Sometimes news of medium importance appears that does not deserve to be devoted to an entire article, so we present a weekly compiled article to make the reader aware of various news and make sure that when he follows us, he will not miss anything.

News on the margin the week of February 7-14


An upcoming conference from Apple on March 25th

◉ Several reports stated that Apple is planning to hold a major conference in Steve Jobs Hall at the company's headquarters on March 25th. This conference is devoted to uncovering media services, videos, and subscriptions in this field. The service, as the reports say, will be "an Apple intermediary", meaning different video services and channels that broadcast on Apple devices.

◉ New leaks indicated that Apple has already signed agreements with a number of publishers to broadcast through the new services, and Apple gets half of the revenues "50% -50%", which is a greater percentage than Apple gets from the software store "the third there." The leaks indicated that there is already approval and satisfaction from publishers, although the percentage is large, but they are expected to reap millions of customers from Apple's high-income and spending users.

◉ Bloomberg reported that Apple has sent invitations to a number of celebrities and actors in Hollywood to attend its next conference on March 25 to unveil the video service system.

◉ Sources indicated to CNBC that Apple will launch the service in April, a few days after the conference, and this means that the company already has enough publishers to start broadcasting and service.

As a reminder, the previous service is videos, movies and series from various sources; As for the end of the year, it is expected to launch a new Apple TV 6th and provide its own video service, which is content owned by Apple itself, and it was the one who filmed and produced it, just as Netflix does, which owns exclusive content of its production.


Tim Cook is a member of the White House Labor Rights Council of Advisors

The White House announced the appointment of the president of Apple Inc. as a member of the advisory board of "advisers" to US President "Trump" in the field of labor laws and regulations. The council includes a large number of heads of companies, universities and major American centers, such as the CEO of Visa, the director of SAP America, the president of IBM, the president of Walmart, the president of "Siemens America," and other celebrities. Tim Cook's appointment may hint at an improvement in relations between Apple and the US president, who has long attacked the company in several previous meetings and statements.


An American iPhone user spent $ 79 on apps in 2018

A study by the SensorTower Center showed that iPhone users in America spent an average of $ 79 on applications last year, a percentage that means an increase of 36% compared to 2017. Games topped the field of spending with $ 44 and an increase of 22%, followed by entertainment applications $ 8, an increase of 82%, then Music $ 5, Media Apps $ 4.4, Lifestyle $ 3.9. It is mentioned that the report does not include service spending, that is, it does not mean that you use the Uber application that your spending is calculated in it the cost of your trips or purchases made from Amazon are calculated, for example. It only calculates the spending to buy things related to applications or games only and not services in the real world.


Apple's self-driving car is lagging behind in efficiency and Google is the best

The DMV revealed its self-driving cars report during 2018, and the authority said that Apple ranked last in autonomous driving efficiency. Efficiency is measured by the number of times the system stops operating and the person in the vehicle switches the ride. According to the report, the Apple car encountered 544 times in a distance of 1000 km, which means a malfunction and a disconnection of control every 1.8 km. As for Mercedes, the malfunction appeared every 2.3 km, Honda every 3.5 km, BMW company every 7.3 km, Nissan had a malfunction every 336.8 km and General Motors GM had a malfunction Every 8327.8 km, Waymo Company topped the list with 1 malfunction each 17847 km distance.


Apple supplier Largan prepares to support Apple's triple camera

Reports from sources close to Largan Precision, Apple's primary supplier of lenses, revealed that the company is currently expanding its production lines in order to prepare for Apple's support for a third camera, which means for them an additional lens that Apple needs to purchase. The company had revealed a decline in profits and revenues of 20% at the end of last year due to the decline in the sale of the iPhone and thus their lenses, so an expansionary step to increase production lines cannot be explained by the expectation of an increase in the sale of the iPhone, but rather that the iPhone itself will increase the number of its lenses.


