It can certainly be proven that the iPhone was the product that made Apple A $ 2 trillion companyThis is a fact because Apple already sells a lot of iPhones (more than $ 65 billion as mentioned in the last quarter of the financial report, and these are sales Only a quarter of a year). But the moment the iPhone devices are not the best smartphones, they do not have the best cameras, screens or batteries, and there are devices that may be better than the iPhone, but people love iPhones, why?
People also love the iPads, Macs, and everything Apple produces, yet none of these are Apple's most valuable products. For that matter, it is not the most important thing that Apple sells. The most valuable thing Apple sells is trust.
Before we explain why it is worth asking a question: Is Trust Really a Product?
To answer that, it is important to understand what people are actually buying when purchasing a product from Apple. Take the iPhone for example, they definitely buy a device with glass, aluminum, an A14 processor, and cameras. When people buy something from Apple, they buy an experience, they expect the company to offer something to please them.
They expect that when Apple says that the experience of this device is great, that its performance is distinguished, and that these features work efficiently, Apple is sincere and gives a user experience that exceeds even expectations. They trust Apple to deliver real promise and real benefits, and they don't have to understand things like Universal Binaries and Rosette 2 To see if their applications will run efficiently.
They expect it to "just work", which is why when nothing works as expected it is very disappointing, which is why so many people talk about the way the company runs the App Store, and the many restrictions that Apple puts around its devices.
People expect more when the trust sells.
They expect that what they buy will respect their privacy and will not attempt to monetize their personal information. Some might argue that the thing that separates Apple from its competitors - its core brand value - is actually privacy, but we don't think that's necessarily true. We think Apple's push to make apps respect your privacy is another aspect of how it has continued to build an enormous amount of trust with its users.
If a product is something the company sells, then what Apple sells - and the experience its customers buy - depends entirely on trust. And this turns out to be more valuable than any product the company might sell.
Trust is always your most valuable asset. It's the only reason why anyone would freely give you money in exchange for the thing you make - because they have confidence that they will do what you say. They are confident that you will fulfill your promise.
If you don't, or if you break your promise, you lose confidence - and it is very difficult to earn again. This is why people don't like Facebook. This does not mean that the application is particularly bad, it does not mean that people do not like to communicate with their friends and see pictures of their families, they do not trust the people who make Facebook and that they have their interests most importantly in mind.
Apple is not perfect. There are a lot of things we wish Apple could do differently. However, ultimately the best thing Apple always does is build trust with its users.
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Thank you for the effort  
Thank you for this nice topic
Well done
Yes, I buy trust from Apple in the manufacture, software and updates
I agree with you in terms of trust in services and the Apple brand as a company and its honorable history, but for me the confidence of Apple products has begun to decline from before.
Due to the reduction in the quality of the endurance of the devices, especially in the iPhone, I remember the iPhone 5s that bears a big difference from the iPhone 10 currently - and it is with me - so I consider old devices to bear more than new devices, thank you and this is my personal opinion and it is not necessarily correct.
Thanks for everything
You believed God bless you Phone Islam
Thank you so much 🌹
I do not trust all companies
And buy what suits me
My phone is iPhone 6 Plus
Laptop Surface Pro
I used the Fitbit clock period
All of them are excellent products
But it is not related to allowing a company to own it, so that it is eager to acquire every product under the guise of loyalty
Peace and mercy of God
The author of this article has a relationship with marketing from near or far
And he knows very well that confidence is the engine of the wheel.
We actually buy XNUMX% from Apple trust, and other percentages are distributed over services and capabilities
For example: Most of us buy bread from the bakery
We do not buy haphazardly, but rather look at the cleanliness of the store and its owners, and of course the cleanliness of the bread they offer. These standards make us buy once and more than once until we come to consider it the best option.
But if a day happens and one of these criteria breaks down, that will lead to destabilization and erosion of confidence.
Apple is only like a bread shop, which applies what applies to it, except that apple bread is as hot as the oven in which it was prepared.
I am in love with camel, all its products are of the highest quality, usefulness and usefulness, and I will not love anything other than apple unless it is more beneficial to me. Our Prophet Muhammad, may peace and blessings be upon him, said: “Be careful what works for you.” And yet it is still apple in the top, if it weakens or lags behind. Every accident has a recent. God knows .
Indeed, Apple deserves to be trusted because it is the best and the best every year. You are a thousand good
Is Apple on its way to conquer the world by taking advantage of this point? Who knows..
In any case, it is the best, and this cannot be denied even from the users of other companies, who are all below the apple. Nothing will change. It will continue to dominate until a real competitor comes with a real value worthy of displacing it and perhaps showing it for what it is.
A note that you will not forget, dear user: in the past, the present, the future, whatever you choose, whether it is the elegant fake apple, perhaps, or its content from despicable companies, no one without exception is his priority.
A mountain, what wind will shake you forward, Apple, with regard to the prices, you are angry that you buy Apple products if you see the prices being exaggerated. I go to Android, Plastic and the sterile system. My warm greetings to the lovers of the Apple giant, the pride of modern industry.
Article devoid of credibility and too much drumming for Apple
My dear friend Ali, I hope that when you criticize the article and say that it contains a lot of drumming, you should mention to us what are the false points in which the drumming was done, and it is contrary to reality in order for us to benefit from you as you may have information about Apple that we do not know and thus we have benefited Your information, advice and thanks.
Yes, I have a company and every day this confidence increases ,,
Essay the least that can be said to be the beauty of beauty💐🌷🌺🌹💎.
Now I am confident that Apple knows that many people will be satisfied
Yvonne Islam, you departed from the text with excessive drumming of Apple. Yes, Apple makes good devices, but this does not prevent us from ignoring many of the faults. Among the most prominent of them is the exaggerated prices, very, very, very, very ... the last rudeness from Apple that it sells Mac Pro wheels for $ 700. I swear to God, I couldn't digest this price. Four wheels for $ 700 !!!!!!!!!!
I hope one day to see you criticize Apple instead of drumming in every little and every major. Apple is already committing crimes against the customer that it has kept quiet about.
True, their prices are very expensive, but there is no obligation to purchase them. For example, if the wheels were offered for a hundred dollars, I wouldn't buy them, and I can buy four regular wheels for only ten dollars.
For me there are other things
Apple devices are known for their quality and after-sales support. I have tested an iPad under warranty. They thankfully replace it with a new one. The store has excellent programs and applications that cover all tastes and we come to its price after use. It remains at strong prices at most times.
Apple is a world from other worlds👍👍
Just destroy the screen, battery, or camera, and you are out of warranty and know the true after-sales service
Yes, I believed, this is the title of Apple's great confidence ladder of mounting success
Thank you, well, well, Apple, antiques
I frankly do not agree with this topic explicitly
But Apple devices are the best in performance
Maybe the opinion of others is not like me, but I do not agree on this
Peace, mercy and blessings of God,,