock and the magic of the apple propaganda.
Wheels and even the carriage were not a target, but the user's imagination is the goal.
Apple's luxury is unmatched
Incorrect dear Most of the people around the world buy apple products
Commercial intelligence, but this is not the only reason for Apple's success, as it has also succeeded in creating and maintaining an independent identity, in addition to the quality of its products and the lack of exposure to piracy or technical and industrial havoc.
Too many consumers have turned to the Android system because of the very, very inflated prices. An Android device does twice as much money the iPhone does for half the price
Maybe these wheels are smart
I hope that Apple fans will not be angry at what I will say, but the truth is that Apple fans love to buy everything new even though they have the product that precedes it.
For example, you find that one of them owns an iPhone X Max, and when the device that comes after it, which is iPhone XNUMX, is uninstalled, he begins to buy it to the point that we see pictures of congestion with every iPhone .. Is this reasonable?
I am not saying that Apple products are not of high quality, as they do not need to be explained, but when buying a device, the buyer is supposed to stay with the buyer for at least two years.
But, to be honest, the only product that I want to buy is the watch, as it is of quality and wonderful discoveries, and in this case I will have to buy an iPhone
As for the fact that I buy an iPhone every year because it has an increase in the number of cameras, this is an exaggeration, extravagance and foolishness
The pencil is more beneficial to mankind than these wheels, unless the wheels have a technology that is useful for pushing large weights with less effort than traditional wheels and then applied to heavy industries, medical or any smooth surface.
I am a fan of Apple products (except for the watch), but I think this article is very practical
This is not a good strategy to advertise Apple products
This increases criticism and aversion to exorbitant prices and ridicule
We all know how they mocked the $ 999 Mac stand, and we know how Samsung mocked the notch (the unforgettable advertisement), and now I haven't bought a new iPhone device for more than two years because of the notch, and I haven't and won't buy the square Apple Watch unless it becomes round.
Apple's intransigence in prices and specifications affects its sales and not the other way around
A watch that whoever left it will not harm her, as it is the best-selling smartwatch in the world ...
Regarding what you mentioned about the iPhone, its sales are still the strongest
Well done .. an excuse worse than he did .. and I feel embarrassed as I read 🤦
On the basis of not purchasing these products, Apple, for example, will collapse
The numbers and reality prove that they are right and that you are wrong
An effective strategy !!
Thanks for the article.
One sure thing in the Apple world is a good product
And this actually shows the products and services and the long life of those products in the hands of the users
It is also certain that Apple uses its name in everything it wants to sell
It is also certain that it always finds its way in our affluent Arab countries
Apple Pencil is above 500 riyals and it does not enjoy the features of the free Samsung Note Pen. The old keyboard 600 Ribal The new 1000 riyals The high price does not mean the quality of the product in Apple, but rather neglecting the users