WWDC-19 will be held in San Jose from 3-7 June

Quasi-officially, it was confirmed that the WWDC19 Apple Developers Conference will be held this year from June 3-7, by a leak from the official authorities in the city, because according to the regulations there, a large conference was held that needs government and security approvals, and this is what Apple did. The leak came in a document about the conferences and events that take place in the month of June, showing the date and place of the conference. Later, the phrase WWDC was removed from the government website, but the date remained reserved.


The number of iPhone users in America reaches 189 million

A report by the CIPR Center revealed that the number of iPhone users in America continued to increase to record numbers at the end of 2018, reaching 189 million users, an increase of 14% compared to December 2017, when there were 166 million devices. Apple also achieved an increase of 4 million devices in the last 3 months (it was 185 million at the end of September). The report added that the average price of the new device in Apple reached $ 839 and said that the company sold 62 million devices last quarter.


C To Lightning Cables Are Coming During The MFi Days

Finally, after it was exclusive only to Apple, and any other company is prohibited from manufacturing it. Anker revealed that within days, it will be rolling out Apple's C To Lightning MFi certified cable. The cable is a must for anyone wanting to fast charge with various Mac PD chargers. And Apple was selling the cable at $ 20 and did not authorize companies to manufacture it, which made many people deprived because Apple's cable is known for its very poor quality. Now, with the statements of companies like Anker that they will manufacture the cable, the matter has become better, especially as it comes with a lifetime warranty from the well-known American company at a price of $ 16, less than the price of the original Apple cable.


Rumor: iPad mini 5 will only come with a hardware update

A rumor has revealed to Macotakara that Apple will keep the same size as the iPad mini 7.9 inches, but with major improvements in performance such as a faster processor and it is said that it will be the A11 or A12 and will support the Apple Pencil and major improvements in the camera and microphone position. But some news said that Apple may support the first generation of the Apple Pencil and not the new version that ships from the iPad itself.


Miscellaneous news

◉ Amazon has offered iPad 2018 for sale at a reduced price. The discount reached 24% for the 32 GB Wi-Fi version, which became at $ 249, and the lowest reduction was for the 128 GB Wi-Fi and Networks version, which became $ 479, meaning only a 14% reduction.

◉ Apple has appointed Frank Casanova as AR Marketing Officer, a new position that was created for the first time.

◉ Apple announced a contract with the US Department of Defense to provide its "Health Reports" feature to veterans (ex-soldiers).

◉ Reports revealed that Apple may continue to provide a Lightning cable with the upcoming iPhone, as well as a traditional 5W slow charger and a traditional speaker with the same port. Step C of iPhone will be postponed for next year.

◉ Several times, there was an exchange in the value centers of the largest companies with a market value this week between Apple, Microsoft and Amazon, and the situation was resolved until yesterday in favor of Microsoft with a value of 819.5, followed by Amazon 805.6, then Apple $ 802.4 billion

Netflix announced the addition of the smart download feature for iOS devices, and this feature identifies what series you are watching and automatically downloads new episodes when available.

◉ Apple has merged the team of engineers who work on the communication chip “modem” to the team working on developing and designing the company's chip, as part of its endeavor to develop its own chips and dispense with Qualcomm and various other companies. It is reported that Apple spends 3-4 billion dollars annually on telecom chips.

Apple officially announced that it will introduce a modified version of the iPhone 7/8 in Germany to bypass the ban on the sale of violating Qualcomm's patents.

◉ A report revealed that Apple's Enterprise License was used to download pirated applications.

◉ Apple was forced to post a clarification on the slowdown of older devices on its home page in Italy.


This is not all the news on the sidelines, but we came to you with the most important of them, and it is not necessary for a non-specialist to occupy himself with all the wandering and incoming, there are more important things you do in your life, so do not make devices distract you or distract you from your life and your duties, and know that technology is there to make life easier And she helps you, and if she robbed you of your life and preoccupied you, then there is no need for her

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