In its ongoing dispute with Apple over transparency of app tracking, Facebook has announced that it will encourage users to: Allow tracking But by adding a new context of its own, Apple changed the warning window through which it allows applications to be tracked and not.

Facebook encourages users to accept app and website tracking!


The App Tracking Transparency feature in iOS 14 will require developers to receive user consent to track their activity across apps and websites and to access their device's random ad ID. A prompt will be presented to users with the options of "Allow Tracking" or "Ask the app not to track" when opening applications that you want to track their activity, such as Facebook and others.

If the user chooses "Ask the app not to track," Apple will block the app developer from accessing the user's advertising ID. The developer is also required to respect user tracking preference in general, which means that they cannot use other methods of tracking the user, or their app might be removed from the app store.

After a series of attacks on Apple in recent months that claimed in part that transparency of app tracking would harm small businesses, it now appears that Facebook has changed its approach and will now actively encourage users to "allow tracking" and said:

As we shared last December, we do not agree with Apple's approach, but we will display their demands in our applications to ensure stability for companies and people who use our services. Apple's new claim indicates a trade-off between personalized ads and privacy; In reality, we can provide both. Apple Prompt also doesn't provide any context about the benefits of Personalized Ads.


Facebook encourages users to track

The Facebook app will display users a screen in the app itself, before showing Apple's demand for transparency of app tracking, providing information about how the company uses personalized ads, which it says supports small businesses and keeps apps free. The company has warned that users who refuse to be tracked "will still see the ads, but they will be less relevant."

Approval of these claims does not result in Facebook collecting new types of data. It just means we can continue to give people better experiences. We feel that people deserve the extra context, and Apple said providing such context is permissible.

Facebook is now believed to be preparing to file a lawsuit against Apple over its app tracking transparency feature, as the company accuses Apple of being anti-competitive.

Do you see that this is a good behavior from Facebook? Do you really expect that to benefit her? Let us know in the comments.

Source:

macrumors

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