[13] Geniuses who made Apple: Bob Mansfield

A few days ago, all technical sites reported a secret decision by Apple to make Bob Mansfield the main responsible for The Secret Car Project That develops it. This decision re-talked about the former leader, whose news disappeared for several years. Who is Bob Masfield and why is his appointment such a big news and a car boost?

Bob Mansfield is one of the oldest leaders of Apple. After Bob finished studying at the University of Texas, he started working in one of the sectors of SGI and rose to become the vice president of the engineering department of "Raycer Graphics". In 1999, Apple acquired this department and Bob moved to work for Apple and got the position of vice president of hardware development. Mac and oversaw the rise and spread of these devices and their return to competition in the era of Jobs. He was specifically responsible for the iMac devices that he had revealed months before his appointment, as well as the MacBook devices that were issued during his leadership of the department.

In 2010, a major disagreement and incompatibility occurred between Steve Jobs and Mark Peppermaster, head of the hardware and devices department in the company, and the owner of this matter is a problem. IPhone 4 network Here, Mark resigned, and then Jobs decided to appoint Bob Masfield to replace him. Indeed, he oversaw the launch of the Mac Retina for the first time in 2012, the iPhone 4s and many other devices.

Until the surprise in June 2012 that Bob would leave his position at Apple. The news was surprising because it came days after the WWDC conference at the time, and Apple devices were achieving exceptional sales, but two months later, Apple issued an official statement saying that Bob is continuing in his position. The news at the time said many reasons, including that Tim Cook sacked Bob's opponent and enemy, the founder of iOS, "Scott Forestel", because of the mapping scandal. Other news talked that Tim gave Bob $ 85 million in shares in the company and agreed with him to continue for two years and get bonuses and incentives equivalent to an average. 2 million dollars a month. In conclusion, Tim Cook sought various ways to keep Bob, and indeed a statement was issued a few months later that Bob would continue in their position for "two years" followed by another statement that Bob would not be in his traditional position and he is in charge of equipment, but he was appointed to a secret position, which is "in charge of future projects" and this section Tim Cook follows directly.

After 9 months of assuming the new position, Apple removed Bob from the list of leading Apple executives, as well as deleted his CV from its official website, but confirmed to reporters that he continues in the company but leads a special team for upcoming projects. The news talked that it would be the Apple Watch, but with its release, we found that “Jeff Williams“He was responsible for it and other news it was about Apple TV. A few days ago, Bloomberg newspaper reported that Apple decided to accelerate the pace of work in its own car and appoint a large number of expertise and leaders and make the secret leader "Bob Mansfield" the leader of this project because of his vast experience in the company.

The newspaper pointed out that Mansfield decided to divide his huge team, which now includes employees from Apple, Tesla and BlackBerry, battery companies and various cars, into 3 teams, the first is the self-driving car system development team and will be led by John Wright, the sensors division led by Benjamin Lyon, and the hardware division led by DJ Novotny. Apple is in research due to the appointment of new leadership and possibly the creation of a specialized automotive research division with a former Ford flagship. These sections report to Bob Mansfield, who reports to Tim Cook. Newspapers reported that the Apple car will be issued after 5 years, that is, in 2021. Bob’s appointment was considered by many to be a big step because “Bob” succeeded in his previous leadership and all the departments he headed achieved impressive successes. Does this matter be repeated with the car?

 Review previous parts:

• Apple's main founder Steve Wozniak
• IOS and Mac administrator Craig Fedrigi
• Apple's third unknown partner Ronald Wayne
• Marketing Genius Phil Schiller
• CEO of Apple Tim Cook
• Former Apple CEO John Scully
• A design genius Johnny Ive
• Turn Apple into a real company Marc Marciola
• Responsible for all Internet services Eddie Keough
• Apple's Chief Financial Officer Luca Maestre
• Operating Manager and Apple Watch Jeff Williams
• Apple's lawyer and legal shield Bruce Sewell