Usually we benefit from technology companies by buying their products only, but there are still many other benefits, such as learning about their way of thinking and applying it, and we have reviewed in the first part of the article - you will find it through this link- How not to develop yourself leads to a contraction of your capabilities and an end, and also not to let hostilities lead to self-harm and also that success is not permanent and other things that you find in detail through this link. In this article, we continue to analyze the mindset of the big companies in order to unlock more of their secrets.

Note: In the following lines, we will analyze the performance of companies and explain how you think and how you plan, why empires such as Nokia and Blackberry collapsed, Apple and Samsung rose, and most importantly, how do you benefit from them in your ordinary life or your work. At the end of the article There will be a "note" we recommend that you read it because it will clarify some important matters and remove some of the misunderstandings that may occur.

You have a financial problem? If I spend more (Jobs)

the story: At the beginning of 1997, Apple was hit by a huge financial crisis and neared bankruptcy, and hopes were attached to the president of the company, who was appointed a few months ago to save it, and the new president's decision was that Apple will spend more money to save itself from bankruptcy. If someone else said this, other than "Steve Jobs", he would not be accused of madness, but this is what happened. Jobs persuaded his friend and arch-rival "Bill Gates" to invest $ 150 million in Apple. The result became Apple as we know it now. In October 2009 Nokia announced losses for the first time, the board of directors decided to ignore this matter as temporary, and many months later they announced the rescue plan by reducing the money spent, closing factories and laying off half of the company's employees. The result is Nokia as we know it now.

Interpretation andthe lesson: If you told someone that you were suffering from a financial crisis and he replied that you should spend more, you went with this friend to the mental hospital, how do I suffer from a financial crisis and spend more ?! It makes sense to spend less. But this is the opposite of what Apple and Jobs did. As he explained later, that exposing you to losses means that your current capabilities and capabilities are not sufficient. The solution is to spend more in research and education to acquire new skills that develop your capabilities and increase your income, but if you reduce spending, then you reduce your skills and this leads to this. Until the income decreases, then your expenses are reduced to match the new income, so the provision for development decreases, so the income decreases further, and so on until the current you end up to zero.

How many of us decided to cancel the idea of ​​taking courses and training courses because we are facing a financial crisis and income decreases with time? Has the crisis ended after you canceled the courses and developed yourself ?! I guess you now know why.

Risk secret of success (Samsung)

the story: In 1995, Lee Kun-hee, the owner of Samsung and the son of its founder, decided to change the philosophy of his company and to succeed in the difficult struggle in markets not prepared for it, for example the share of its phones in Korea is only 10% and Motorola 60%. Lee said that the company will from now focus on research and development of internal products such as screens, memory cards, processors, etc., and set up a long plan, and this decision led to a reduction in the company's profits, but he insisted on the plan and building a solid ground for the company to launch and in 2005 it overthrew Sony as the largest Electronics factory, and in 2007 it surpassed Motorola and became the second largest manufacturer of phones in the world, and in 2010 it was producing 97% of the world's production of OLED screens, 40% of memory cards, 26% of LCDs, and others. And now Samsung Samsung is the largest manufacturer of phones in the world and its biggest customers are "Apple and Sony" its competitors.

Interpretation andthe lesson: Lee's decision was difficult for a company the size of Samsung Electronics to change its strategy, but he insisted on taking the risk and that if you want to go out, you have to build a solid ground to stand on to go, and this is what he achieved for me. This provides us with two lessons; The first: You have to prepare yourself well before starting your project or any matter you submit to it, otherwise you will continue to struggle and suffer and say, "I had learned such-and-such before taking on this matter." The second lesson is that the higher the risk ratio, the higher the return - for this illegal business generates huge profits because it has great risks - and risk is a difficult thing because if you fail you will lose everything, so make sure that this path will not be taken by many, if your decisions are “I will The guaranteed thing, ”so make sure that there are millions doing the same thing and taking the same guaranteed path, and you will become“ one ”of those millions.

If you do not take risks, do not be surprised that you are getting what others get, because you are simply "content" as others do, so why do you expect to get something else other than them? !!! And the verses of poetry recalls, “He who fears climbing mountains will live forever between the pits” and also “Whoever knows the consequences dies with pleasure.”

People do not buy "what" but buy "why"

the story: Apple's way of displaying its products has a special charm, no matter how much you hate Apple and its products, but you enjoy the display and advertising, but have you noticed that we rarely hear Apple mention that its "faster" device, for example, when Apple reviews the feature, focuses on "why you made it" and how it will make your life better and better. If you browse Apple's website now And I went to "FaceTime" and you wouldn't find Apple saying that FaceTime is the best quality, or, rather, there are phrases like "When you can't be there, at least you can be on the screen" and also "Share the beautiful news with your friends or even say to whomever you love and who you are." Good Night Traveler ”Apple sells you feelings and makes those who read say" I want to feel this feeling. " So why does Apple do this and why not focus on features mainly.

Interpretation and lesson: Various companies connect the customer to them through the specifications, and therefore if you find these specifications elsewhere, he can easily change his device, while Apple connects them with beautiful feelings - Apple uses dozens of ways, not just words - so non-Apple users wonder why its fans stand in front of the stores, and why not They are convinced that the "x" feature is better at Samsung, for example. Simply because it is not unreasonable to tell someone to leave feelings of psychological comfort and get this plastic box, it is better than your feelings. You will also find a large number of Apple users when they criticize Android, because they say, "insecure and slow," and they say, "I did not feel comfortable with it, I felt that there is something missing, not beautiful." From here we learn That if you want to build strong bonds with those around you from among your family members, your family, or even your company's clients, do not make the link a material thing, if they got it from another place they leave you, but rather make the link a feeling and feelings that they will not get in another place except you.

Conclusion:

1

The meaning of spending more does not negate that you should look for wasted money in secondary matters and luxuries and get rid of them. Rather, what is meant is that the time of the crisis means that what you spend to develop yourself is not enough, and you have to add more.

2

When we mentioned Samsung’s risk of changing the strategy, and we urged everyone to take a risk, this does not mean that it is risking a rushed rush. Samsung studied the field well and then took the step and it was not a momentary decision. What is required is that you study the field well and seek to take all precautions, but of course there remains an unknown and an uncertain future, no matter what You will not study it up to 100% safety.

3

Apple's use of feelings does not mean that it offers unworthy products and then laughs at the user with some emotion. Apple seeks to add a strong link that its competitors cannot match. Whatever Samsung does, for example, it will not associate its user emotionally with its devices as Apple does.

4

The lessons learned from the way companies operate you can apply them throughout your life, whether with your family, work or community without restrictions, except that the matter that you will apply in it violates religion and morals.

You can review the first part of the article, in which we reviewed many other points, via this link

What do you think of the thinking ways of big companies? Do you think it is really useful to us? Share your opinion

Information sources wired | wikipedia

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