Despite an aggressive campaign against Apple's strict anti-tracking rules, which prevent companies from tracking users' activity for ad targeting. Facebook CEO Mark Zuckerberg said that Facebook will be "in good shape" when Apple launches an app Transparency of tracking applications It can even take advantage of these changes, and it is able to manage it for the company.
Zuckerberg said: “It is possible that we may be in a stronger position if Apple’s privacy changes encourage more companies to do more business on our platforms to reach the largest number of customers, at a time when it will be difficult to find customers outside of Facebook.
Apple's upcoming privacy changes will inform users of the device ID tracking and ask them if they want to allow it or not. The tracking is based on a unique identifier on each iPhone and iPad called IDFA. Companies use this identifier to help target ads and estimate their effectiveness.
As CNBC points out, this Facebook statement is by far the most optimistic about Apple's application-tracking transparency rules. It was possible that Facebook would change its mind because it became clear that Apple had no plans to reverse the order to implement transparency of application tracking, and Facebook's attempts to stop or modify it did not help.
With the launch of iOS 14.5, apps like Facebook will have to obtain explicit permission from the user before accessing the iPhone's advertising identifier or IDFA, which is used to track usage across apps and websites for ad targeting purposes.
And Facebook has criticized Apple's planned privacy updates, as it protested against Apple's decisions in international newspapers and in full pages, aiming to put Apple in the position of the enemy for small businesses. Facebook claimed at the time that companies using Facebook's advertising tools now would suffer because they would no longer be able to target ads as effectively as possible.
In July 2020, David Wehner, Chief Financial Officer of Facebook, said that privacy changes in iOS 14 could harm our company's ability to target ads to users. And in August 2020, the company said the changes could lead to a drop of more than 50% in its audience network. As well as the advertising business, which represents less than 10% of the company's net revenue. The company told investors during its fourth-quarter earnings in January that Apple's changes could begin to affect Facebook's business as late as the first quarter.
App-tracking transparency will affect view-to-display conversion tracking on Facebook, allowing ad companies to determine how many people have seen an ad and haven't clicked on it, but who have subsequently made an ad-related purchase. IDFA allows Facebook to match those who buy an item with those who have seen an ad, but without IDFA, advertisers will not be able to accurately measure the effectiveness of Facebook and Instagram ads.
Facebook braced for the change by introducing more commercial products. In 2020, Facebook and Instagram stores were introduced. These features allow companies to directly insert their product catalogs on the most popular Facebook apps, and they can sell goods directly through Facebook and Instagram.
According to CNBC, Zuckerberg said on Thursday that Facebook already has 250 million active stores on its services and XNUMX million people are actively using the stores feature.
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Thank you for the effort  
Finally, Zuckerberg succumbed to the fait accompli after all his attempts to mobilize public opinion against Apple, but the majority of people see that it is useful with the Apple plan, and also Apple cut the road with the issue of harm to developers and small companies, so it reduced its commission for businesses close to one million dollars to XNUMX% instead of XNUMX% And I pulled the rug under his feet.
For all this person is malicious and has no ethics or respect for people's privacy, and perhaps this is a maneuver to accommodate the situation until he manages another method of espionage.
Thank you for this nice topic
Thank you so much 🌹
Please, I want a Facebook program for MacBook and thank you
Thank you for this nice topic
Frankly, the step of making the 'activity tracking feature' controlled by the user puts us users in a position of strength and this is counted for Apple, but what I would like to point out this does not make Apple a national hero in my view, and the user does not have to sanctify her and set an example with her as he does what we call them b “Apple Fan Boys”, all there is to it is that Apple wants to keep the cake for itself, in a method that remains a company and what matters to it is profits .. Also, as long as its system is closed source, no one knows what happens between the lines of its code
You won't be able to hack Facebook maybe a little, but you won't be able to hack it all
Or perhaps Facebook is creating another company to track users, but rather the start of a normal communication site, and when entering while in this Apple does not know and Apple expects that it is a normal communication site and then the new company but rather hacks automatically
This was my expectation
Then ask me what about Facebook
Face will close, showing it a window written on it, and an application that you must download to Facebook will no longer work. This application instead of Facebook
But the new company should be disguised and claiming that it is Facebook, but inside it is not Facebook, so Apple does not know
Sorry for the long comment or story, but that was my expectation
And peace and mercy of God be upon you. Tell me whether it is correct, or I am wrong, but this is my expectation
I liked the story. But the expectation is outside all expectations 😉
It is possible that Zuckerberg will use the tool developed by the Chinese Advertising Association CAID