The price is always an obstacle for many when thinking about upgrading and buying a new iPhone, but it seems that this is about to change and everyone will be able to buy the latest iPhone with ease, thanks to Apple, which intends to launch a new service soon, which It will allow it to sell iPhones via subscriptions, according to press reports.
iPhone rental
Gorman (Bloomberg Writer) reports that Apple may soon introduce a subscription device service, where customers will essentially rent their devices instead of buying them immediately and expects the subscription plan to start by the end of this year or early next.
According to Gorman, the idea is to allow users to rent iPhones in small payments spread over the year rather than paying the amount once, similar to a monthly subscription to iCloud and Apple's music streaming service.
What is the benefit to Apple?
For the world's largest company by market capitalization, moving to a device leasing model will bring Apple all kinds of benefits as the subscription service will attract a lot of users to upgrade and buy the latest Apple devices first hand instead of holding on to their old devices for years and that means billions of dollars for the company.
Also, Apple will have a firm foothold in the repair and resale market and will unfortunately eliminate the market of sellers who repair, refurbish and sell old Apple devices and, most importantly, add other services in bundles when leasing their devices and this will boost the growth of the service sector (Apple Music - Apple TV - Fitness - iCloud and others) have and get a larger market share than competitors.
The difference between the upgrade program and subscription service
The upgrade program was first introduced in 2015 and allows customers to buy an iPhone and pay in 24 monthly installments and after making 12 payments, customers can either continue to make payments until they own the entire device or return the device in exchange for the latest model. The 24 month payback period starts over and so on...
In contrast, the subscription service differs from the upgrade program in that the monthly cost will not be the price of the device divided into 12 or 24 months. Instead, it will be a monthly amount that has not yet been determined but will depend on the type of device the user chooses.
Apple's plan is not new
The subscription model Apple is considering isn't new. Google launched a similar plan last year that allows users to get a new Pixel phone every two years plus 200GB of cloud storage, maintenance service, and access to the company's video and music streaming offerings and the company's App Store. And all this for $45 or $55, depending on the type of phone.
Finally, if Apple offers the subscription service for devices at a reasonable price and under appropriate conditions, this step will certainly be a win-win for both parties, the company and users.
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This is a good and appropriate thing
It is a negative idea that is not in the interest of the consumer or the subscriber, because Apple has become a commercial investment company with distinction. In a nutshell, Apple has proven this model when it economized by not placing the charger and headphones inside the box of the new device, which may cost up to $1000. The charger is not an accessory for the phone, and I am not so weak that no I can carry it in the box with the phone and not to protect the environment as they claim when I had to buy the phone box alone and the charger box alone.. Apple's new plans are not looking for user satisfaction, but have become a legitimate way to earn extra for the company
A bold move from Apple
It's nothing more than contempt for the customer
In Britain, the system is like this
installment
Or rent-to-own
This applies to us
stc has the same idea to take the iPhone from them for XNUMX or XNUMX months in installments, provided that you are a customer
But who will Apple guarantee its right if it applies it?????
I think it will be for the owners of the older devices after replacing them, and not for the new user, in addition to the fact that when you do not pay, the most complex phone will be closed and no one will be able to open
Ok, for example, if someone did not pay for a month or two, or canceled the subscription and laughed at Apple, what do they do? Do they disable the device or not, and if they disable the device, they lose one device
Thanks for the great article 🌹
Surely it will be through local telecommunications companies, and telecommunications companies are butchers in the true sense of the word
Anyone who wants to acquire a device at the price of an iPhone is one of two things: either a person who is financially able - and God will increase him with his good - I think he will not think about this subscription, or he is a person who is not financially able: his thinking mainly about acquiring a device that exceeds his financial ability is considered mismanagement. An unwise behavior, especially since the necessity of mobile phones can be achieved at less than half the price of the iPhone, and if he decides to buy the iPhone by paying himself monthly installments for two years, then this falls under the rubbish and lack of reason. ! Of course, my words will not be liked by many people, and I await their responses in terms that reflect the mentality that I described in the second type of buyers 🥳
I never see anything positive because in the end you will not be able to own the device and not benefit from it if you think of selling it, but it will drain your money in the long run
It is applied to us, but its conditions are complicated and not for all family members, and I am the one who pays the monthly internet bill only >
I hope that this will be implemented on easy terms and accessible to everyone, and some telecom companies apply it, but the old phone must be replaced with a new one and a commitment to a contract as well and in installments in the monthly bill
It is already implemented in many countries by mobile companies with a two-year contract (line subscription value + premium value + phone insurance) and phone insurance allows you to get a new phone in case of loss or breakage or anything like that
I think this idea will be applied in specific countries only and not all. If it will be applied to us, they will certainly complicate the issue with conditions and not for everyone (he must be an employee, wow), so if this is the case, we are in need of its service because there are many shops that do this to get the phone, nothing new !