Facebook, Google, and Apple, the battle of ads and privacy

Privacy in the tech world is at the center of an endless debate. And the place of permanent dialogue not only between individuals, but between various companies and governments. Sometimes governments want to disclose personal information to users for reasons related to them, and other times governments criticize companies for not concealing or collecting enough user data. Perhaps the names of many companies shone in the midst of this dialogue, most notably Facebook, Google and Apple. You may have heard of Facebook criticizing Apple after the release of iOS 14 for its privacy changes. What is the matter? What is the secret of these practices?

How Facebook prevented a feature of iOS 14 from being released?

Facebook has criticized Apple's many privacy changes. But the real disagreement is a central feature. Do you know that Facebook can track your activity across multiple applications? The goal is to know your interests to advertise. For example, you download and use the "Max" clothing app. Then you open Facebook and you will find various Max's clothing ads on your wall. Apple is currently allowing to turn off the feature from privacy settings. But settings like this are little that users know or care to search for. So the company made a change in iOS 14 to make this banned by default. And on Facebook or any other application he asked for permission if he wanted to do it. Here, users often do not accept a notification that says "Do you allow us to track your activity in other applications?" Of course, Mark Zuckerberg was not satisfied with this and launched a campaign against Apple to get rid of the new feature. He played a cunning card as he first spoke about losing a large part of the advertising profits and then came out with statements stating that the company itself can survive, but who will be harmed the most are the small companies that provide their work through Facebook.

Often under the pressure of a global health crisis and market closures, Apple had to postpone the feature. She said it was coming "early next year."

I violate your privacy or lose money. Why are you wicked?

This is what Facebook was saying at the heart of its conversation during this battle. It has built its system of working on tracking users without even obtaining their consent first. And when a company like Apple comes along, it's not doing for free for good. But it happens that privacy is one of the goods that it sells to its users at exorbitant prices, to put a feature that allows the user to refuse to track his activity. Rather, it speaks as if all right is on its side, and we are unjust users. We want to ask questions before tracking our data.

Facebook is not a champion of goodness as it claims

Facebook claims two points against Apple:

◉ Apple is taking Hasty decisions without thinking of smaller companies AffectedAnd you don't mean Facebook itself, but rather small product companies. But what about Facebook itself? I tried several years ago to enter the world of video aggressively to confront YouTube. Rather, it issued regulations and statements saying that the articles being read are out of time and it is time for the video. The change has cost publishers who want to keep their content on Facebook a lot of money to acquire video equipment, hire professionals, and train journalists on video. Then it became clear that all this was in vain and that the users did not leave the reading and many publishers were forced to close completely due to the losses.

◉ that Camel It "monopolizes" its own products. That is, it produces iOS devices and does not allow any competition on it and prefers its own software to users. This is considered a hardware monopoly. But if you remember, Facebook has already tried to release its own smartphone. Almost everything on it was either done on Facebook or through a Facebook service. But he failed miserably. So it's a bad job system because Facebook didn't make it?

Facebook and Google are at fault

The origins of all this can be traced back to Google and Facebook developing their ad systems over the past ten years. These companies have found that they have a lot of information about their users. And they can use them to make more profitable ads and then retain the largest part of the profit while giving their advertiser sites some crumbs. With the development of these technologies, these companies were able to convince everyone that the only way to provide their products and make profits is to blatantly violate the privacy of the user. But this is wrong. There are many ways to make money through ads. You can even ask the user about the types of ads he wants from time to time. There are many systems of work that can be used.

Android?

I consider Android one of the most surprising products in the tech world. Google is a company that makes money from its browser, services, and advertising. This was its policy long before the invention of Android and until now. So why did Google specifically develop Android? And why did it operate as an open source system free to use after spending on developing it, doing research and maintaining it? Personally, I consider that the biggest benefit of Android for Google has been an open system that has guaranteed wide adoption because it is free to license. At the same time, she issues security and privacy updates. So, it is impossible to see any steps to increase privacy regarding advertiser tracking on Android phones. And with this, Google created an ideal environment for itself that it could work on. For clarification, we do not mean here that Google endangers the user's security. But we mean to track ads. As for the security and protection of your photos and files from theft, of course Google is working to protect them. But of course it will not prevent itself from knowing you more and thus targeting you with propaganda.

In the end

These companies may have acted to impose a fait accompli. It took advantage of the absence of laws or norms in the technology and advertising industry because it started working when the industry was completely new to the market. Then, after you alert us, they want to tell us that this is life and we have to live with it. But this does not have to be the system for these companies. And they really have to spend more money developing a new, better job system. And until they do, I'm glad privacy is one of the good things that Apple sells. I am a buyer for this item.